Why did Amazon buy Whole Foods?Many speculate that Amazon did so to thwart the mounting offensive from traditional retailers. As the news of the Amazon/Whole Foods deal monopolized press headlines, Walmart announced the acquisition of Bonobos menswear. In 2016, Walmart also bought Jet.com, an online bulk retailer, for $3.3 billion, the largest deal ever for an e-commerce company.The acquisition wasn’t just to give Walmart access to new channels and customers. They also brought in new thinking and expertise to shake up the executive ranks. Bonobos, in particular, understands up-market consumers and how to balance online and physical retail strategies to reach them. This is a key area in which Walmart has struggled in the past.The future of commerce is hybrid, blurring the lines between online and offline engagement.Amazon has made it clear that it was expanding beyond e-commerce to reimagine brick-and-mortar for a modern economy. Beyond its rising bookstore footprint and experimental …
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