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Showing posts from July 1, 2017
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Marketing Day: In-house SEO, featured snippets & Facebook targets spammers

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.From Marketing Land:The value of an in-house SEO
Jun 30, 2017 by Eugene Feygin
Does your business really need an in-house search professional? Columnist Eugene Feygin explains what an in-house SEO can bring to the table, and why it’s worth the investment for many organizations.Featured snippets: Optimization tips & how to ID candidate snippets
Jun 30, 2017 by Brian Ussery
Contributor Brian Ussery breaks down featured snippets, explaining his observations and offering tips for pursuing the coveted “position zero.”2017: The year in social marketing so far
Jun 30, 2017 by Tim Peterson
From Snap’s IPO to Facebook’s ad breaks to Instagram’s Stories, here are 2017’s biggest stories in social so far.Facebook targets individual spammers with latest news feed tweak
Jun 30, 2017 by Tim Peterson
Facebook has identified a small group of spammers and will penalize links th…

The value of an in-house SEO

Over the last decade, SEO has morphed into a complex field encroaching on UX, content marketing, and even web development. At the same time, a wide range of organizations are now running full force on to the web; yet they often fail to consider the possibility of bringing an SEO specialist in-house.Based on conversations with colleagues, it really comes down to the fact that organizations lack commitment from the C-suite and/or proper resources to find the right candidate.One then must beg the question: Is it worth bringing someone in?I decided to reach out to several SEO leaders in the industry to get their points of view, while closely examining my past experience.I have had the privilege over the last decade to primarily work as an in-house SEO manager for several e-commerce organizations. Even early on in my career, I recognized the value of SEO to the entire organization — from a merchant researching products to onboard, to a content team researching valuable topics to address, I…

Featured snippets: Optimization tips & how to ID candidate snippets

Featured snippets are quickly becoming the only search results for many queries.If a user goes to Google.com and types [what is the tallest tree], Google returns a featured snippet, followed by thousands of organic search results. However, when a user conducts the same query via Google voice search, Google responds with an audible version of the text in the featured snippet but (in many cases) no “blue links.”Before diving too deeply into featured snippets, let’s back up a minute…What is a featured snippet?A featured snippet is a summarized answer to a user’s query displayed in Google organic search results. It is extracted from a results page and includes the page title, URL and link. Featured snippets can be paragraphs, lists or tables. These results display an “About this result” link near the bottom right corner of the answer box.Google includes answers in featured snippets at the top of search because it is faster than sending users to the source page — no matter how fast the sou…