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Showing posts from May 16, 2017
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Twitter co-founder Biz Stone returning to company to help ‘guide culture’

Twitter co-founder Biz Stone is returning to the company in a new role. In a blog post, Stone, the CEO of Jelly, said that he will be helping to “guide the company culture”:My top focus will be to guide the company culture, that energy, that feeling. This is where Jack, and Twitter’s inestimable CMO, Leslie Berland, feel I can have the most powerful impact. It’s important that everyone understands the whole story of Twitter and each of our roles in that story. I’ll shape the experience internally so it’s also felt outside the company.He says he isn’t replacing anyone (i.e., Jack Dorsey, current CEO).From an investor and employee standpoint, this is likely a welcome development. Twitter has struggled to grow its engaged user base and has seen only incremental revenue growth the past few quarters.It has been the subject of takeover speculation for the past six months or so. Salesforce, Google and others have been mentioned in various articles as potential buyers.Twitter launched in 2006…

35 ways to improve SEO & SEM performance, only at SMX Advanced

More than 55 of the world’s most knowledgeable search marketers will present at Search Marketing Expo – SMX Advanced, June 12-14 in Seattle. You’ll learn advanced SEO and SEM tactics they’ve employed to deliver successful campaigns, and what to expect from search marketing in the coming year. See who’s speaking.SMX Advanced attendees return year after year… here’s whyAttendees tell us one of the things they love about Advanced is that sessions and speakers focus on what expert marketers need to know to succeed and share their advanced tactics that deliver outstanding results.SMX Advanced speakers are experts in their fields. They come from some of the most innovative brands and agencies including Pinterest, Intel, Catalyst/GroupM, Microsoft, Google, Merkle, Uber, IBM, Isobar and many more!Tactic-packed SEO & SEM tracksCheck out these highly anticipated sessions, curated by Search Engine Land, the publication of record for the search marketing community:SEO Keynote Conversation: “A…

Facebook admits its 10th measurement mistake since September

Facebook has messed up on its math again. More notable than the error itself is the fact that, by my count, this is the tenth measurement mistake that the company has disclosed since September 2016 and the first that resulted in Facebook mischarging advertisers.Over the course of a year, Facebook incorrectly charged advertisers for link-based video carousel ads that ran on its mobile site when clicked on by smartphone users, the company announced on Tuesday. Facebook is refunding the affected advertisers in full.Before getting into the nitty-gritty of the latest error, some context. Given Facebook’s series of measurement mistakes in 2016, no mess-up is minor, especially one that affects advertisers’ wallets. But this one could have been way worse.Of the total ad impressions that Facebook served during the year-long period that this error was in effect, 0.04 percent of impressions were affected by the error, according to Facebook. And the median amount of money that individual advertis…

Instagram copies Snapchat’s selfie masks, as Facebook and Messenger already have

Instagram has copied Snapchat’s _____ feature that _________. On Instagram, the feature is called ______.(Sorry, I forgot to fill in my template for articles about Instagram copying Snapchat.)Instagram has copied Snapchat’s lens feature that applies augmented-reality masks to people’s faces. On Instagram, the feature is called face filters.Instagram, not Snapchat. This is the latest example of Instagram’s parent company, Facebook Inc., using Snapchat as an R&D lab. Instagram alone has already copied Stories and expiring private messages, as well as some more minor features from Snapchat, whose daily audience is less than half the size of Instagram’s. And both Facebook and Facebook Messenger had already copied Snapchat’s selfie masks.More than likely, Instagram will also copy Snapchat’s money-making scheme for its selfie masks by pitching sponsored versions to advertisers; the app has already added between-Story ads like Snapchat. I’m waiting to hear back from an Instagram spokesper…

