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Showing posts from May 31, 2017
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Survey shows US ad-blocking usage is 40 percent on laptops, 15 percent on mobile

Some in the industry argue that ad-blocking is motivated primarily by user experience issues (page speed, data usage) rather than by consumer ad-aversion. However, a new report (registration required) from AdBlock Plus and Global Web Index argues that ad avoidance is the core issue for most ad blockers.The data come from a survey of over 1,000 US internet users. Roughly 40 percent of all respondents said they have used an ad blocker in the past month. However, most of that is on laptops and desktop computers. Among those using ad blockers, 22 percent were doing so on mobile devices.According to PageFair, mobile ad blocking is signficantly higher in Asia.Low levels of mobile ad blocking in the US usage may be a function of ignorance. A slight majority of US internet users are unaware of the potential to block ads on mobile devices. The greatest levels of awareness are among those under 35.Ad blocking skews much more heavily male than female, nearly 60-40. And the highest concentration …

6 Best Ad Networks For New Bloggers (with Fast Approval)

Are you a new blogger & looking for an ad network which lets you monetize your new & low-traffic blog?Well, if your answer is, “Yes!” then today is a lucky day for you.Today, you will be learning about five advertising networks that are very friendly to new bloggers.AdSense is clearly a great ad platform because of the quality of their ads, but the problem is getting AdSense approval. Even though the “6 month-old domain” requirement is a myth, not everybody is as lucky as this guy to get instant AdSense approval.Unique content is not the only factor for AdSense approval. There are many other factors AdSense wants to see before giving your site the thumbs up.Small blogs usuallycannot get AdSense approval, so I have found several other good ad networks for new bloggers.At the same time, there are many ad networks in the industry. But not all of these ad networks are good. They may end up cheating bloggers by refusing to pay even when the minimum payout is reached.But I’ve outlin…

AppsFlyer launches mobile anti-fraud initiative, updates its fraud detection services

Mobile attribution and analytics service AppsFlyer has announced a new initiative to help clean up the mobile ecosystem, as well as unveiled the latest version of its fraud detection.The initiative, co-founder and CEO Oren Kaniel told me, is a formal announcement of an effort the Tel Aviv-based company began about two years ago. Kaniel said his company is on the lookout for signs of fraud in or through the 2,500+ mobile ad networks that are part of its ecosystem, which he said represents virtually all mobile ad networks.AppsFlyer contends its tech is found on 98 percent of the world’s smartphones, and that it holds 65 percent of the mobile attribution market.[Read the full article on MarTech Today.]

via Marketing Land

City Furniture taps Apple, IBM for in-store apps to improve the sales experience

Whether you see what’s happening right now with retail store closures as a right-sizing or a harbinger of the “retail apocalypse,” there’s no question that traditional retail is under pressure. A much-debated question is whether technology can solve some of the industry’s challenges or whether they’re more structural in nature.A new case study involving Florida-based City Furniture suggests the answer is yes, at least in some circumstances. To make sales and service more efficient and address some in-store pain points, the privately-owned regional chain worked with Apple and IBM to develop three integrated iOS apps (for iPad) for in-store sales associates.The apps aim to streamline, personalize and remove friction from the sales and payment processes. According to the company’s PR materials:Built under the Apple-IBM partnership, the finance app enables store associates to find recommended products, for example, a couch that would match a particular table; and the ability to make a ‘wi…

Demand generation’s next frontier: 3 ways to tap into social to get more leads

I can’t be the only CMO focusing on and prioritizing the measurement of the real bottom line of all marketing team activities: demand generation. Yet there isn’t much mention or actual execution of leveraging social media listening for demand generation purposes — in any industry. With demand generation teams being the metrics-driven, data-loving departments that they are, social should be a prime member of their tactics. But it isn’t… yet.Social media is a huge potential feeding ground for demand generation purposes. Below, I’ll reveal three ways to use social for a rarely mentioned use case: demand generation.Growing your market demandSocial is the go-to forum for unsolicited, unabashedly detailed consumer feedback on products, services and overall brand reputation. Companies can utilize deep social listening and analytics to learn more about the experiences of their audience, both of current customers and potential new prospects. This can positively impact demand generation opportu…

