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Showing posts from June 27, 2017
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4 Reasons You Must Implement Mobile First Web Design in 2017

Mobile First Web Design is more important in 2017 then it has ever been. With over 95% of users now mobile the internet is evolving faster then we can keep up. Not only has there been a ton of growth in the marketing community, the tech industry is changing the game with all of the new smart devices available.As a Web Developer you have to adapt to these trends to stay relevant and ahead of the curve. Not only do we have to keep up, we have to design for the future user in mind. I have compiled a list of 5 benefits to think about while designing with mobile first in mind in 2017.Major benefits of mobile first web design for Bloggers1. More Exposure – AMPOne of the most important benefits of Mobile First Web Design is the amount of exposure you can receive if you participate properly. Google has developed something called Accelerated Mobile Pages, AMP for short.AMP is a secondary version of your website without all of the Java, widgets, heavy images and toys to slow down the speed of y…

When it comes to building brand infatuation, easy does it

As a couple strolls down a grocery aisle in a recent episode of HBO’s “Silicon Valley,” the woman turns to the man and says, “You do realize I’m literally the only person in this entire grocery store who’s actually buying stuff for myself?” And the shot widens, revealing a store filled with Instacart, TaskRabbit and Postmates employees filling up carts for their on-demand customers.While the scene is a parody of the tech-obsessed culture, it may someday become reality as brands evolve to meet the ever-rising expectations of today’s consumers, who above all want — in a word — ease. This is why people pay $99 a year to join Amazon Prime. It’s why Airbnb draws more traffic than any other hotel brand or metasearch site. It’s why Uber is now a verb.Simple, convenient, friction-free experiences that make a customer’s life easier foster brand infatuation. To find out what this actually means, Signal (my employer) partnered with Digital Ascendant to survey US shoppers (registration required) …

Google fined $2.7 billion by E.U. in anti-trust ruling

Google has been fined a record $2.7 billion for a breach of E.U. anti-trust rules.The search giant was charged with giving “illegal advantages” to another Google product within search results in a case that started more than seven years ago. The case relates specifically to Google Shopping, Google’s increasingly profitable shopping comparison engine.This fine dwarfs the previous record fine for the abuse of a monopoly, doled out to Intel in 2009.The E.U. commission arrived at the figure by taking a percentage of Google’s revenue from its Shopping product across the 13 European countries in question since 2008.Should Google fail to comply with the terms set by the E.U. within 90 days, they will be fined 5 percent of the daily turnover of parent company, Alphabet.“What Google has done is illegal under EU antitrust rules. It denied other companies the chance to compete on their merits and to innovate. And most importantly, it denied European consumers a genuine choice of services and the…

YouTube Studio beta on the way with new design, inbox features & way to organize comments

Alexey Boldin / Shutterstock.com YouTube is building a new YouTube Creator Studio, “… from the ground up,” starting with a new name.Now simply YouTube Studio, the desktop platform that helps video creators manage their channels will get a design refresh, new features, a “smart” inbox and a new way to organize comments by topic.According to the announcement, YouTube Studio’s design will be more refined, with features that have been requested by the creator community. YouTube says the new “smart” inbox will offer suggestions for engaging with fans and collaborating with creators.Another new feature will allow creators more ways to manage their comments, making it possible to organize by topic.The announcement didn’t include dates for the launch of YouTube Studio but offered a link for creators to sign up if they wanted to be one of the first to try the beta.While no dates were given for the new features, YouTube did note that it has expanded Super Chat, the feature that lets creators mon…

How featured snippets can be manipulated by private blog networks

The sole purpose of a private blog network (PBN) is to leverage the authority of multiple sites under your control to boost rankings and authority of your main site.You might be thinking: didn’t Google do away with private blog networks years ago? Didn’t they remove all the authority from PBNs? The simple answer is yes – for the most part. But the truth is even if Google removed 90% of all private blog networks, it still leaves tens of thousands of them surfacing on the web with authority.So, if these sites still have authority, that gives them the ability to manipulate almost anything on the search engine results page (SERP). Take for instance the search term “Best Business Credit Card” and do a quick Google search. Chances are, the site you see ranking is the Simple Dollar.Many SEOs would never think a creditable site like the Simple Dollar would ever purchase backlinks, let alone have someone building links to their pages from private blog networks to increase the authority of thes…

