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Showing posts from June 15, 2017
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Pioneering CMOs discuss the future at MarTech

I’m super excited to highlight some of our featured speakers presenting at MarTech, October 2-4 in Boston. It’s an all-star line up of pioneering CMOs and marketing visionaries.The advent of marketing automation 10 years ago was arguably the Big Bang of martech. For the first time ever, the former CMOs of the three companies that led that revolution — Eloqua, HubSpot, and Marketo — will be on stage together for a candid fireside chat, reflecting on how the space evolved, predict where it’s headed and share insights from their experiences.You’ll also hear how prominent B2C and B2B brands Aetna, Dun & Bradstreet, GE and RSA are re-architecting their marketing organizations to accelerate digital transformation.I’m thrilled to announce that author Robert Scoble will bring you the best from his travels visiting R&D labs, startups and innovators around the world. He’ll inspire you with a new generation of amazing customer experiences that aren’t science-fiction — they’re arriving ri…

How To Overcome Self-Consciousness And Win Your Life Back

You step outside out of your house and the air outside has a pleasant odor to it and the breeze touches your face and has disarrayed your hair a little bit. You’re off to meet someone and you just happen to gaze at yourself through the glare coming off a shop’s window pane while hustling through the streets. You look at yourself and just think how in the world has that dress seemingly got more tightened and now it’s as if you were in a diving suit.You look at passerby’s giving you a weird look from top to bottom and you feel the need to rush to a nearby wash room and get straightened up again! You spend a significant amount of time in front of the mirror and still don’t feel ‘perfect’ once you’re done with it. You feel people are talking and texting others’ about how disastrous you were in that dress and with that tousled hair. If these things were a part of your life until now, you might be just another victim of Social Anxiety Disorder (SAD)!This isn’t something of a serious disease…

Here’s how ‘customer tech’ may rescue consumers and brands from GDPR

About a year from now, we could be watching the Ad Tech Apocalypse.That’s when the European Union’s GDPR (General Data Protection Regulation) goes into effect.It requires that consumers provide explicit consent for the use of their personal data, which includes their online behavior. It applies to marketing directed at EU citizens, wherever they may be, and it provides for significant penalties.If it’s enforced, brands and consumers in Europe are likely to be profoundly affected. But, since GDPR applies to EU citizens wherever they are, it could also seriously impact brands and consumers in the US and elsewhere.“GDPR will blow things up,” marketing researcher and writer Doc Searls told me.“I’m scratching my head [as to] why people aren’t more panicked,” Gigya SVP Jason Rose said.GDPR could “kill some parts of marketing” such as retargeting, IDC analyst Gerald Murray predicted.And it’s not just that GDPR could change the key foundations of modern digital marketing. In a post-GDPR lands…

How to optimize for Google’s featured snippets

Google featured snippets are an amazing opportunity for marketers to skyrocket above competitors on page one, increase page views, and boost conversions.But what is a Google featured snippet? And does this SERP manipulation really work?What Exactly is a Google Featured Snippet?Chances are, you have seen a Google featured snippet while searching Google. If you asked a question based query, Google will have eagerly answered it with a snippet. These featured snippets are the answers to users’ questions, showcased in a box in what’s known as “position zero” on page one.For instance, let’s say you searched for, “How do I optimize my website?” Your question based query will be met with a snippet answering your question. In most cases, these are pulled from page one results, but snippet information can be pulled from page two, three, and maybe even farther down the SERP line.Google Featured Snippets are indeed search friendly, and you will get answers without having to click any pages.Featur…

WP Engine launches Content Performance analytics tool

WordPress digital experience platform WP Engine is out this week with a new analytics product that marries data from Google Analytics with its own info on site performance.Called Content Performance, it is designed to provide greater insights into how well content is doing. Unlike Google Analytics, it measures categories, authors, posts and tags, so that site managers can better determine such as things as which posts drive the most traffic and engagement, which topics are most popular or which authors perform the best in terms of user time on page.[Read the full article on MarTech Today.]

