Skip to main content

Posts

Showing posts from May 25, 2017
Instapage

Facebook rolls out software tool to make AMP, Apple News pages more like Instant Articles

Ever since Facebook officially opened up Instant Articles to all websites last year, publishers, brands and other site owners have had to wrestle with how to make sure their sites’ regular pages could be converted to Facebook’s proprietary format, which becomes even more of a headache if those sites also support Google’s and Apple’s proprietary article formats. But now Facebook is making it easier for a site owner to manage all three formats — and making it more likely that, if sites use the tool, AMP pages and Apple News links will look more like Instant Articles.On Thursday, Facebook rolled out a software tool for developers that will automatically convert an Instant Articles page to Google’s AMP format, and eventually, to Apple’s Apple News format.If site developers adopt the tool, then Facebook’s, Google’s and Apple’s proprietary page formats may start looking more homogeneous, since developers will need to create the Instant Articles page first to be translated into an AMP and/or…

Taboola’s grid of recommended stories is now an infinite, scrolling feed

Taboola, the grid of content discovery that appears at the end of many online stories, is now giving publishers the option of using a continuous scrolling feed.CEO and founder Adam Singolda told me that this launch represents “a whole new Taboola.” Publishers can choose to stay with the older grid format of content widgets or to adopt the new feed.The vertically scrolling feed, available for both desktop and mobile, is built from a series of invisible cards of different formats and content, such as used in Facebook or Twitter feeds: [Read the full article on MarTech Today.]

via Marketing Land

The connected channels: All media channels must have defined budgets, priority and cohesive reporting

Brands can create a consistent and cohesive digital marketing strategy by developing a distinguished and efficient experience across every consumer’s journey. It’s crucial to secure the brand, its audiences and its channels when constructing the connected marketing approach. When you have undeviated marketing methods with clear messaging across all channels and their audiences, you improve your brand’s reputation and trustworthiness.In my initial post, I explained the connected brand. Last month, I described what the connected audience was. This month, in the final installment of the connected marketing approach series, I’ll take a deep dive into the connected channels. To make a fluid marketing strategy across all channels and their audiences, you have to develop definitive goals, establish budgets, create prioritization and have a cohesive reporting structure to understand the effectiveness of each channel.Channel mappingChannel mapping is all about discovering the success of each c…

How to make ads less adversarial

Ads on social platforms and sponsored content on media sites are becoming more pervasive and increasingly harder to spot. While there has been an overall improvement in trust in advertising over the last three years, digital ad distrust still hovers around 39 percent, per YouGov.Your brand relies on social advertising and sponsored content to feed the top, middle and bottom of the buying funnel. While these platforms offer excellent exposure, there is an inherent risk of the presence of your ads resulting in a negative impression of your brand to some consumers.This article will dive into how to deliver more perceived value from your social and content-based ads, and less of an adversarial relationship with consumers who view and click on them.Maintain your brand & editorial integrityEven though other advertisers inundate users on social platforms and media sites with click-bait, don’t allow your brand to do so. Ensure that your ads and sponsored content are true to your brand’s c…

AMP ads: Google will convert display ads to AMP, test AMP landing pages for Search ads

At Tuesday’s Google Marketing Next event, Google announced more integrations for AMP for Display and Search advertisers.For search advertisers, Google is launching a beta to serve AMP-enabled landing pages on mobile from Search ads. Advertisers that have created landing pages in AMP HTML will be able to designate them as their mobile landing pages at the ad level in AdWords. After users click a search ad from mobile, the ad will direct to the AMP landing page, which should serve up much faster than standard landing pages. Google says early testing has shown improved user behavior and conversion outcomes.AMP pages from Search ads beta announced https://t.co/9SYFZzXLJH#GoogleMarketingNexthttp://pic.twitter.com/6gs3zWQbEC— Danny Sullivan (@dannysullivan) May 23, 2017 On the Google Display Network, Google will automatically convert display ads to AMP. Google has found AMP ads can load up to five seconds faster than standard display ad builds.AMP ads on GDN can load up to 5x faster. http://…

Conversion rate optimization tools coming to AdWords with new integrations

New Google Surveys 360 and Google Optimize integrations in AdWords were among the news announced at Google Marketing Next on Tuesday.OptimizeWith the Optimize integration, advertisers will be able to create and test landing pages tailored for specific campaigns, ad groups or keywords. For example, a travel site could customize a landing page for the query “family friendly hotels” with a family-centric image of kids playing in a pool and test it against an image of the hotel’s exterior.Tailor/test landing pages targered at keyword level via Optimize in AdWords. Coming in months. #GoogleMarketingNexthttp://pic.twitter.com/er5S20Suem— Ginny Marvin (@GinnyMarvin) May 23, 2017 Optimize came out of beta at the end of March. The testing and personalization solution ties in with Google Analytics. Users can drag and drop page elements in a visual editor without having to use developer resources or edit raw HTML.Also on the landing page front, a new landing page report section will be added to t…