Facebook aims for TV ad dollars with household-wide ad targeting

When you watch TV with the people you live with, you see the same ads. Soon that may also be the case when you check Facebook.Facebook is giving advertisers a way to target everyone who lives in the same household and to see how their ads performed at the household level, the company announced on Tuesday.Facebook’s new household ad-targeting option appears designed to appeal to brand advertisers accustomed to trying to win over households with TV ads — which are among the advertisers that Facebook is trying to win over with its mid-roll ads and upcoming original shows.For example, a travel resort could use the targeting option to appeal to all members of a family that hasn’t yet planned its annual summer vacation. Or companies like Amazon and Google could use it to individually lobby roommates to chip in together to buy an Amazon Echo or Google Home for their entire apartment.To assemble a household audience to target, advertisers can either use a Custom Audience list — of people’s em…

Facebook now lets advertisers add product videos, prices to Dynamic Ad campaigns

Summer may have just started, but Facebook is already giving advertisers a head start on their fall shopping campaigns.Already a showcase for brands’ product catalogs, Facebook is making its shopper-retargeting Dynamic Ads format more of a showpiece. Advertisers using Dynamic Ads to retarget people who visited their sites or used their apps can now add videos and product prices to their campaigns.Advertisers will be able to swap out standard static product images for product videos. The idea is that videos might do a better job highlighting a product’s features and piquing people’s interest.Advertisers can also choose to feature a product’s actual price or to tease a discounted price by having the ad display the percentage discount or the discounted price with the original price struck out. Prices will appear as an overlay atop the ad. Brands can choose the shape of these overlays — circle, rectangle or triangle — as well the font, text color, background color and where on the ad the …

Branch offers first deep-linking from ads on AMP pages to app content

Google’s AMP pages are known for their speed in loading from mobile search results. But, using a stripped-down version of HTML, AMP pages still lack much of the functionality that helps publishers make money.To help fill that gap, deep-linking provider Branch.io has released a version of its Journeys, called AMP Journeys. The Palo Alto, California-based company said this is the first time deep-linking has been offered from ads on AMP pages to apps.The original Journeys provided deep links from mobile web content directly into specific content inside an installed app. AMP Journeys delivers banner ads (which sit at the bottom of an AMP page) or interstitial ads (which reside between AMP pages), and then deep-links inside those ads directly to specific content inside an installed ad.[Read the full article on MarTech Today.]

via Marketing Land

Be careful what you ask for: How a Supreme Court victory for manufacturers helped Amazon

Less than 10 years ago, the Supreme Court ruled that manufacturers could dictate pricing terms to retailers, much to the delight of manufacturers. Today, Amazon is doing the same thing to manufacturers.Do a search on Amazon for “Leegin Creative Leather,” and you’ll find two very nice leather belts:A search online, however, for “Leegin Creative Leather” will likely lead you to a Supreme Court case of far greater significance. In 2007, the court ruled in Leegin Creative Leather Products Inc. v. PSKS Inc. that manufacturers could enforce “minimum advertised pricing” (or MAP) against retailers. Unlike the manufacturer’s suggested retail price (MSRP) — which was just guidance — MAP is an enforceable floor. Sell below MAP, and you risk getting your contract with the manufacturer terminated.Prior to the Leegin ruling, MAP policies were consider per se illegal under the Sherman Anti-Trust Act. With Leegin, however, the court switched to a “rule of reason” test to determine if future “vertical…

Why the Gmail ad targeting change should have minimal impact on advertisers

Bloomua / Shutterstock.com Google’s long-running practice of mining email content in Gmail accounts to target ads is coming to an end later this year.The company announced Friday that Gmail’s more than 1.2 billion users will no longer have their email content scanned for personalized ad targeting.The news didn’t come from the ad side but from Diane Green, SVP of Google Cloud in a blog post titled, “As G Suite gains traction in the enterprise, G Suite’s Gmail and consumer Gmail to more closely align.” Apparently, potential G Suite customers have been concerned their emails would be scanned for ad targeting in the enterprise version of Gmail that is part of G Suite, the portfolio of apps that also includes versions Drive and Docs and Google Calendar tailored for business use. G Suite Gmail has, in fact, always been ad-free and will continue to be.Mining emails for ad targeting has long been controversial (and was at the heart of Microsoft’s anti-Google Scroogled campaign). In 2014, in re…

On the internet, advertisers want to know if you’re really a dog

In 1993, as the commercial internet was being born, one New Yorker cartoon in particular seemed to capture the essence of this new medium.It showed a dog sitting at a desktop computer, speaking to another dog sitting on the floor. The caption: “On the internet, nobody knows you’re a dog.”It defined a key uniqueness for this new thing, the internet. You could be your true self. Or you could get away from your true self. You were defined by your actions.Now, nearly a quarter of a century later, three of the biggest drivers of change in marketing, advertising and content have one thing in common.Essentially, they are looking to rewrite that cartoon.[Read the full article on MarTech Today.]