How blockchain-based identity could change digital marketing

The logo for MetaMask If it catches on, the biggest effect on marketing from blockchain technology could be on identity — and on all the tools that depend on identity, like customer relationship management or identity-based ad targeting.Blockchain advocate Jeremy Epstein, CEO of blockchain consultancy Never Stop Marketing and a speaker at our recent MarTech Conference in San Francisco, recently showed me a glimpse of what this might mean for marketers.Blockchains are the underlying technology on which bitcoins are built, but bitcoins are only one application. A number of experimental projects, and a few startup companies, are now exploring how this tech could be employed in such areas as financial transactions, contracts and product tracking.As a “universal shared ledger,” blockchain allows the storage of immutable values — currency, identity, trails of products from their source to market — that are immediately available to any participant in that blockchain.Ethereum, the name of an o…

IAB releases final Dynamic Content Ad Standard

After a public comment period, the IAB has updated and ratified the standard for creating dynamic content ads, first introduced last October.The schema will enable developers, ad content management systems, ad servers and media platforms to efficiently create, serve and measure ads that are dynamically personalized based on user factors such as gender, location, weather and language.A tool powered by dynamic ad platform Jivox on the IAB site shows examples of the standard in use to create a dynamic based on gender and weather, geography and language, as well as audio examples.The standard is designed to meet the requirements of current ad formats, and Diaz Nesamoney, founder and CEO of Jivox and co-chair of the IAB Tech Lab Dynamic Content Ad Standards Committee, believes it could probably be used in future formats. “I am sure we will soon see Chatbot ad formats using this standard and, who knows, maybe even VR ads using this standard,” said Nesamoney in a statement.The dynamic conten…

How a free email course can help you sell more physical products

Although e-commerce business success can be elusive, today’s ad targeting tech and drip email solutions are opening up some significant opportunities for sellers.When implemented with skill, email marketing has the power to create a highly targeted tribe of people you can sell to — whether it’s digital or physical products. Once you build trust and credibility with an audience, they’re willing to listen to what you have to say. And yes, this includes product recommendations.A free online course can be extremely effective for capturing attention as it builds authority. You show your audience you know what you’re talking about, and that you’re willing to teach them for free. When people feel that you’ve given them a valuable gift, they’ll be all the more likely to reciprocate by doing business with you.Best of all, after you put the hard work into laying everything out with this handy guide, you can automate the entire process, which frees you up to develop your next automated sales fun…

What will Programmatic 3.0 look like? The intersection of Wall Street and Madison Avenue

In the world of programmatic advertising, there have been many evolutions. If Programmatic 1.0 was best represented by companies using the Right Media Exchange for trading — where two companies could come together, sign a written contract and execute media transitions among only those two parties, with some of the elements being automated — then Programmatic 2.0 is representative of today’s exchanges and marketplaces: trading desks to DSPs (demand-side platforms) to exchanges to SSPs (supply-side platforms) and the inevitable ad tech tax.Real-time bidding (RTB) has allowed parties to do business across partners and on an impression-by-impression basis, both via open-audience-driven campaigns or in private marketplace environments, eventually throughout the entire supply chain of a publisher, the header through the waterfall.So what will Programmatic 3.0 look like? If the pipes and the connections are in place, what then remains is the opportunity to consider sophisticated business rul…

PPC 101: Eight tips to get started

PPC can deliver effective results for a business, but it can also seem overwhelming when you’re just getting started. How can you use it to increase ROI?PPC (Pay-Per-Click) marketing, or paid search marketing, offers a great opportunity for every business to promote its services and extend its reach. Whether you’re targeting an existing audience or a new one, PPC campaigns can increase conversions, provided that they’re crafted properly.If you’re considering investing in PPC, here are eight tips to keep in mind.Start smallIf you’re just getting started with PPC ads, then it may be a good idea to test a small campaign first. Your first campaign doesn’t have to be perfect, but it can serve as a great experiment to see what works and what can be improved.This can be a great test without worrying yet about conversion and clicks. The initial goal is to improve your PPC marketing skills until you’re comfortable enough to invest in a bigger budget.Focus on a specific audience, start with a s…

