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Showing posts from June 6, 2017

95% of online shoppers say a positive return experience drives loyalty [Report]

The key to getting repeat e-commerce customers might be a friendly policy and process for accepting returned items.According to a recent survey conducted by the e-commerce management platform Narvar, 95 percent of online shoppers polled said they would shop again with a retailer that provided a satisfactory return experience. And 82 percent of the survey participants who had already returned an item to a retailer confirmed they were repeat shoppers of the store.In an attempt to determine how an online retailer’s return process impacts purchasing behavior, Narvar surveyed 700 US consumers who had returned at least one online purchase during the past year.“Most shoppers are frequently returning online purchases, while remaining loyal to brands if they have a positive experience,” says Narvar CEO, Amit Sharma, in an announcement covering the survey findings, “Retailers who want to remain competitive will find ways to reduce friction in the return process.”Forty-nine percent of the online…

Revcontent takes first step in its new ‘Truth Initiative’

Content recommendation service Revcontent has taken what it says is the first step in a new “Truth in Content Initiative.”It’s a modest first step, with the option of “Fake News” now added as a reason for removing a given story. That option is available in an overlaid window that appears when you hover over the right side of each story item, and then click the resulting “x.”[Read the full article on MarTech Today.]

via Marketing Land

How to grow your email marketing list without resorting to shortcuts

Increasing the number of contacts in an email list is a near-universal goal for email marketers. However, many marketers make the mistake of buying lists as a shortcut to the end goal of reaching their quota or in the hopes of increasing their reach and engagement.It may seem like more email addresses will result in more leads, but purchasing lists has the opposite effect. Purchasing an email list actually damages brand reputation and decreases the chance of engaging with the right customers.So how can you grow your list the right way? Not purchasing existing lists is the first step. But there are many other ways to grow your email subscriber base organically. Here are three to get you started:1. Give customers multiple opportunities to sign upShare your  email sign-up form in multiple places, and always communicate what value a new subscriber will get for signing up. One of my favorite places to promote an email list is on a thank-you page. If a customer has engaged with your brand a…

Report: 67% of US marketers have paid to promote video on Facebook in past year

Video is making a serious dent in marketing spend and conversion, especially when it comes to social video.Two-thirds of US marketers have spent money to promote videos on Facebook in the last year, according to a new report from Animoto, “The State of Social Video 2017: Marketing in a Video-First World.” The company surveyed 1,000 consumers and 500 marketers who work at companies that have produced at least two videos in the previous year to discover how marketers are using video on social networks and how the public is consuming them.Of course, it’s not just Facebook getting marketers’ ad spend on social video. According to Animoto’s survey, 51 percent said they spend to promote videos on YouTube. That’s followed by Twitter and Instagram, both of which are used by 25 percent of survey respondents.And going forward, each network should see increased spending on video; more than half of the survey respondents said they plan to increase their investment in video.Marketers also say that…

How to scale web design to improve page loading speed

You might be thinking, what’s the fuss about website speed? What is important about the average page loading speed?According to Aberdeen Group, a 1-second delay in page load time yields:11% fewer page viewsA 16% decrease in customer satisfactionA 7% loss in conversionsAmazon reported an increased revenue of 1% for every 100 milliseconds improvement to their website speed while Walmart, also found that every 1-second increase in page speed resulted in a 2% increase in conversions.SourceThe speed of your website additionally impacts your organic search rankings because Google, since 2010, has included site speed as a signal in its ranking algorithm.Basically, your web page loading speed is very important and determines if you will rank in SERPs.Below are 8 simple but highly effective ways to enhance your web speed immediately by modifying your website design.#1 Optimize images and lazy load everythingSome of the most common bandwidth hogs on the web are images. According to HTTP Archive

Snap acquires Placed to better measure in-app ads to in-store sales

Snapchat’s parent company, Snap, has acquired location analytics firm Placed, a company spokesperson said on Monday, confirming a GeekWire report published earlier in the day.The spokesperson declined to say how much money Snap paid for Placed — Bloomberg reported the price to be $125 million — but it’s straightforward to see how buying Placed — which measures store visits and offline revenue generated by digital, TV and out-of-home ads — could pay off for Snap.Advertisers like Procter & Gamble and Unilever are pressuring digital ad sellers like Google, Facebook and Snapchat to prove that the money brands spend on ads results in people spending money on the brands’ products. As a result Google, Facebook and Snapchat have stepped up their measurement capabilities, especially when it comes to measuring if a digital ad led to a real-world purchase.In April Snapchat began rolling out its own online-to-offline measurement product called Snap to Store. Through the product, Snapchat is a…