via Marketing Land

Facebook Messenger’s M assistant now suggests saving links, calling people

Messenger’s Siri-like virtual assistant, M, is getting more helpful.Roughly three months after rolling out M Suggests to facilitate people doing things through Facebook’s messaging service, like sending money or ordering a Lyft, Messenger is adding a few new suggestions, like bookmarking links, making calls and saying “happy birthday,” for users in the US.Now when people paste a link into a conversation on Messenger, M will offer an option to save it to check out later. That suggestion will apply to web links as well as links to videos, Facebook posts, Facebook event listings and Facebook Pages.“What we’ve noticed is that oftentimes you’re in the middle of a conversation and don’t have time to go through the content [shared in that conversation], so what M will suggest is for you to save this content for later,” said Kemal El Moujahid, a product manager at Messenger.People will be able to access their saved content by using a new Messenger-made Chat Extension that people can pull up b…

Meet NinjaCat ‘Shinobi,’ the all-in-one agency reporting and monitoring platform of the future

Reports are so 2000 and lame! Everything in our world — from software to phones, cars and TVs — is getting smarter, faster and sleeker. Isn’t it time for client reports to become smarter, faster and sleeker, too? If I can automate my pizza order, why can’t I automate a better client report?Compelling client presentations that tell the proper story are the future, and NinjaCat is the platform of choice for agencies who want to differentiate themselves and take their business to the next level.Allow me to set up the back story and introduce myself, I am Scott Guttenberger, marketing ninja. I have been in the shoes of modern digital advertising agencies. I know the struggles! Client requests, optimizing campaigns, monitoring budgets and manually creating client reports. I know the selling points when trying to win new customers and the efforts required to retain clients. Clients want to know the results of marketing campaigns they are spending thousands of dollars on and are constantly f…

Marketing Day: B2B vs. B2C social strategy, brand safety on YouTube & more

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.From Marketing Land:What makes for a valued martech provider?
Jun 26, 2017 by Scott Vaughan
In the rapidly growing martech space, how do you determine which providers are worthy of your investment? Contributor Scott Vaughan taps some industry pros to share their tips.SMX Advanced session: Mobile-First For The Advanced SEO
Jun 26, 2017 by Greg Gifford
How can websites prepare for the mobile-first index? Columnist Greg Gifford recaps a session from SMX Advanced dealing with the impending rollout of Google’s new index, which prioritizes mobile content over desktop.Danny Sullivan: My new role as advisor for Third Door Media
Jun 26, 2017 by Danny Sullivan
Marketing Land continues on strong, with an outstanding team in place.B2B vs. B2C: What’s the social strategy?
Jun 26, 2017 by Brad O’Brien
How does an effective social advertising game plan differ between B2B and B2C…

What makes for a valued martech provider?

We’re fresh off what has been dubbed as “martech events season.” Ten industry and vendor platform conferences all jammed into Q2 this year. One of the big conversations I had with practitioners, martech company execs and industry observers is not about the hype — gasp! Some 5,000 martech companies — but how many “new” businesses are simply pre-existing companies pivoting their position to become a “martech provider.”This is what happens when you’re part of a white-hot market. Marketing departments are currently undergoing a great customer-driven shift, while also being one of the last business functions to automate. In the eyes of many vendors, this combo signifies a gold rush.With so much riding on martech investments, the question looms: What are the attributes of a valued martech provider in the golden age of marketing technology?I tapped into some of the pros and thought leaders in the martech world, and here’s a starter list as you contemplate your next investment.Must be a busin…

SMX Advanced session: Mobile-First For The Advanced SEO

SMX Advanced was amazing this year, and when they asked me to write up a session, I immediately asked to cover the mobile-first session. Sure, we’ve been talking about being “mobile-first” for years, but with Google’s impending Mobile-First Index (yes, I capitalized that on purpose), I knew this session would be full of awesome info.Mobile-first audit frameworkLeslie To kicked off the session with an in-depth walk-through of a mobile site audit. While there are site elements that matter to users regardless of screen size, To covered the important points that are vital to a successful mobile site. From using HTML5 for videos and rich media to proper navigation menus, she shared a “do” and “don’t” list for each individual element.There’s a huge difference between having a responsive site and using your responsive site correctly. To pointed out that designers and developers need to allow content and media to scale to fill the screen size of any device, and that it’s important to consider…