Facebook and Google have dominated smartphone screens for the past three years

Measurement firm comScore released its latest round of online and mobile rankings for the US market. Since comScore began reporting on mobile app penetration roughly three years ago, Facebook has been and continues to be the number one app. Moreover, the entire top 15 has been relatively stable.The chart below reflects the current mobile audience reach of the identified apps.Top Apps April 2017Facebook has three apps in the top 15. Google has six. After that, Apple has three, followed by Snapchat, Pandora and Amazon.Let’s compare the same list for the preceding three years around the same time. The chart immediately below is from February 2016 (released in April). Appearing below but not on the 2017 list are Yahoo Stocks and Pinterest.Top Apps February 2016Going back another year to 2015, Twitter is present, and so is Snapchat, which wasn’t on the 2016 list. It should be noted that these charts are just point-in-time checks, not necessarily representative of the rest of the year.Top A…

Taming the local search beast in a post-Possum and Fred world

It’s estimated that 46 percent of all searches performed on Google have a local intent, and the Map Pack appears for 93 percent of these.In September 2016 Google unveiled a new local search algorithm, dubbed Possum, and it pretty much went unnoticed in comparison to the real-time Penguin update released in the same month.In short, Possum made it harder for businesses to fake being in locations that they’re not (through the likes of virtual offices), as well as tackling Google My Business spam.Possum, however, isn’t a “single” algorithm update, as it affected both localized search results as well as the Map Pack, which of course are two separate algorithms both triggered by search queries that are interpreted as having a local search intent.The Google “Fred” update, which hit SERPs back in March, has also had an impact on local search, much like the Phantom updates before it.A lot of local SERPs are extremely spammy, where websites have been built cheap and location names have been lib…

6 Must Have Productivity Apps

Many of us occasionally look for new ways to be more productive. Increasing our productivity is especially important if you are in a time-sensitive job or are an entrepreneur and have to use your time as efficiently as possible to grow your business.This is where a good productivity app for your smartphone can be very handy.With about 86 percent of the smartphone market share, as of last year, it is advisable that any app you use be Android compatible. The best option, however, would be to use apps that have versions for Android and iOS, so you can more easily coordinate with anyone you may work with regardless of what phone they have.Plan Your Life ahead With Any.doIt’s no secret that using a calendar and a to-do list is an essential part of planning what you want to get done each day of the week. Millions of people rely on Any.do to keep their lives organized. Unlike paper calendars and to-do lists from an increasingly bygone era, this app has reminders that will let you know about …

Why You Will Never Make Money Blogging (And How To Change That)

Let me start you off with this simple truth:You will never make money as a blogger if you continue to do the wrong things.Albert Einstein’s great quip sums this up – “It is sheer insanity to do something over and over again and expect a different result.”Many new bloggers are lost in thoughts of being able to travel the world and spend time in expensive hotels eating the best meals. While this is a possible feat to achieve, it sure takes a lot of guts and time in getting to this place of tremendous achievement.Daniel Lyons (Fake Steve Jobs) confirmed that, “While blogs can do many awesome things, making lots of money isn’t one of them.”He was right, if you ask me.Your blog isn’t a money printing machine; rather, it’s a tool used for reaching the world with your valuable products/services… and possibly making money in the process.Of course, it takes a lot of work. You must be willing to go through the process patiently, and if you do, success will surely come.I love Whitney Young Jr.’s

HostGator Offer 2017: 60% Off New Hosting + $4.99 on Domains [Live]

For WordPress Blogger, Beginners. Choose right web hosting plan for your blog is most important part of successful blogging life. Do you want to start a blog? Do you want to start a blog with WordPress? Are you Beginner? If you are planning to buy hosting plan then you need to check HostGator offer 2017 for you Up to 60% Off on New Hosting + $4.99 on Select Domain. If you make a purchase through SOB affiliate link, You get exclusive 60% Flat Off and I get a small commission from them without charging you anything extra. You can also use SOB custom coupon code for discount(SEOOFBLOG2017) HostGator Offer 2017: How to Use SOB Coupon Code on HostGator  Follow these below 8 steps to use SOB Coupon, And enjoy HostGator Offer 2017 Step 1. Click this HostGator special discount link Which will take you to HostGator Offer 2017 Page. Step 2. Choose you desired plan. We recommend for Baby Plan but if you are going to host only 1 blog then you need to go with Hatchling Plan. Step 3. Now! Register a New Do…