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Showing posts from May 10, 2017

Breaking out of travel silo, TripAdvisor taps Grubhub for restaurant delivery

Seeking to expand consumer use cases, earlier this week TripAdvisor announced a deal with Grubhub to bring restaurant delivery to it users across its properties: web, mobile web and apps.According to the statement released by the company:Consumers browsing TripAdvisor restaurant listings in the US will now have the option to order food from tens of thousands of Grubhub’s restaurant partners in 1,100 cities. By clicking the “Order Online” button, consumers are brought to Grubhub’s online or mobile platforms to quickly and easily place an order.TripAdvisor says that it has over 4 million restaurant listings on the site. Only those restaurants in Grubhub’s system will be available. The delivery service is currently US only.In addition to new consumer services, TripAdvisor has been beefing up its options for advertisers. Earlier this year, it introduced new ad products for hotels and restaurants. TripAdvisor Premium for Restaurants offers a range of enhanced content capabilities and analy…

Microsoft says it’s infusing AI into all of its products from Xbox to Office

Microsoft wants to make AI available to all developers through its “intelligent cloud” and accessible to devices at the “intelligent edge.” At its Build developer conference in Seattle this morning, the company explained its vision, which is organized around the interaction of the cloud, data and devices.It offered a media preview of its keynote and announcements last night. This morning, Microsoft’s Satya Nadella, Scott Guthrie and Harry Shum took the stage in succession to explore what AI and the intelligent cloud mean for developers and Microsoft’s products.CEO Satya Nadella cited growth milestones and laid out the company’s big-picture vision. He sees Microsoft providing the cloud-based global infrastructure for developers and the delivery of intelligent services, primarily on mobile devices.Among the milestones the company announced were the following:500 million monthly active Windows 10 users100 million commercial users of Office 365141 million monthly active users of Cortana (…

How Facebook is using AI to penalize spammy, ad-heavy websites in its News Feed

Facebook is looking to eradicate any semblance between people’s news feeds and those spammy “recommended articles” boxes littering the web.On Wednesday, Facebook announced an update to its news feed algorithm that penalizes links to web pages that it considers of low quality. Rolling out “over the coming months,” per Facebook, the update will curtail the reach of organic posts containing these links and block ads linking to these pages from being approved in the first place.The update will apply to ads running across Facebook, Instagram and Facebook’s Audience Network ad network and to organic posts on Facebook. It will not yet apply to organic posts on Instagram. That may have to do with the fact that only approved accounts can attach links to organic posts on Instagram — verified profiles for Stories and approved retail-related brands for non-Story posts — and those rubber-stamped groups are less likely to use spammy links, otherwise they probably wouldn’t have been approved in the …

When is a native ad not native? Understanding it’s all about context

PageFair’s 2017 Adblock Report features a survey asking people who use ad blockers about which units in particular drove them to block. PageFair’s report concluded that “interruptive ad formats are the primary cause of user frustration,” and chief among those formats were non-skippable video and auto-play audio.“Non-skippable video” is just industry lingo for something a lot more familiar: TV ads. This year, for the first time, advertisers will spend more on digital channels than on TV, according to eMarketer, so it’s a fitting time to ask why the same formats that have worked for decades on TV are the cause of so much controversy in digital. The vast majority (77 percent) of ad block users surveyed by PageFair indicated that they tolerate some form of advertising — but why is one thing acceptable on TV and not on digital?TV ads are audio-on pre-roll, but because they occur in the context of linear programming, and because the user expects to see them, people are willing to watch them…

For marketing with developer events, connection and authenticity matter

Developers can be skeptical, dismissive of hyperbole, willing to bench-test any product claim and unhesitatingly open to sharing their opinions with the rest of their community. It’s part of how they work.But can we please drop baseless stereotypes like the idea that developers are asocial loners? One only needs to look at the thriving world of developer events to be disabused of that false notion.But let’s be clear what we’re not talking about when it comes to developer events: trade shows. Sure, they’re a staple of the enterprise tech marketing circuit. Honestly, though — they sometimes feel like a careless afterthought for companies that otherwise employ focused developer marketing.Perhaps that’s why too many mainline shows seem like they’re full of marketers talking to other marketers. It also helps to explain the parallel universe of smaller events built “by developers, for developers” that has blossomed over the past decade.Marketers can get (and give) a lot of value from develo…

