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Showing posts from May 30, 2017

Top 10 agency must-haves for marketing automation

You’ve decided to implement a marketing automation platform…great! This white paper from SharpSpring details 10 things your agency should seriously consider before signing on the dotted line.Learn about 10 key questions to ask vendors, such as:Do they require long-term contracts or upfront fees?Are there limits on or extra charges for customer support?Is their solution highly rated by customers?Is the platform feature-rich and are new features added regularly?Visit Digital Marketing Depot to download “Top 10 Considerations When Selecting a Marketing Automation Platform.”

via Marketing Land

For emerging ad exchange NYIAX, it’s back to the future

There are a variety of ways to solve the ad tech transparency problem. But, for a new ad exchange, it comes down to combining an old solution with a new one.The exchange, called the New York Interactive Advertising Exchange or NYIAX, has been in a pilot phase since February and expects to be open for business by the end of this year.The old-style solution it employs: future guaranteed contracts for ad inventory or targeted impressions — essentially, an insertion order for some point later. NYIAX Chief Product and Technology Officer Richard Bush told me that, to his knowledge, NYIAX is the first exchange to specifically provide a marketplace for future ad contracts at guaranteed prices, a throwback in this age of ad decisioning and servicing that happens in a fraction of a second.[Read the full article on MarTech Today.]

via Marketing Land

PlaceIQ making location intelligence more accessible with new ‘LandMark’ tool

Years ago, PlaceIQ CEO Duncan McCall was one of the very first to recognize the significance of location data, not just for ad targeting but as a tool for a wide range of audience and business insights. Those include competitive intelligence, benchmarking, foot-traffic anaytics and media planning.Now the company has formally launched a platform it calls LandMark. It seeks to make a massive trove of location data and associated insights easily accessible to brands and agencies without the need for an internal team of data scientists. Last week, the company announced the offering and a number of partners: Ansible, Gas Station TV (GSTV), Havas Media, The Media Kitchen and others.LandMark is license- or subscription-based and can be accessed through PlaceIQ’s dashboard or through an API and integrated with existing customer tools.What’s most fascinating is that the primary use case is not necessarily advertising but business and customer intelligence. McCall told me over the phone that La…

Best CPM Advertising Networks for Bloggers: 2017 Edition

Do you have a high traffic website or are you looking to monetize the footer of your website with CPM Ads?  I have compiled a list of the best CPM ad networks that a publisher like you can join & start earning money.What are CPM ads?CPM (Cost per Thousand Impressions) based advertisements are a great way to earn income with your blog. CPM advertising pays you according to the amount of impressions received on an advertisement.An “impression” means a single instance of an advertisement appearing on your website. This means that even if your readers are not clicking on your blog’s ads, with CPM ads, you can still be paid.Note: To ensure a better income from CPM ads, be sure to place them in prominent positions on your site.You might find CPM ads very appealing, but they work best for bloggers who get a high volume of traffic. If you are driving traffic in the area of thousands of visitors per day, then you can get a good amount of money from CPM Ads.Most CPM networks pay $1 to $10 p…

The calm before the storm: Why media channels die quickly

I recall an amazing chart I saw a few years ago about the decline in newspaper advertising revenue. Here it is:If you’re like me, what you’ll notice first is the dramatic decline in revenue, starting around 2005. What I failed to notice, however, was that this decline was preceded almost immediately by the industry’s best-ever year — $65.3 billion around 2000.I assumed that the dramatic decline was due to the rise of the internet — which is mostly true. But there’s another story here.The internet had been taking market share away from newspapers since at least 1998, and yet revenue continued to rise quickly for newspapers. As the following graph from the Newspaper Association of America shows, newspaper readership hit a high note in 1990 — more than a decade before the rapid decline in revenue:What this means is that since around 1990, advertisers were paying more and more per reader — in the internet world, we’d call this cost per thousand impressions, or CPM — until around 2005, whe…

3 reasons why customer identity should top retailers’ 2017 holiday wish lists

For all the buzz about creating superior customer experiences, marketers still seem to be falling flat heading into the all-important holiday shopping season.A recent study of global shoppers found that when it comes to brand experience indicators, retailers scored a meager 33 points out of 100, lacking in three key aspects of consumer engagement: in-store integration, mobile interactions and personalization. This certainly doesn’t bode well for an industry already plagued with record-setting bankruptcies and store closings. And with year-over-year growth expected to decline during holiday 2017, it appears retailers don’t have much to be merry about in the months ahead, either.Retailers operate in a marketplace where a consumer’s last best experience with a brand sets the bar for the next. As they plan for what is traditionally their most profitable sales period, they need to walk in the shoes of their holiday shoppers. Doing so requires knowing fully who a customer is, remembering th…

Three strategies for cracking the B2B code on Facebook

When most people think Facebook advertising, they think B2C marketing.Many tend to assume that B2B marketing on Facebook doesn’t make sense or would not be effective – because it would be too hard to get in front of professionals, decision makers, and the right industry positions, and even if you do, they’re not in the mood to think about business if they’re browsing Facebook.These assumptions, however, are quite inaccurate – and with the right strategies and targeting in place, Facebook can indeed be an effective B2B platform. Below are three key strategies for how to make your B2B marketing successful on Facebook.Build a layered Lookalike strategyLookalike audiences are one of Facebook’s most efficient targeting capabilities. First off, here’s a quick refresher: Lookalike targeting is where you can leverage your first-party data (e.g. customer lists, audience lists, etc.) as a seed audience and Facebook will take that list and target users who are very similar in characteristics, be…

Journey analytics: The GPS for understanding your customers

Some say it’s the journey — not the destination — that really matters. That’s certainly true when it comes to your customers. While many consumers achieve their goal by traveling across multiple interactions with your brand, just one terrible, disjointed experience can send them straight to your competition.That’s why it’s so important to understand when, where and how customers connect with your business. However, the always-on consumer is using over four devices and quickly jumping from site to site over a varied period of time. This adds fuel to the fire in trying to tackle visualizing an entire customer journey, rather than a single interaction. A multi-event, multichannel path is a complex puzzle that many businesses aren’t equipped to handle.Are your customers lost?A study from IBM and eConsultancy found that 81 percent of companies say they have (or are close to having) a holistic view of their customers. And yet, only 37 percent of customers agree that their favorite retailer…