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Showing posts from June 13, 2017
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How To Explain That You Are A Blogger To Your Spouse’s Family

The internet scene in India is growing at an exponential rate.However, there are many online jobs that traidtional Indian parents find hard to understand.Especially if you live in a rural part of India, it becomes fairly tough to explain your job as a blogger or a freelancer to your parents or the parents of your (current/soon-to-be) spouse.The other day I received an email question from Mahesh, a blogger from Andra Pradesh.He asked a question which seemed like an issue faced by almost all bloggers (be it men or women).Here is what Mahesh’s question was:Hi Harsh Agrawal,My name is Mahesh; I am also a blogger and earn about $7000 to $8000 per month. My family is looking for brides in our community, but they are unable to understand my job & also they do not believe me when I say I make money on the internet. I live in a municipality in Andhra Pradesh. How do you explain that you are a blogger to a bride’s family?People do not believe me or my earnings… I have touched upon this issue i…

Incremental innovation: How to make big changes in your email program, one step at a time

Marketers know they need to use data to get better results for their email programs, whether that means keeping subscribers around longer, persuading more of them to open and act on messages or increasing the revenue earned from email.Still, study after study shows marketers are still stuck on the ground floor of the data building. Maybe we’re too focused on implementing some world-changing email program, when all we really need is a smaller, more focused and long-term approach.Data’s still a challenge for many marketersEconsultancy’s Email Marketing Industry Census 2017, published with Adestra (my employer), found 55 percent of marketers said data integration is the No. 1 challenge for email personalization, along with “lack of resources” (41 percent) and “finding time to make it happen” (33 percent).How can we help marketers use data successfully and thus see better email metrics and revenue results?The answer: Incremental innovationMany marketers are eager to innovate but have too …

The Periodic Table of SEO Success Factors: 2017 edition now released

Search Engine Land’s Periodic Table of SEO Success Factors has been updated, with its fourth edition now available. It sees factors related to mobile, direct answers and site speed increase in importance. Factors related to search history have decreased. Factors related to site identity and personal social sharing have been dropped entirely.Below is a further explanation behind the changes, along with a reintroduction to the table, for those who are new to it.[Read the full article on Search Engine Land.]

via Marketing Land

Twitter gives brands DM buttons for people to open links, post pre-written tweets

Twitter is rolling out buttons that brands can add to direct messages that, when clicked, can direct people to visit the brand’s site, post a pre-written tweet, follow the brand’s account or open a DM thread with another of the brand’s accounts. Brands can only use the buttons through Twitter’s API to manage their accounts’ direct messages.The buttons are similar to the quick reply buttons that Twitter rolled out for brands’ DM bots in November 2016. But those quick reply buttons were meant to make it easier for bots to keep people in a conversation; the new buttons are meant to send people outside of the conversation.Of the four new buttons — up to three of which can be attached to a single message — the more notable buttons are the ones that trigger people to do things within Twitter, like sending a tweet or following an account.Brands can use the “send a tweet” button to have people publicly share a branded message with their followers, though they can’t prevent people from editing…

Report: 2016 holiday quarter saw highest rate of digital influence on store visitation

The fourth quarter of 2016 saw a significant uplift in physical store visits coming from digital campaigns.That’s according to location data and analytics company Cuebiq, which just released a benchmarking report for offline visits driven by digital campaigns. In it, the company offers metrics on daily visit averages, dwell times and campaign uplift ranges in nine verticals.The data come from Cuebiq clients and were collected between Q3 2016 and Q1 2017. Campaign uplift is determined using a “control/exposed” methodology, which other providers also use to determine impact on store visits:Uplift measures the impact of ad exposure in driving in-store visits. It is determined by comparing two groups of users: those who saw the ad campaign (the exposed group) and those users who did not see the campaign (the control group). If more users from the exposed group went to an advertisers’ desired point of interest (POI) compared to the control group, then there will be a positive uplift. Conve…

Facebook brings value metrics to campaigns to help advertisers target the best customers