Grow Customer Lifetime Value with People-Based Search Marketing

Your display advertising targets specific audiences, but what about your search marketing? It’s time to think beyond the keyword, and tailor your PPC campaigns based on who is actually viewing or clicking your ad. With a people-based approach to your search marketing, you can improve the cross-channel customer experience, optimize PPC campaign performance, and ultimately re-acquire customers and grow CLTV.Join our paid search experts to understand how people-based search marketing, using Google Customer Match, can help you optimize your bid strategies, target or suppress certain audiences, and customize ad copy and promotions.Register today for “Baby Come Back! How to Grow Customer Revenue with People-Based Search Marketing,” produced by Digital Marketing Depot and sponsored by LiveRamp.

via Marketing Land

Apple introduces HomePod: A premium speaker with Siri

As anticipated, Apple introduced its Amazon Echo and Google Home competitor today at WWDC, its developer conference in San Jose. The retro-named HomePod has Siri built in, but Apple didn’t lead with that or immediately present the new device as a stand-alone virtual assistant.The company made its pitch by emphasizing the sound quality of the speaker and the overall music experience (Apple Music is integrated). Apple initially presented HomePod as a Sonos competitor rather than a rival for Google Home and Echo. The virtual assistant features were mentioned almost as an afterthought.The HomePod with Siri can do most or all of the things that Google Home and Amazon Echo do, although there was no discussion of a developer ecosystem (that’s coming, undoubtedly). We won’t know how well it performs versus the other devices until it’s released in December.At $349, it’s the most expensive of the three; Echo retails for $179 and Google Home for $129. Amazon’s new Echo Show, with a screen, is $2…

Marketing Day: A featured snippets primer, YouTube updates creator guidelines & more

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.From Marketing Land:How to rank for ‘position 0’ in 3 simple steps: A featured snippets primer
Jun 5, 2017 by Stephan Spencer
What is a featured snippet, and how can you position your content to rank for one? Columnist Stephan Spencer explains this search feature and provides tips for optimizing your pages for it.WWDC: Safari will block third-party trackers from following users around the web
Jun 5, 2017 by Ginny Marvin
Trackers will not be able to use browsing behavior for ad targeting.Google updates YouTube creator guidelines for ad-friendly content
Jun 5, 2017 by Ginny Marvin
For advertiser brand safety protections, hateful and incendiary content will not be monetized.Beyond the martech stack: It takes an orchestra to solve the customer experience
Jun 5, 2017 by Barry Levine
The vision of a customer-focused single entity is becoming the Holy Grail for brands.A …

How to rank for ‘position 0’ in 3 simple steps: A featured snippets primer

For many site owners, ranking in position 1 is the holy grail of SEO. However, if you are in a competitive market, achieving that coveted first position in the Google SERPs (search engine results pages) may take a lot of effort and investment.I’m not saying you shouldn’t make the investment, but don’t overlook the opportunity to rank in position 0 with a featured snippet. For one thing, getting a featured snippet may be less about the link metrics and more about the actual content on your page. So if you are outgunned in terms of backlinks, then featured snippets could be just the thing for your business.Surprisingly, it is not unheard of for URLs ranking on page 2 of the Google SERPs to get a “position 0” result with a featured snippet. Of course, most featured snippets are for URLs that are in the top 10 results. As you can imagine, if you are in position 5, getting that position 0 “answer box” result can be a big boost to that page’s visibility and organic traffic.What’s a featured…

WWDC: Safari will block third-party trackers from following users around the web

Among the announcements coming out of Apple’s WWDC developer conference is news that Safari will prevent cross-site tracking.Apple Senior VP Craig Federighi said “intelligent tracking prevention” uses machine learning to keep trackers, namely ad trackers and third-party data trackers, from following users as they browse from site to site.That browsing information data is routinely used for retargeting, interest and other behavioral ad targeting.Ads themselves aren’t blocked, just the user’s previous browsing data. The move is “not about blocking ads — the web behaves as it always did, but your privacy is protected,” said Federighi.We don’t have all the details yet, and we will update here if we learn more. The move again sets Safari apart from Google’s Chrome from a privacy perspective.Federighi also said Safari will implement auto-play blocking to keep music and video from automatically playing when a page loads on websites.

via Marketing Land