How To Use The Kinsta WordPress Hosting Link Redirection Feature

When it comes to managed WordPress hosting, I think Kinsta web hosting is the unbeatable leader.They are not for the faint hearted as their hosting packages start at $100, but the value they offer at that price is a complete value for the money. ShoutMeLoud.com is currently hosted on Kinsta, and it’s been a joy ride for us during the past 1 1/2 year.Being an existing user of Kinsta hosting, I know how great they are. They keep adding new features to make life easier for bloggers like me & you. Be it a normal, high-traffic WordPress site or a memory-hogging WooCommerce site, Kinsta hosting is the ideal choice for any webmaster.Recently, Kinsta added a redirection feature that lets webmasters set a 301 or 302 redirection directly from the Kinsta dashboard.This is much better than using the redirection feature from WordPress itself.Because redirection happens at the server level, redirecting from the host takes away the load from your WordPress site & makes the redirection much f…

Marketing Day: Snapchat’s Sponsored Lenses, a new Google AdSense policy & more

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.From Marketing Land:4 critical areas to consider when performing AdWords audits
May 15, 2017 by Matt Umbro
AdWords audits are a great way to win business and check on the health of an account, but columnist Matt Umbro notes that there are some aspects of an audit that are easily overlooked or underexplored. Don’t make these mistakes!SEO vs. PPC: Pros, cons & an integrated approach
May 15, 2017 by Marcus Miller
Not sure whether your business would benefit more from paid or organic search marketing efforts? Columnist Marcus Miller breaks them both down, providing insight into where they fit within your larger marketing plan.New RLSA Strategies for Search Marketers
May 15, 2017 by Digital Marketing Depot
Search advertising is quickly becoming personal – as mobile dominates desktop and keywords are only part of the equation. If you’re not using RLSAs – Remarketing…

4 critical areas to consider when performing AdWords audits

Auditing a prospective client’s Google AdWords account is a tried-and-true sales tactic when hoping to win business. By reviewing accounts, missed opportunities may be found, while issues with campaign structure, settings and optimizations can be addressed. Many agencies have checklists and/or specific areas they review when auditing accounts. However, as AdWords becomes more complex and new features are released, the traditional audit doesn’t cut it anymore.In this post, I’ll address areas that are often neglected or not given enough thought when auditing AdWords accounts. Some are more technical than others, but the theme is that one size doesn’t fit all. Too often, our preconceived notions don’t allow us to view accounts in a different light. Understand and be open to how accounts are set up as you conduct your audits.Here are four common issues marketers run into when auditing AdWords accounts:1. Misunderstanding conversion trackingOne of the first items to be reviewed is how conv…

SEO vs. PPC: Pros, cons & an integrated approach

A question we are often asked is, “Which is better: SEO or PPC?” This is not a question with a general answer, as it really, truly depends on your current situation, objectives and marketplace.Certainly, we are big on SEO at Bowler Hat. My experience in this industry over nearly 17 years shows me that when done well, organic search delivers more volume at a better cost per lead than paid search.However, this is not the marketing Wild West it once was. New businesses can have a hard time getting started with SEO, and paid search can offer a fast track to search marketing when done correctly.For me, this all comes back to your digital marketing strategy. Understanding your prospective customers and how they use the web is key to determining whether paid search, organic search or a combination of both is the best approach for your unique and ever-changing situation.In this post, I am going to look at the pros and cons of both SEO and PPC as a marketing strategy and provide some tips in c…

New RLSA Strategies for Search Marketers

Search advertising is quickly becoming personal – as mobile dominates desktop and keywords are only part of the equation. If you’re not using RLSAs – Remarketing Lists for Search Ads – you are missing out on a key opportunity to make highly targeted, personalized ads an important part of your paid search strategy.But like everything in search marketing, RLSAs are always changing. Did you know you can build remarketing audiences from Google Analytics data? Or that Google has added Customer Match capabilities to enable CRM data matching that can ramp up your rich targeting strategies within search?Join our paid search experts as they show you how to maximize the return on your search investments by incorporating RLSAs. They’ll provide tactical advice and best practices for targeted ad copy, audience targeting, bidding, and keyword strategies.Register today for “New RLSA Strategies for Search Marketers,” produced by Digital Marketing Depot and sponsored by Criteo.

via Marketing Land