via Marketing Land

How to market your brand using interactive native content — Part 3

via Marketing Land

Google’s mobile-first index likely not coming until 2018 at earliest

Google is “probably many quarters away” from launching its mobile-first index. So said Gary Illyes, Google webmaster trends analyst, during a crowded session Tuesday afternoon at our SMX Advanced conference in Seattle.“It’s going to be a big change, but don’t freak out,” Illyes said.SEOs and webmasters have been wondering and waiting for a couple years now for news on when the mobile-first index will roll out. Illyes wasn’t able to give an exact answer to that question.“We don’t have a timeline for the launch yet,” Illyes said. “We have some ideas for when this will launch, but it’s probably many quarters away. Our engineers’ timeline was initially end of 2017. Right now, we think more 2018.”He also emphasized that Google wants to roll out the mobile-first index in a way that doesn’t hurt non-mobile friendly sites, and that could make a complete launch take even longer.“We’re thinking about how we can make sure we only include in the mobile-first index sites that won’t be hurt by the …

Twitter rolls out new apps; iOS versions support Apple’s ad blockers

Twitter is cleaning up its look and enabling people to clear out ads on web pages opened within its iOS apps.On Thursday, Twitter began rolling out a redesign of its mobile apps, sites and TweetDeck to make the social network look less cluttered.While many of the changes are cosmetic, potentially the most consequential update is that Twitter’s iOS apps’ in-app browsers will now open links using Apple’s Safari View Controller. As a result, when iPhone and iPad owners are viewing a web page within Twitter’s in-app browser, they will now be able to block ads and tracking cookies that the page is trying to load, a Twitter spokesperson confirmed.Apple’s Safari View Controller makes in-app browsers work the same as Apple’s native Safari browser. For example, if someone uses AutoFill on Safari to automatically fill out forms using information stored with Apple — like contact information, usernames and passwords — they can now use it when viewing a web page within an app like Twitter without …

What to look for in an SEO software platform

With hundreds, thousands, tens of thousands, and even millions of pages, sites and keywords to manage and optimize, enterprise SEO has become increasingly complicated and time-consuming.Using an enterprise SEO software platform can increase efficiency and productivity while reducing the time and errors involved in managing organic search campaigns.If you are to looking to adopt an SEO software platform, this MarTech Today guide will help you through the decision-making process. Included are profiles of 13 leading SEO tools vendors, pricing charts, capabilities comparisons and recommended steps for evaluating and purchasing.Visit Digital Marketing Depot to download your copy.

via Marketing Land

Marketing Day: Amazon Echo, Facebook Audience Network & Instagram’s new tool

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.From Marketing Land:Survey: Amazon Echo, Google Home owners are ‘very interested’ in Apple HomePod
Jun 14, 2017 by Greg Sterling
Overall, 33 percent interested in HomePod, but price identified as the most important feature among most likely buyers.IAB: 2017 Q1 is 7th straight with double-digit growth in US digital ad revenues
Jun 14, 2017 by Ginny Marvin
Q1 digital ad revenues close in on $20 billion.37% of consumers say ads placed next to offensive content impact brand perception
Jun 14, 2017 by Amy Gesenhues
A new survey from The CMO Council reveals how negative ad experiences influence the way consumers think about brands.Why content matters (no matter what type of marketer you are)
Jun 14, 2017 by Rebecca Lieb
Columnist Rebecca Lieb outlines the reasons why content marketing is more important to brands and marketers than ever before.Facebook addresses Audience…

Survey: Amazon Echo, Google Home owners are ‘very interested’ in Apple HomePod

A new survey of more than 2,000 US consumers from Morning Consult finds almost exactly one-third of consumers are either very interested or somewhat interested in Apple’s HomePod. That number jumps to 45 percent for Apple users.What’s more surprising is that interest is even higher among Echo and Google Home owners — especially those “very interested.” While the absolute numbers are smaller, the intensity of interest is higher among those who currently own the competing devices.Among Echo owners, 64 percent were interested or very interested, and for Home owners, 73 percent were interested or very interested. This is striking because it argues that these other devices have conditioned the market for Apple’s HomePod.Seemingly contradicting the findings above, the survey discovered that price was the most important feature to likely buyers. Apple’s device will retail for $349, Echo costs $179 (Dot is currently $40), and Google Home is $129.According to the survey, the following were the…