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Showing posts from June 12, 2017
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Brands are facing a whole new world of retail realities

Once upon a time, brick-and-mortar malls were the center of many people’s lives. Families would go to movies, adolescents would socialize with friends, and there were lots of places to buy everything from groceries to garments. Many of the anchor stores — like Sears, Macy’s or Best Buy — served as aggregators of brand-name products.Things are far different for retailers today — so different, in fact, that brick-and-mortar retail is under a massive three-pronged attack:1. People are staying home to watch entertainmentMovie attendance is down. Last September, Business Insider cited sales as flat year-over-year and expected attendance to fall by 3.5 percent, not because people are not watching entertainment — we consume tons of that — but because we consume (or binge) our entertainment at home. So it’s been very hard to get movie theaters to be the anchor tenant for a mall.Impact on retailers: Fewer people visit malls.2. We love our brandsIncreasingly, brands have been selling directly t…

Baby Come Back! How to Grow Customer Revenue with People-Based Search Marketing

It’s time to think beyond the keyword, and tailor your PPC campaigns based on who is actually viewing or clicking your ad. With a people-based approach to your search marketing, you can improve the cross-channel customer experience, optimize PPC campaign performance, and ultimately re-acquire customers and grow CLTV.Join our paid search experts to understand how people-based search marketing, using Google Customer Match, can help you optimize your bid strategies, target or suppress certain audiences, and customize ad copy and promotions.Register today for “Baby Come Back! How to Grow Customer Revenue with People-Based Search Marketing,” produced by Digital Marketing Depot and sponsored by LiveRamp.

via Marketing Land

A guide to Snapchat advertising as self-serve tool officially opens

A month after announcing a self-serve tool for any advertiser to buy its standard vertical video ads like they buy books on Amazon, Snapchat officially made the Snapchat Ad Manager ad-buying tool available to all advertisers on Monday.Brands that can’t afford the types of buys that merit a Snapchat sales rep or that don’t want to pay to buy ads through a third-party software provider that plugs into Snapchat’s advertising API can now purchase Snapchat’s most common ad format without those extra requirements.While Snapchat Ad Manager makes buying ads on Snapchat similar to purchasing products through Amazon, it’s not as simple as one-click ordering. So here’s a guide to advertising on Snapchat, from formats to targeting to pricing options.Ad formatsSPONSORED LENSAugmented-reality graphics that can be fixed to a person’s face or their surroundings with animations that can be triggered when a person opens their mouth, raises their eyebrows, smiles or puckers into a kiss.
Availability: Ca…

Apple’s Business Chat is a powerful new channel for customer service & inbound sales

The HomePod got most of the attention and headlines last week at Apple’s developer conference. However, Business Chat may be the initiative that has a bigger impact.Messaging has become a very big deal globally, with most of the major platforms doing interesting things with Chat, including Microsoft’s integration of chat into search results. Apple Business Chat, which is being pitched as a customer service tool, also includes Apple Pay integration and scheduling capabilities, so it clearly has broader implications for sales and marketing.With Apple’s Messages Framework, developers can integrate parts of their app experience into iMessage for a broader array of functions and possibilities (imagine reservations or food ordering, for example). Business Chat will be accessible from iPhone, iPad and Apple Watch, and presumably the Mac’s Messages app.Users will be able to tap into Business Chat in several ways, through Safari (mobile web), Apple Maps, Spotlight search and Siri. Business Cha…

Pew Report: The Internet of Things could drive people away from connectivity

If the world’s rising interconnectivity was presented as a movie, an appropriate title might be: “The Attack of the Internet of Things.”A new report from Pew Research Center and Elon University’s Imagining the Internet Center — “The Internet of Things Connectivity Binge: What Are the Implications?” — takes a different approach to the same onslaught. It surveyed over 1,200 experts to get their takes on the consequences of a fully enabled Internet of Things (IoT), framed around this question:As billions more everyday objects are connected in the Internet of Things, they are sending and receiving data that enhances local, national and global systems as well as individuals’ lives. But such connectedness also creates exploitable vulnerabilities. As automobiles, medical devices, smart TVs, manufacturing equipment and other tools and infrastructure are networked, is it likely that attacks, hacks or ransomware concerns in the next decade will cause significant numbers of people to decide to d…

6 ways to turn your website into a niche knowledge hub

Giving away knowledge is the most effective way to build a solid brand presence. But is it just about writing and publishing blog posts?It might have been sufficient to start a niche blog to build authority ten years ago. These days, you’ll need to go the extra mile.Here are 6 ways to turn your website into a niche knowledge hub to build a stronger, more recognizable brand and a more reliable web presence.1. Educate yourself: Monitor industry trendsA company that monitors and utilizes latest industry trends is an innovative company. Besides, knowing what’s hot in the industry gives you a lot of new marketing ideas and keeps your business always moving forward.Twitter and Facebook are most efficient ways to monitor micro-trends (i.e. those that are happening at any given moment). They are also incredibly time-saving because you don’t need spend hours reading articles on what’s going on. You can just hover over the trending word to see the immediate context:When it comes to yearly indus…

How To Migrate an Email List From Aweber To ConvertKit in a Few Easy Steps

Migrating an email list from one service to another is not as simple as it seems. You need be very careful of certain factors to ensure that you don’t miss anything.A few days back I talked about this new email marketing service (EMS) called ConvertKit & told you that I’m currently changing my EMS from Aweber to Convertkit.Many of our regular readers asked us to document the whole process so that it would be easier for them too to do the same. Well, here it is.I’m now sharing with you the complete process of how to move your entire email list from Aweber to ConvertKit.I have also made a video that will help you understand the process better.The video is embedded at the bottom of this tutorial.Moving Email List from Aweber to ConvertKit:If you have heard of Aweber but are still new to ConvertKit, I recommend you first read this post to give you an idea of how ConvertKit can improve your email marketing.Here is an overview of the necessary steps:Export the email list in .csv format …

How To Create A Free Blog On The BlogSpot Blogging Platform

Having a blog is a great thing because you can share anything you want (…and if you are wise you can also earn a decent income from your blog).(Read: My AdSense Earnings for Five Years)Here at ShoutMeLoud, I have written about many blogging platforms that you can use to create a blog for yourself.  I usually suggest creating a blog using your own domain and hosting, and creating your blog via WordPress(.org).We have talked a lot about self-hosted WordPress blogs in previous posts, and there is no doubt that this presents a better blogging platform when compared to free blogging platforms like BlogSpot.com and WordPress.com.However, many newbies who want to start blogging don’t want to make an initial investment of funds to create a blog. This is completely reasonable.There are many blogging platforms which offer users the ability to create free blogs. If you are looking for a simple free blog, my suggestion would be to start blogging with WordPress.com or BlogSpot.com.Once you have so…

Do SMB websites matter anymore? YP says yes, introduces new ‘pro’ SEO product

In addition to being a media publisher, YP sells a range of marketing services to small businesses (SMBs) across the US. This past week, the company introduced and enhanced website product ypWebsite Pro, which includes SEO-related services.The offering combines a range of features: an optimized, mobile-friendly website, business listings syndication and content creation (monthly blog posts). Boostability and Yext are fulfillment partners behind the scenes. The company said that during an extensive beta test with a range of customers, “over 70 percent of keywords in websites powered by ypWebsite Pro rank on the first page of Google search results in as little as five months or less.”The new emphasis on websites and SEO runs counter to what might be called the “big platforms” school of thinking. That view holds that most consumers are never going to visit a SMB website, so instead, the business profile on a handful of major destinations is more important. An example would be finding the…