Google just released verified customer reviews: 3 ways to come out on top

Customer reviews play an important role in the success or failure of a business.Just think, before you try out a new product or service, don’t you usually go online to read the reviews and see what kind of experiences other customers have had? In addition to boosting your online reputation, reviews can also be used to boost your visibility and authority online.Google has always been a great place to look for reviews; their trusted stores feature contains a lot of helpful insights and information about a wide variety of popular businesses.That being said, they recently decided to do away with trusted stores in favor of a new type of review: verified customer reviews. Now it’s up to businesses to learn the difference between the two as well as how to optimize this new feature in their favor.Below I’ll explain more about what verified reviews are as well as suggest some ways businesses can use them to come out on top of the competition.What is a verified customer review?A verified custom…

Top 17 Online Tools For Spying On Your Competitors Marketing Strategies

According to Nancy Pearcey: “Competition is a good thing; it forces us to do our best.”When hearing the word “spy,” we usually think of a man with perfect hair in a black suit equipped with sophisticated gadgets and a gorgeous woman beside him, both of them trying to track down an enemy.In business, “spying” means knowing the strengths and weaknesses of your competitor. This will help you with your business goals and allow you to plan out your next move.Since we are currently in the era of technology where almost everyone in business uses the internet for marketing, spying doesn’t necessarily mean having to hire someone to physically follow your competitor around.Here are some of the best online tools for spying on your competitors.Top 17 Online Tools for Spying on Your Competitors1. SEMrushSEMrush lets you track the keyword position of your competitor in any search engine based on their geographical location.It also helps you to discover all keywords your competitor is currently rank…

9 Best Practices of Affiliate Networks

There are plenty of factors that set great affiliate networks apart from the rest of the pack. Some of them are obvious. You need to have great offers (preferably exclusive), competitive payouts, and excellent support from your affiliate managers. But beyond that, there are some simple things to keep in mind that can make the experience of working with your network a lot easier and more productive for publishers.This white paper from Tune outlines nine practices to follow to ensure you are setting up your affiliate network to be successful right from the beginning.Visit Digital Marketing Depot to download “9 Best Practices of Affiliate Networks.”

via Marketing Land

Marketing Day: Amazon drops free shipping minimum, Snapchat’s looping snaps & more

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.From Marketing Land:Empyr debuts ultimate performance marketing model: ‘cost per revenue’
May 9, 2017 by Greg Sterling Retailers and merchants pay a percentage of actual sales, which is shared between the company, publishers and consumers.Amazon undercuts Walmart’s free shipping minimum — dropping order amount to $25
May 9, 2017 by Amy Gesenhues
After lowering the free shipping minimum to $35 in February to match Walmart, Amazon has dropped the minimum once again for non-Prime members.Capturing ‘made in the USA’ searches: Strategies for building awareness and sales
May 9, 2017 by Dianna Huff
Columnist Dianna Huff continues her three-part series on US-made product marketing with recommendations for public relations, link building, content marketing and social media engagement.3 tactics we’re using for Answer Boxes
May 9, 2017 by Brian Patterson
The featured snippet…

Empyr debuts ultimate performance marketing model: ‘cost per revenue’

In the past several weeks, a number of companies have introduced performance-based mobile ad models that track visitors into stores and charge marketers for those visits: xAd, Retale, Blis and Placed (the verifier in two cases). These are “cost per visit” or “pay per visit” models, and they shift the risk away from the advertiser to the platform or network.Now Empyr is taking this a step further — to the point of sale. The company is introducing what it calls a “cost per revenue” model that charges marketers or retailers only when an in-store sale actually occurs.Here’s how it works:A consumer encounters an incentive or offer-based marketing message on one of Empyr’s partner sites/apps. For example, the Yelp Cash Back program is powered by Empyr.The consumer must have a credit card on file (if s/he does not, that person is invited to register a card to participate).When the transaction takes place, the credit card used is matched with the consumer who was exposed to the offer. Transac…