Marketing is broad or core concept of any business,from hardcore to online marketing.with changing prespective of business or customer,now there is trend of online marketing.for this prespective,marketing google is the concept which sharing knowledge,informations,different ideas or news of business globe.
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“Clash of Clans” blew away the competition on YouTube’s ad leaderboard last month. The video game’s “How do we get over there?” spot owned 87.7 million of the combined 115.1 million views generated by the top 10 ads.Easily winning the No. 1 spot, “Clash of Clans” far outperformed brands like Heineken, Apple and Microsoft — all of which earned less than 7 million views.At No. 2, Heineken earned 6.5 million views, and Apple’s iPhone 7 Plus spot ranked No. 3 with 4.2 million views. Disney helped Lego make its debut appearance on YouTube’s ad leaderboard with the “Moana as told by Lego” mini-movie ranking No. 9.YouTube reports the combined 115.1 million views generated by May’s top advertisers accounted for 1.9-million hours of watch time on the site.Top 10 Ads On YouTube in May1. Clash of Clans: How Do We Get Over There? (87.7M Views)2. Heineken: Worlds Apart | #OpenYourWorld (6.5M Views)3. Apple: iPhone 7 Plus | Barbers (4.2M Views)4. Microsoft: Introducing the new Surface Pro (3.1M Vie…
From combining search and social to leveraging moments that matter, last week’s attendees at SMX London gained a deeper understanding of the numerous ways they can optimize their search strategies.Described as the “ultimate survival guide to the dynamic and tumultuous world of search marketing,” SMX — run by Search Engine Land’s parent, Third Door Media — is a conference series designed to highlight the reach and opportunities that can be achieved through search advertising and outline search’s position in the wider marketing mix.From my own perspective, one of the more enlightening sessions of the London event featured a presentation by Pete Campbell, founder and managing director of Kaizen, on the subject of voice search — a prominent theme given the ongoing battle of the AI assistants.[Read the full article on Search Engine Land.]
Marketing analytics is one of the most buzzed-about categories in the current red-hot martech landscape. For those of us in the industry, it’s exciting to see so much interest and innovation around how we measure the effects of our efforts. But where there’s buzz, buzzwords will follow, and the marketing analytics space is no exception.Even in my small corner of the world, attribution, the language used to describe methodologies and technologies is often murky. “Attribution” means different things to different people, especially across our dynamic ecosystem of vendors, agencies and brands, not to mention the ad tech side of things.It also gets jumbled up with other sophisticated measurement techniques like marketing/media mix modeling (MMM) and further complicated with data science lingo, like AI and machine learning.[Read the full article on MarTech Today.]
If you’re running WordPress, did you notice a recent change in your analytics where more traffic is being attributed to direct traffic or a no-referral bucket? When WordPress updated to 4.7.4, the text editor TinyMCE also updated, and this is where the problem actually lies.In November 2016, TinyMCE added a security update that added rel=”noopener noreferrer” on links with target=”_blank”. This has since been changed to remove the noreferrer part in TinyMCE, but I don’t believe WordPress has this update yet. With this, traffic that should count as referral traffic may be misattributed.[Read the full article on Search Engine Land.]
Driving long-term growth through media channels has changed dramatically, and we are seeing a huge shift in media’s role in propelling growth. As someone who has been in this industry for over a decade now, I’ve come to realize that the only constant in our industry is change. Change has been great for agencies who can keep up and clients who can stay ahead of their competition.There is a big difference, though, in small iterative changes in our industry and giant shifts that completely change the game for companies looking to push growth through media channels. I believe we are going through one of the greatest shifts in performance media of our time.In this post, we won’t be looking at what channels you’re advertising on and where you should consider optimization or expansion. Instead, we’ll audit your channel philosophy and explain the key to getting ahead.Let’s start by looking at where media channels have been.[Read the full article on MarTech Today.]