One of the most important dances that digital advertisers perform is the maximization of revenue on a minimal budget. It is quite remedial, really; the goal is to optimize the value of campaigns. Well, now Facebook can help you with that. Two new features have been launched by Facebook: Value Optimization targeting and value-based Lookalike Audiences.Instead of relying on conversions, clicks, impressions or installs to power Facebook campaigns, advertisers can now target by value. This targeting is made possible by the Facebook pixel and the purchase values that are sent back to Facebook. Facebook will then take that data and estimate just how much a person may spend with you over a seven-day period. This new targeting will then adjust your bid automatically to cater to these more valuable folks. This adds a layer of clarity above traditional conversion targeting, as the end goal is revenue, not just transactions.Value Optimization is beginning to roll out today and will be seen for e…

NetLine brings company-targeting to its self-service content marketing portal

In the mid-90s, Los Gatos, California-based NetLine began offering a managed services distribution of B2B content like white papers to websites, blogs, RSS feeds and newsletters.That service allowed enterprise marketers to target either individual companies or types of users, such as IT management at companies larger than 500 employees in the US and the UK.Marketers only paid for leads when they matched their targets, either individual companies or types of users. Publishers that made the content available received a piece of the lead gen fee.In the managed services offering, content is targeted at users either by comparing visitors’ IP address to known companies or by the email address and other info in the online form visitors filled out before downloading the content. Publishers can also help visitors to self-select themselves by creating surrounding content, such as a blog post pointing out that this downloadable white paper is designed for enterprise IT users.About a year ago, Ne…

The adChain blockchain launches to rescue ad tech

Blockchain technology took another step this week toward helping ad tech solve its problems, with the private beta launch of adChain by ad blockchain firm MetaX and DMA, the Data and Marketing Association.Developed by MetaX, adChain is an open protocol built on the public Ethereum, a decentralized platform on which blockchain-based applications can be created. Blockchains are best known as the underlying tech for bitcoins, but that is only one application.Essentially, blockchain tech is a distributed and shared ledger that its proponents say immutably and automatically records all the steps and related data in given events.While DMA is the first industry organization to participate in this initiative, it said that it hopes other industry organizations will also join.adChain is intended to provide an open and comprehensive record of digital ad transactions, a repository of trusted identities and a mechanism for agreements that implement their terms (“smart contracts”).[Read the full ar…

The ultimate guide to mobile technical SEO

With smartphone users growing year-on-year while desktop users stagnate, it comes as no surprise that Google looks to put mobile at the very core of its search engine algorithm in 2017.Mobile is destined to become the backbone of determining rankings on both the mobile and desktop version of your website – so it’s vital to look at technical SEO from a mobile perspective.What is technical SEO?Technical SEO provides Google and other search engines with the information they are requesting to understand the true purpose of your content.Technical SEO looks at the coding and technical issues which impact search engines, many of which will be mentioned in this blog.What mobile configuration should I be using for my mobile website?There are currently three mobile configurations that Google recognizes: ‘responsive web design’, ‘dynamic serving’ and ‘separate URLs’. However, Google recommends using responsive web design, which is distinguishable from the other two configurations due to the URLs…

How to solve the mystery of what your customers really want

How well do you really know your customers? If your company is like most brands, you already realize that you don’t really know them at all. In fact, a 2015 study from Aberdeen Group found that just 4 percent of organizations are fully satisfied with their ability to ensure data-driven conversations with their customers.That’s a shockingly small number. And it’s also a huge problem, especially in today’s customer-first culture. Data-driven insights are the key to increasing customer satisfaction. If you don’t know your buyers, how can you really help them? That disconnect can very quickly translate into reduced ROI and decreased revenue for your business. That’s why it’s so important to incorporate data and analytics into every activity designed to support the customer experience. It’s simple math: better customer interactions equal superior business results.So, if it’s so simple, why aren’t more companies doing it? What does it take to use analytics effectively, and how can you turn …

Marketing Day: Shooting video in-house, Snapchat ad guide & Apple’s Business Chat

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.From Marketing Land:Want to start shooting video in-house but still want a professional look? Here’s what to buy
Jun 12, 2017 by Aden Andrus
Shooting your videos in-house can save you a lot of money, but it requires the right gear. Contributor Aden Andur walks you through some affordable options that will meet your needs.Brands are facing a whole new world of retail realities
Jun 12, 2017 by James Green
Columnist James Green discusses the trends that are impacting struggling brick-and-mortar retailers and the strategies brands need to implement to survive.Baby Come Back! How to Grow Customer Revenue with People-Based Search Marketing
Jun 12, 2017 by Digital Marketing Depot
It’s time to think beyond the keyword, and tailor your PPC campaigns based on who is actually viewing or clicking your ad. With a people-based approach to your search marketing, you can improve …