Vimeo launches new tools aimed at making video platform more appealing to marketers

Vimeo is launching a new set of tools for its Business Membership subscribers today, rolling out new interactive video cards, end screens and updated email capture features.The new video cards include a mobile-first design and offer a “customizable, notification-style layer that Business members can set to appear at any point during playback.”In a release announcing the updates, Vimeo General Manager Anjali Sud says the new card designs accounted for the fact that the majority of video views happen on mobile. Vimeo’s video card enhancements allow marketers to include relevant information and links within the cards:Vimeo’s new end screens come with eight different display options for the content that appears at the close of a video, including clickable background images, customized thumbnail images and call-to-action buttons.As part of the latest updates, Business members can now set email capture fields to appear before, during or after a video — as well as make it possible to withhol…

Where is the best place to post your content?

Have you ever written a great piece of content and wondered where the best place to share it was? You’re probably not alone. I think a lot of us wonder where to share our content. To determine where the best place is to share it, let’s talk about the goals of our program. Once we know what we’re trying to achieve, it might be easier to determine where it should go.Program goals could be:Brand awarenessLead generationKeyword rank improvementSite traffic increasesThere are other goals we could be working toward, but in my experience, most content marketing programs seem to focus on one or more of those four areas.If your goal is brand awareness or lead generation, then posting content on another site might make great sense. If you are trying to build your audience overall, having your content shared on another website via a guest blog post could introduce new people to your brand and drive leads. Heck, it could even drive traffic for you. If the site you’ve partnered with will promote y…

6 ways to build a more productive remote content marketing team

The landscape of the modern workplace has changed a lot in the past ten years. Once upon a time you had to find shady crafting companies or secret shopping positions if you wanted to work flexibly and from home.Now we’ve seen a powerful trend emerging. In 2015 the number of US workers who had moved to remote (or telecommuting) jobs had climbed to an unprecedented 37%. That is a number that continues to grow as more startups and even large scale companies open their workforce up to those who act as office vagabonds, putting in hours from home, coffee shops, and even while traveling.Content marketing is being impacted by this trend most. You no longer need to find and move talent to your office: You can work effectively with content writers from all over the world.1. Use a good task management platformThere are so many task managing apps out there that it would be hard to find a single one that works best. You will want platforms that deal with business management (so your team can stay…

Former Android boss launches devices to compete with Google Pixel and Google Home

Andy Rubin, former Google employee and creator of the Android operating system, unveiled two new products from his new company: a high-end smartphone and a stand-alone virtual assistant. The “Essential Phone” and “Essential Home” are intended to compete with his former employer’s products (Pixel, Google Home), as well as those from Samsung and Apple.The Essential smartphone is available for pre-order now (US only) and costs $699. It comes with an add-on, 360-degree camera for $50 more. It’s positioned as a premium device, with an edge-to-edge screen and high-end processor. It’s also made from titanium and is supposed to be more durable than other Android devices or the iPhone, according to its PR.The Essential Home — I wonder if Google will come after Rubin for using the same name — is close in size to the Amazon Echo Dot but more elegant. Pricing for the virtual assistant hasn’t yet been disclosed. However, Google Home is $129, and Amazon Echo is available for $179. It will thus be c…

Yandex opens its content recommendations platform to all publishers

Russian search giant Yandex is creating a new publishing platform that lets content creators of all sizes — from media companies to “ordinary users” — post directly to its Yandex Zen content recommendations feed.Zen, which launched in 2015, uses artificial intelligence to suggest content to each user. It’s integrated into Yandex’s mobile app, home page and the Yandex web browser. The company says Zen is available in 50 languages and more than 100 countries and has 6 million daily users just in Russia. Zen users have spent an average of 20 minutes per day on the platform so far this month (May 2017).With the new content development platform, it sounds like Yandex is turning Zen into something similar to Apple News and Google Newsstand. On Zen, publishers will be able:… to create their own channels with text, video and advertisements, run media projects, and experiment with mobile formats. Companies can use it to tell their stories, promote their brands, distribute marketing materials a…

