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Showing posts from May 27, 2017

3 Dumb Things Most Bloggers Do That Always Leads To Failure

Every blog that has ever been created started with big dreams.A dream of expressing oneself…A dream of gaining attention…A dream of being famous…But the harsh truth is that 9 out of every 10 blogs end up failing.That’s quite depressing at times, right?So many hopes trashed.So much time and effort wasted.There are more than 966 million websites already on the internet.However, many of these sites get nothing more than 1k visitors/month.Sadly, among these blogs that often struggle to survive, there is a real, live person running them. That person might be someone like you…Someone who thought that creating a blog would solve all their problems.Someone who was brainwashed into believing that running a blog was easy.Someone who thought that once WordPress, some plugins, and a little bit of mediocre content were put in place, the money would start rolling in.Someone who thought that blogging was like gambling…So the big question is:Why do some blogs succeed and some fail?What are those fact…

Marketing Day: Google ad measurements, link warnings & StepsAway

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.From Marketing Land:Micro-wins: The true secret to AdWords success
May 26, 2017 by Jacob Baadsgaard The PPC world is rife with stories of quick wins, hacks and tricks that lead to big gains in paid search performance — but columnist Jacob Baadsgaard notes that the best results with AdWords accounts are often the result of many smaller wins over time.New Quality Score metrics: What matters most, and how to improve your ads
May 26, 2017 by Kevin Lee Looking for ways to gain an advantage in paid search? Columnist Kevin Lee has some ideas to increase Quality Score metrics and surpass your competitors.StepsAway launches in-store, WiFi-based marketing for retailers
May 26, 2017 by Greg Sterling Approach offers personalized offers without app-install requirement.How to compare paid search and organic search without sounding foolish
May 26, 2017 by Andy Taylor Which searc…

Micro-wins: The true secret to AdWords success

“8 Google AdWords Hacks that Will Double Your Conversion Rate!”“AdWords Tricks That Increased Customer Acquisition by 20%!”“An AdWords Campaign Tweak to Increase PPC Leads 200%!”These days, it seems like everywhere you look, someone is suggesting a new AdWords hack, trick or tweak that will transform your AdWords accounts. I’ll admit that I’ve even written these types of articles myself.And why not? Big wins are exciting and fun. They’re the thrilling result of clever tactics and brilliant customer insights that inspire us to take our paid search accounts to the next level.At least, that’s how they’re supposed to work. In reality, most hacks, tricks and tweaks become something of a crutch. We all want big wins, so we hungrily search for the next idea that will cut our cost-per-click, boost our ROI, or deliver whatever result we’re currently looking for.Then, to our great frustration, that incredible tweak that made company X’s campaigns crazy profitable doesn’t work for us. Maybe it d…

New Quality Score metrics: What matters most, and how to improve your ads

As you are no doubt aware, Google recently added additional reporting and transparency to the Quality Score (QS) metric that’s all-important in terms of calculating Ad Rank. (If you’ve never watched the updated Ad Rank explanation video by Hal Varian, Google’s chief economist, I recommend you take a look.)Determining the relative importance of Quality Score componentsGoogle has provided advertisers with data on Quality Score for some time; what’s new here is historical trend data visibility into three key QS components: expected click-through rate, ad relevance and landing page experience.While being able to inspect these new, granular metrics is great, it’s important to realize that all we’re gaining is an estimated importance of each of these QS components. And just as in cooking or baking, the mere fact that you’ve got some ingredients on hand, plus a vague idea of how much of each ingredient to use, doesn’t predict (or result in) the best possible outcome.Think about these factors…

StepsAway launches in-store, WiFi-based marketing for retailers

Mobile marketing platform StepsAway builds mobile shopping portals for malls on top of guest WiFi access. Now the company is offering an in-store WiFi-based solution for individual retailers that can tap into CRM databases and deliver more personalized promotions to in-store shoppers.The company’s flagship, mall-based offering requires the shopper to get on WiFi (there’s no email address required). After he or she does that, a shopping portal (website) appears, which allows users to browse or search by category, product or store in that location. It’s currently deployed in 150 malls in the US.The new product is similar but operates at a store level. It also utilizes more data, including retailer databases, and would require an email address for back-end matching purposes:Once authenticated on the [store WiFi] network, shoppers are redirected to a web app. They will then receive tailored offers in real time based on their purchase and engagement history contained in the retailer’s CRM …

How to compare paid search and organic search without sounding foolish

Last week, I had the misfortune of encountering perhaps the most misguided thread on digital marketing I’ve ever seen on Twitter (which is saying something), in which an SEO declared unequivocally that “organic search traffic beats paid traffic for every single metric.”To me, these statements seemed outrageous and even inflammatory. But much to my surprise, many SEOs caught onto this thread and were all about it. Et tu, Rand?Realistically, I’m not sure what data can truly back up these far-reaching statements declaring dominance of organic search performance over paid search in every metric. And Rand’s caveat fails to address the real problem of this thread, which is its narrow-minded, one-versus-the-other premise.In reality, some searchers will click on ads. Others will click on organic links. Marketers should be trying to capture both.Let’s talk about the current landscape and dive into how there are better, more nuanced ways to look at performance comparisons between paid search an…

Knoema offers a chatbot interface for its data search engine

Knoema is the latest data provider to add a conversational interface.The McLean, Virginia-based company has launched an artificial intelligence (AI)-powered chatbot called Yodatai, which it describes as the first digital assistant for public and corporate data. The name, CEO Vladimir Bougay told me, is a shortening of “your data AI.”His company provides access to industry, governmental and market data from thousands of providers, including the US Census, the US Department of Energy and other sources around the world. Additionally, Yodatai has been integrated with product analytics platform Amplitude and can access other databases via API. Integrations with other data services are in the works.Developed for Slack, Facebook Messenger, Telegram, Twitter, Skype and email, Yodatai can answer questions like:How big is Sweden’s population?How many users signed up for our company’s products last week?What data do you have on X?[Read the full article on MarTech Today.]

via Marketing Land