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Showing posts from June 26, 2017
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[Launch Your Blog] Summer Sale: 60% off on Shared Hosting from Bluehost

We are almost about to complete the half of the year 2017 & if you haven’t launched your blog yet, this is your lucky time. Bluehost which is one of the popular Web-hosting options for launching a WordPress blog is running a mouth watering flash Summer sale.For the next 36 hours (limited time sale), you can use this link to get an exclusive discount of up to 60% on all shared hosting packages from Bluehost. You can make payment using Debit/credit card or even use PayPal to make payment. I have been using Bluehost for hosting some of my niche sites & so far had no issues with them. In 2017, They have also started offering free SSL certificate that would help you to save a lot in the longer run.Get Bluehost Summer sale nowWant Free Pre-installed WordPress blog on Bluehost?Installing WordPress blog, configuring SSL & other stuff could be overwhelming for any newbie. However, all those who have created a blog knows it just take 2-3 clicks to complete the process. You can read …

Danny Sullivan: My new role as advisor for Third Door Media

After 21 years running sites about and covering digital and search marketing, it’s time for a change. I’m becoming an advisor to Third Door Media, a shift from my position as chief content officer.Third Door Media is the company that I cofounded with our CEO Chris Elwell, VP of programming Chris Sherman and VP of sales Sean Moriarty. It publishes our Search Engine Land, Marketing Land, Digital Marketing Depot and MarTech Today sites and produces our SMX: Search Marketing Expo and MarTech conferences.I’m extremely proud of all that we’ve accomplished since the company began back in 2006. We have the aforenamed industry-leading vertical publications and successful conferences. Our company has grown to over 40 people. And it’s all been done organically, without VC funding, and has been consistently profitable.My move to a new role is because I’m ready to try something different. What that is, I don’t know! I have no immediate plans, other than to enjoy some time off. I might do some cons…

B2B vs. B2C: What’s the social strategy?

Social advertising allows for a bevy of ways to effectively reach people on social platforms, both in their personal and their professional lives. Whether your brand desires to advertise to consumers or businesses, social platforms can return strong ROI when you have the right strategy.People-based advertisingA core draw of social advertising for B2C and B2B advertisers is its near-unmatched ability to execute “people-based advertising.” Essentially, your first-party data is leveraged to match and message to real people across platforms and devices. This marks an advantage over cookies, which can expire, be cleared and have poor mobile reliability.In addition to reaching known customers and prospects directly, most social ad platforms allow you to create lookalikes from these segments. Lookalike modeling uses hundreds, often thousands, of online and offline signals to find other users that act just like your customers. This is a powerful acquisition tactic that has attracted the atten…

Timeline: Google’s ongoing efforts to address brand safety on YouTube

As adoption of programmatic and retargeting ad buying has grown, brand safety — while certainly a concern — has often taken a back seat to reach and the ability to follow customers and site visitors no matter where they went on the web. However, in March 2017, brand safety took on a new sense of urgency in the advertising community after ads were reported showing next to extremist videos on YouTube, precipitating a boycott of more than 250 advertisers.The boycott occurred at a time when Google and Facebook, in particular, had been under fire for months for facilitating the proliferation of fake news and extreme hyper-partisan content in the wake of the US presidential election cycle. Groups like Sleeping Giants had been publicly calling out advertisers to stop running their Google network ads on Breitbart.com, for example.Rick Summers, Google’s global lead for publisher policies, told Marketing Land in April that in the summer of 2016, his team had noticed a trend of increasingly aggr…

Major publishers band together against the ‘walled gardens’ in Sonobi’s cookie-less advertising marketplace

Independent publishers have long been rivals competing for ad dollars. Increasingly, though, they are seeing the value in combing forces.In the latest iteration of this, major publishers are coming together under one data umbrella powered by ad tech firm Sonobi. The unlikely partnerships are an effort to try to defend against the dominance of Google and Facebook, in particular, as well as other social networks that are able to offer advertisers addressable audiences at scale.“Sonobi is working with premium publishers and agencies to offer advertisers addressability, efficiency, and scale to build transparency, grow direct audience selling, and people-based marketing,” the company said in announcing the new technology called JetStream.[Read the full article on MarTech Today.]

via Marketing Land

Is retargeting dying?

Third-party cookies have become the black sheep of digital advertising. Apple’s Safari browser has blocked them. Google’s Chrome — now becoming an arbiter of ad quality — makes it relatively easy to avoid them. And some ad blockers can’t tolerate them.Plus, GDPR will hit them hard next year in Europe and possibly elsewhere (since European Union citizens are everywhere).Third-party cookies are utilized for various kinds of digital advertising, but one of the most basic is retargeting.Let’s say you look at a product page for red sneakers at an online retailer’s site. Perhaps you actually add the sneakers to your checkout cart but leave them unpurchased before you browse to another site.An ad for those sneakers could follow you for days as you visit site after site. Possibly even if you ended up buying them.So, if third-party cookies are crumbling, are their bottom-rung implementations — retargeted ads — in the process of fading out?[Read the full article on MarTech Today.]

via Marketing…

Four ways brands can boost retail channel sales through content

Reaching the modern-day customer is tough. With online shopping, customers have access to an unlimited number of brands and products, their attention spans are shorter and split between multiple devices, and they’re constantly researching, price-comparing and exploring different options before making their purchase decisions. Today’s brands are challenged with capturing consumers’ divided attention and with growing sales in an extremely crowded e-commerce environment.To stay competitive, brands must capitalize on the online presence and sizable audiences of their retail partners. But rather than standing by and hoping for improved conversion rates or higher traffic, brands can take an active role in building their online presence on their retail partner websites.Simply put, being proactive when selling through online retail channels leads to numerous benefits downstream. Below are four tips to get the most out of your online sales through the retail channel.1. Use the powerful voice o…

3 Secret Tips To Create Controversy And Make Your Brand Famous

Controversial branding is always going to be a big thing for your brand. Controversy will either make your brand famous or defame it in unforgiving ways.But here’s the billion dollar question:Where is the limit?How can we create that shock wave without negating our brand’s positive image?Controversial branding can be the overnight secret of brand success, but if not planned properly, it will have a boomerang effect of a brand destroyer.Read Controversial Blog Posts – Right way to popularize a blog ??Are you ready to take the risk of controversial branding?Though the answer is not simple, we can break the answer down into three reasonable points for easy understanding:What is the level of the controversy?How is the brand related to the controversy?What are you prepared to do in case the campaign backfires?Sometimes big brands use highly controversial images in their campaigns, and through social sharing, the campaign manages to popularize the brand above expectations. But sometimes, th…

The most effective ways to respond to negative reviews

Customer reviews are one of the most important pieces of your marketing campaign, and research has indicated they may have significant impact on your ranking in search.In fact, 84% of consumers trust an online review as much as they would a personal referral. However, not all reviews are positive. At some point throughout the history of your business, you’re going to run into negative reviews.Fortunately, this doesn’t always have to be a bad thing – negative reviews can work in your favor as a business opportunity if you know how to react. Read below to learn the most effective ways to respond to negative online reviews.Stay positiveAnyone who’s ever worked customer service knows how difficult it can be when a customer is attacking you. A negative review may get you upset, and as a human being your first instinct is to go on the defense, but that doesn’t mean you should become a keyboard warrior and attack the reviewer (unless you’re Wendy’s, of course, who recently spouted off Twitte…