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Showing posts from April 29, 2017
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Marketing Day: Facebook rights manager, pixel upgrades & earnings reports

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.From Marketing Land:Report: Google Assistant beats rivals for questions answered and accuracy
Apr 28, 2017 by Greg Sterling Cortana was second for questions answered, Alexa second-best for accuracy.How to Create the Ultimate Marketing Plan
Apr 28, 2017 by Digital Marketing Depot Four out of five B2B buyers start their journey with a web search. Nearly three quarters of the buying process is complete by the time a prospect is ready to engage with your sales team. With customers now in control, how do you create an effective marketing plan that resonates with target audiences? Compelling content, […]Brandwatch, Crimson Hexagon join Twitter’s channel partner program
Apr 28, 2017 by Barry Levine With Sprinklr, Sprout Social and Conversocial, these social analytics firms will have early access to Twitter data and product development.IBM enlists Watson to define custom…

Social Traffic vs. Search Traffic: Which Is Better For Bloggers?

At ShoutMeLoud, we always look to answer the big questions. One question that has been plaguing me for a long time is:What is the right marketing channel for my blog?Is social the right way? Or is it search? Where should most of my marketing efforts go?As I researched the best marketing channels, I realized that “blogs” are different businesses that have different clients. Some blogs are technical and specific, and others are generic and informational. There is no one single solution for all blogs.Is It Better To Get Social Traffic Or Search Traffic?In this article, I will give examples of different kinds of blogs and the channels that are most effective for them. And a little later in the article, I’ll explore why certain channels work well for some, but not for others.Let’s begin…Backlinko – SEO BlogBacklinko is the popular SEO blog on the internet. Brian Dean (the owner of Backlinko) doesn’t even write that many articles. He focuses on a few pieces, but he pushes that content consi…

Report: Google Assistant beats rivals for questions answered and accuracy

Alexander Supertramp / Shutterstock.com In January, Stone Temple Consulting released a virtual assistant consumer survey showing the majority of respondents wanted the assistants to provide “answers” rather than conventional search results. Today, the firm published a follow-up study that measured the relative accuracy of the four major assistants.It compared results of “5,000 different questions about everyday factual knowledge” on Google Home, Alexa, Siri and Cortana, using traditional Google search results as a baseline for accuracy. The following table shows the study’s top-line results.As one might have anticipated, the Google Assistant answered more questions and was correct more often than its rivals. Cortana came in second, followed by Siri and Alexa. Of the questions it could answer, Amazon’s Alexa was the second most accurate assistant. Siri had the highest percentage of wrong answers of the four competitors. (Apple is reportedly “finalizing” its Amazon Echo competitor.)[Read…

How to Create the Ultimate Marketing Plan

Four out of five B2B buyers start their journey with a web search. Nearly three quarters of the buying process is complete by the time a prospect is ready to engage with your sales team. With customers now in control, how do you create an effective marketing plan that resonates with target audiences?Compelling content, martech solutions that support your strategies, reporting plans that establish and track funnel metrics and KPIs – are all critical to marketing success. But it’s more important than ever to understand how customers make purchase decisions before you can put the right plan in action.Join our B2B marketing experts as they explain how you can develop a great marketing plan that builds your brand, drives demand, and improves the customer experience.Register today for “How to Create the Ultimate Marketing Plan” produced by Digital Marketing Depot and sponsored by Act-On Software.

via Marketing Land

Brandwatch, Crimson Hexagon join Twitter’s Official Partner program

Twitter announced Wednesday two more participants in its new channel partner program, Brandwatch and Crimson Hexagon.This brings to five the number of channel partners. Sprinklr, Sprout Social and Conversocial were announced earlier this year, and Twitter said at the time:We are investing in deeper partnerships with a few select solution providers (including Sprinklr, Sprout Social, and Conversocial) to help brands realize greater value from our data and platform. As an example, our new Sprinklr channel partnership is focused on driving marketing innovation for large enterprises. This partnership [with Spinklr] is a multi-year deal, totaling more than $90 million, with collaboration in product development, sales, and marketing.[Read the full article on MarTech Today.]

via Marketing Land

IBM enlists Watson to define customer segments and insights

IBM is now using Watson’s brain to predict customer behavior.The tech giant has released Watson Marketing Insights, which collects and analyzes data about identified users, generates targeted segments that can be exported to marketing tools and displays cognitive insights in natural language.Project Manager David Pugh told me that this Watson product is “forming hypotheses at scale,” based on how users with certain attributes have responded in the past. The attributes come from email, website interactions, social media posts, in-store purchases and customer relationship management (CRM) systems.Watson might predict, for instance, that users who do not open emails from campaigns may be more at risk of leaving the brand than those who regularly return the brand’s products.[Read the full article on MarTech Today.]

via Marketing Land

How well do you know Search Engine Watch? The SEW Friday quiz

How well do you know Search Engine Watch?Following the success of our previous Easter trivia quiz, we decided to mix it up again this Friday with another quiz – this time testing how well you’ve been paying attention to the content we’ve been publishing on Search Engine Watch this week.All of our questions (bar one, for fun!) are drawn from the past week’s worth of content, including last week’s search news roundup. So brush up and give it your best shot!

via Search Engine Watch