Tired of Browser Push Notifications? Here’s how Disable it on Chrome

Web push notification is new RSS feed & like the old times as RSS feed, now we are subscribing to blog updates using browser push notifications. Many of you might not be knowing the technical term, so here is an image that shows what web push notification looks like:Push notifications are new way for readers to stay updated with their favorite blogs.I have talked about this in detail here.  Since it’s easy to subscribe to browser based push notifications, sometime we overwhelm ourselves by subscribing to too many blogs updates via Push notifications. Things get really bad when you open your system after 2-3 days & you are bombarded with too many updates. If it hasn’t happened to you, it will certainly happen in the coming days.This is why this guide will help you to disable push notifications on Chrome browser. You can either disable desktop based push notifications for all the sites or for selective site. Do remember, this kind of notifications can be disabled only from your …

Marketing Day: Martech vendor investment forecast, ad exchange NYIAX & more

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.From Marketing Land:Initial Interest Confusion rears its ugly head once more in trademark infringement case
May 30, 2017 by Chris Silver Smith
Columnist Chris Silver Smith details recent trademark infringement cases in which site search results pages caused legal issues for retailer sites. E-commerce businesses should take notice!Martech vendor investment forecast: Sunny with just a few ‘clouds’
May 30, 2017 by Scott Vaughan
Columnist Scott Vaughan recaps a panel from the recent MarTech Conference in San Francisco that focused on investing in the future of marketing technology.Stop calling ‘ad tech’ advertising
May 30, 2017 by Daniel Meehan
Advertisers are investing heavily in ad tech, but contributor Daniel Meehan points out that even highly targeted advertising using the latest algorithms and audience data won’t accomplish anything if the advertising format, mes…

Initial Interest Confusion rears its ugly head once more in trademark infringement case

Two years ago, Multi Time Machine brought a lawsuit against Amazon for trademark infringement, alleging that web pages on Amazon.com for “MTM special ops watches” keyword searches could be too confusing to consumers, since the MTM watches are not sold on the site. Now, a similar complaint was brought by Bodum versus Williams-Sonoma for French press coffeemakers. These cases illustrate significant risks for e-commerce sites.Multi Time Machine’s complaint was based on a few different search results pages at Amazon that involved keywords associated with Multi Time Machine’s trademarks. When one searched for “mtm special ops watches” (and similar keyword searches that could be related to their marks), Amazon displayed what are essentially related search results. As mentioned before, MTM watches are not sold on Amazon — but the site associated those keyword searches with other watches that might be considered similar.Initial Interest ConfusionMulti Time Machine claimed that this caused “In…

Martech vendor investment forecast: Sunny with just a few ‘clouds’

A powerhouse panel of marketing technology investors came together at the 2017 San Francisco MarTech Conference to discuss and debate the future of the marketing tech investment landscape. Moderated by Scott Brinker, the panel continues to be bullish on the future of martech.Why? A few reasons:Marketing is becoming an agile discipline, and companies are investing in tech to keep pace with changing customer habits.It’s marketing’s turn: the marketing organization is the last business function to be automated.For background, the panelists were seasoned martech and technology VCs who have invested in a broad spectrum of tech companies. The panel was comprised of Ashu Garg, general partner at Foundation Capital; Doug Pepper, managing director at Shasta Ventures; and Roger Lee, general partner at Battery Ventures.Here are the highlights and takeaways from my front-row seat:While every market worth investing in has a “supergraphic,” the changing nature of marketing — driven by consumers and…

Stop calling ‘ad tech’ advertising

Plain and simple: advertising technology is not advertising.It may contain the root word “ad,” but the realities of the current ad tech world could not be further from its impetus. There is no thoughtful creative, no careful planning and targeting involved. Brands are offloading their advertising — especially on mobile — to algorithms and then calling it a day. This lazy approach has recently come into the spotlight as brands raise alarm bells about where content has appeared by way of Google and Facebook’s ad tech ecosystems.Countless large brands have pulledoutof these streams entirely, forcing Google most of all to reevaluate how it does business with regard to ads and brand safety. The issue isn’t only specific to digital media, either, as evidenced by the plummeting advertising that appeared within “The O’Reilly Factor” based on Mr. O’Reilly’s alleged behavior prior to his dismissal.Turns out, context does matter to advertisers. Quite a lot, actually. Who knew?Well, everyone did …