Skip to main content

Posts

Showing posts from May 15, 2017
Instapage

Snapchat’s Sponsored Lenses can now be targeted with guarantees, work as World Lenses

Less than a week after a drab earnings report, Snapchat is polishing its ad product portfolio and making a shiny new addition.Snapchat is now selling Sponsored Lenses that can be targeted to specific audiences with a guaranteed number of impressions and is adding the non-selfie World Lens variety to its ad portfolio so that brands can augment people’s surroundings. Additionally, the company is making it easier for brands to customize broadly targeted Sponsored Geofilter campaigns to specific locations.The enhancements to Snapchat’s two more premium, and therefore pricier, ad formats could help to boost its ad revenue and avoid a second straight quarter of sequential revenue decline. Executives at parent company Snap Inc. didn’t break out format-specific ad sales during the company’s Q1 2017 earnings call last week, so it’s hard to say whether dampened interest in Snapchat’s Sponsored Creative Tools — its umbrella name for Sponsored Lenses and Sponsored Geofilters — was what deflated i…

A smarter approach to ‘back to school’ marketing

Like the world around us, Back to School (BTS) shopping has increasingly become more diverse and complex. No longer should marketers develop strategies and tactics that rest on an old paradigm. The BTS “season” is still relevant, but to focus on the short time frame before the start of school and ignore the entire school year is short-sighted.Likewise, if marketers define their Back to College (BTC) consumer target as the traditional student, they ignore the range of students that leave millions of dollars behind. “Students” today are not only 18 to 21 years old. There are many other age segments, many older, who may have families of their own and different purchasing needs than younger students.All of these changes in the BTS market demand a new approach to marketing. One of the most important underpinnings to that approach is understanding that BTS segments are diverse. While they share many commonalities, they also are unique in terms of what resonates to them and how they will cho…

How marketers can position their company to grow with Generation Z

Generation Z, the current 13-17-year-olds, have been mobile since middle school.Compared to millennials, who were mobile pioneers, Gen Z teens are mobile natives, according to Think with Google. This group is one of the only groups affected by advertising on the basis of whether the product is “cool” or not.Getting their first phone is a major milestone for Gen Z-ers, and video rules their viewing habits – with a total of more than three hours a day spent watching online videos. They are mobile shoppers, and it is very important for them to stay connected via texting and messaging apps.So what does this mean for marketers preparing for growth? Well, a lot of it is obvious, but getting there is the tough part.Gen Z marketing: A few statistics according to Think with GoogleGen Z represents more than a quarter of the U.S. population (26 percent) with an annual purchasing power of $44 billion.Getting a phone is no. 3 in importance for teens, behind graduating school and getting a license,…

What does it mean to ‘be bold for change?’

I didn’t set out to solve the gender wage gap when I started Googling for ways to successfully ask for — and ideally get — a raise at work, but the click led to the United Nations’ International Women’s Day site and a call for people to be bold for change.Many clicks and scrolls into my search, I realized that what I was looking for wasn’t as simple as getting myself a raise. I had stumbled onto a deeper, more pervasive problem than the need to continue financing my addiction to live music concerts. I realized I was an infantrywoman in the fight for gender parity.For those who don’t know me, I’m a young female search analyst working at Horizon Media. Fortunately, Horizon is a progressive company when it comes to issues of equality and acceptance.Still, this is an issue that goes beyond any one company. It permeates our society and our culture, and it influences my own mindset about my self-worth and the professional expectations I set for myself. I decided I had to do something about …

7 Creative Ways To Make Extra Money Online

We all love the idea of a side business or side hustle to make extra money online and help pay the bills. That’s why we’re here!We have some extra time, some extra ambition, and we want to do more!But how?There are millions of articles on how to create a profitable blog, but here are a few more creative ways to make extra money online.Which one’s best for you?Creative Ways To Make Online Income1. Open an online store.Platforms likeShopifymake it easy for you and me – people without any retail experience – to open an online store and sell physical products. And tools likeShoppablemake it easy for you to integrate products and checkouts into your existing blog.If you’ve already got a blog with decent traffic and loyal readers, you might want to stick with Shoppable or use EDD plugin if using WordPress.Or, if you’re starting from scratch trying to make extra money online, maybe running an online store through Shopify would be better!Either one can be profitable, and neither requires a bi…

Google can now pull ads from pages that violate AdSense policies & keep ads running on other pages

After advertisers started pulling, or threatening to pull, ads from YouTube and the Display Network after ads were found running on hateful and extremist content in March, Google quickly set forth a number of brand safety initiatives.While advertisers have been pushing for more controls over where their ads show on the Google Display Network and YouTube, publishers that rely on AdSense for revenue have wanted more transparency into policy enforcement. If Google takes a policy action against a publisher, ads are pulled from the entire site, and it can be difficult to know what went wrong or how to fix it.Today, Google announced the ability to address violations more surgically and a a new tool for publishers to get more information about enforcements and address them.Taking action at the page-levelA couple of weeks ago, Google updated its hate speech policy and put new technology in place the lets Google remove ads from a specific page on a site or app that doesn’t meet the policy stan…