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Showing posts from June 10, 2017

16 Best AdSense Optimized WordPress Themes To Increase Revenue

As you are reading this post, I can assume that you are interested in earning money from AdSense.Is that right?Well, AdSense is an excellent way to make money online. However, to earn money from AdSense, you need to optimize things like ad placement, ad color & lots of other things.You can always use any of these AdSense WordPress plugins, but there are many dedicated premium WordPress themes which help in increasing AdSense revenue.These themes are created specifically to get a higher CTR on your ads and make sure your content is generating the highest paying ads.I have created a collection of the best AdSense WordPress themes which you can use right now.These themes come with strategic ad locations and lots of other subtle optimizations to make your website more suitable for displaying ads.I will introduce you to the 11 best WordPress themes which are professionally optimized for AdSense. Go through the list one by one and find out which theme is the perfect fit for you.Also see…

Marketing Day: YouTube’s top ads in May, CMO audit series & AdColony’s mobile video format

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.From Marketing Land:The top 10 YouTube ads in May earned a total 115M views, 87M belonged to Clash of Clans
Jun 9, 2017 by Amy Gesenhues
The video game ranked No. 1 last month with 87.7 million views, while the No. 2 ad from Heineken generated a meager 6.5 million in comparison.Voice search becomes voice action: A key talking point at SMX London
Jun 9, 2017 by Andreas Reiffen
Columnist Andreas Reiffen recaps a session from SMX London that focused on the future of voice search — and what search marketers must do to prepare.What’s in a name? MMM, multi-touch attribution and cross-channel attribution compared
Jun 9, 2017 by Alison Lohse
Attribution invokes a ton of buzzwords, and navigating them can be tricky. Columnist Alison Lohse walks you through the differences between marketing mix modeling, multi-touch attribution, and cross-channel attribution.What you need t…

The top 10 YouTube ads in May earned a total 115M views, 87M belonged to Clash of Clans

“Clash of Clans” blew away the competition on YouTube’s ad leaderboard last month. The video game’s “How do we get over there?” spot owned 87.7 million of the combined 115.1 million views generated by the top 10 ads.Easily winning the No. 1 spot, “Clash of Clans” far outperformed brands like Heineken, Apple and Microsoft — all of which earned less than 7 million views.At No. 2, Heineken earned 6.5 million views, and Apple’s iPhone 7 Plus spot ranked No. 3 with 4.2 million views. Disney helped Lego make its debut appearance on YouTube’s ad leaderboard with the “Moana as told by Lego” mini-movie ranking No. 9.YouTube reports the combined 115.1 million views generated by May’s top advertisers accounted for 1.9-million hours of watch time on the site.Top 10 Ads On YouTube in May1. Clash of Clans: How Do We Get Over There? (87.7M Views) 2. Heineken: Worlds Apart | #OpenYourWorld (6.5M Views) 3. Apple: iPhone 7 Plus | Barbers (4.2M Views) 4. Microsoft: Introducing the new Surface Pro (3.1M Vie…

Voice search becomes voice action: A key talking point at SMX London

From combining search and social to leveraging moments that matter, last week’s attendees at SMX London gained a deeper understanding of the numerous ways they can optimize their search strategies.Described as the “ultimate survival guide to the dynamic and tumultuous world of search marketing,” SMX  — run by Search Engine Land’s parent, Third Door Media — is a conference series designed to highlight the reach and opportunities that can be achieved through search advertising and outline search’s position in the wider marketing mix.From my own perspective, one of the more enlightening sessions of the London event featured a presentation by Pete Campbell, founder and managing director of Kaizen, on the subject of voice search — a prominent theme given the ongoing battle of the AI assistants.[Read the full article on Search Engine Land.]

via Marketing Land

What’s in a name? MMM, multi-touch attribution and cross-channel attribution compared

Marketing analytics is one of the most buzzed-about categories in the current red-hot martech landscape. For those of us in the industry, it’s exciting to see so much interest and innovation around how we measure the effects of our efforts. But where there’s buzz, buzzwords will follow, and the marketing analytics space is no exception.Even in my small corner of the world, attribution, the language used to describe methodologies and technologies is often murky. “Attribution” means different things to different people, especially across our dynamic ecosystem of vendors, agencies and brands, not to mention the ad tech side of things.It also gets jumbled up with other sophisticated measurement techniques like marketing/media mix modeling (MMM) and further complicated with data science lingo, like AI and machine learning.[Read the full article on MarTech Today.]

via Marketing Land

What you need to know about Referrer Policy

If you’re running WordPress, did you notice a recent change in your analytics where more traffic is being attributed to direct traffic or a no-referral bucket? When WordPress updated to 4.7.4, the text editor TinyMCE also updated, and this is where the problem actually lies.In November 2016, TinyMCE added a security update that added rel=”noopener noreferrer” on links with target=”_blank”. This has since been changed to remove the noreferrer part in TinyMCE, but I don’t believe WordPress has this update yet. With this, traffic that should count as referral traffic may be misattributed.[Read the full article on Search Engine Land.]

via Marketing Land

CMO audit series, Part 3: Media channels (it’s not what you think)

Driving long-term growth through media channels has changed dramatically, and we are seeing a huge shift in media’s role in propelling growth. As someone who has been in this industry for over a decade now, I’ve come to realize that the only constant in our industry is change. Change has been great for agencies who can keep up and clients who can stay ahead of their competition.There is a big difference, though, in small iterative changes in our industry and giant shifts that completely change the game for companies looking to push growth through media channels. I believe we are going through one of the greatest shifts in performance media of our time.In this post, we won’t be looking at what channels you’re advertising on and where you should consider optimization or expansion. Instead, we’ll audit your channel philosophy and explain the key to getting ahead.Let’s start by looking at where media channels have been.[Read the full article on MarTech Today.]

via Marketing Land