How to stop worrying about Google updates

As SEOs, we tend to obsess over changes to the organic results. It usually works like this:You get to your computer in the morning. Ready to start work, you take a quick look at Facebook to check what you have missed. You run across someone asking if anyone saw changes last night. They’ll typically also note that there was “a lot of activity.”“Activity” means that SEOs who follow changes to search rankings saw some fluctuations in a short period of time. If there is “a lot of activity,” that means there were large fluctuations in many websites’ rankings in a vertical or across verticals. Sometimes these results are positive, but mostly they are not. Big updates can often mean big drops in traffic.So you quickly go check your Analytics and Search Console. Phew! The “activity” didn’t impact you — this time. But what about the next one?This is what happens when Google rolls out large-scale changes to its search algorithms, and what is in these rollouts has been the topic of many articles…

Learn 3 proven methods for winning additional PPC budget from your clients

One of the chief success metrics for our agency’s account management team is organic growth. We define organic growth as the amount of additional revenue generated through our existing client relationships.Clients come to us because they want more out of their paid search and social program; they want consistent volume, revenue and profit growth. To drive organic growth, account managers must “always be selling.” This article will discuss methods PPC account managers in any situation (agency, consultant, in-house) can use to persuade their stakeholders to invest more budget into their PPC accounts.Method #1: Have a solid strategyHaving a solid strategy is the cornerstone of any PPC program. Without a coherent plan in place, it would be extremely difficult or nearly impossible to convince stakeholders that investing more budget in paid search is a wise idea. Stakeholders want to know why more budget should be invested, how the extra budget is going to be spent and what the expected res…

Is AMP the answer to format fragmentation?

Facebook says the idea for adding Accelerated Mobile Pages and Apple News support to its Instant Articles toolkit came from frustrated publishers asking for an easier way to produce all three formats.That rings true; format fragmentation is a growing burden for news publishers. But generating Accelerated Mobile Pages (AMPs) from Instant Articles seems like a strange answer to the wrong question. Instead of looking for incremental improvements to the underlying problem, publishers and platforms should revisit the premise that all of these formats are necessary in the first place. What if one distribution format could work across multiple platforms?[Read the full article on Search Engine Land.]

via Marketing Land

The value of applying artificial intelligence in display advertising

Technology is advancing at an accelerated rate, and the far-fetched dreams of yesterday are quickly becoming the innovations of today. For the longest time, artificial intelligence was an ambiguous notion of big ideas with futuristic applications — self-driving cars, drone deliveries, fridges that monitor food quality, and so much more.This rapid pace of innovation has some theorists concerned with “singularity” — the belief that artificial super-intelligence will cause such rapid growth that human civilization will experience incomprehensible change. Some theorists predict that, at its current rate, singularity could come about in the next 30 years.My point here isn’t to focus on if or when singularity will happen, but rather to convey that we are currently experiencing the impact of technological progress in our day-to-day lives and in the world of digital advertising. These advancements affect the way we interact with brands and the experiences that lead us to purchase.[Read the fu…

Want to start shooting video in-house but still want a professional look? Here’s what to buy

Whether you’re a blogger or a business, these days, digital video is all the rage. Every website seems to have a video; every business seems to have a YouTube channel.There are a lot of great reasons why businesses and individuals are so interested in video. Digital video is an incredibly rich, expressive medium.After all, if a picture says a thousand words, how many words do 24 to 30 pictures a second convey?However, there’s a dark side to video. All of those figurative words are great, but if your video is poor quality, the main message your viewers will come away with is, “This video is terrible. Therefore, the business or person who made this video must be terrible.”That’s not a message you want to send.The easiest solution, of course, is to simply hire a studio to shoot your videos for you. But if you plan on making a lot of videos, that can get expensive — fast.In this situation, the cheapest way to do things is to shoot your videos in-house. However, if you’re going to shoot yo…