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Showing posts from July 8, 2017

7 Proven Tips To Help You Maintain A Better Work-Life Balance

Do you know the best way to beat burnout?I know a lot of people will have different answers to this. According to WebMD, “the best way is by making out more time for the people and the activities that matter most to you.”The truth is, being successful in business is quite challenging. For most people, coping with the demands of a personal life and a career is an unending challenge, especially at a time when many firms have laid off much of their workforce and place unreasonable expectations on their remaining employees.In his book, The Power of Resilience: Achieving Balance, Confidence, and Personal Strength in Your Life, Robert Brooks says that: “Most people today are having a harder time finding balance in their lives because there have been layoffs or cutbacks in their place of work. They’re now scared it may equally affect them, so they’re putting in more hours.”Brooks further stated that even if you don’t have much control over how many hours you have to put into your work, you c…

Marketing Day: Snapchat paperclips, IAB in-app ads & affiliate attribution

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.From Marketing Land:Attributing affiliate value: Looking beyond consumer journey position
Jul 7, 2017 by James Collins Columnist James Collins takes a look at how you can get the most out of your data to improve your affiliate marketing performance.Vintage Italia’s CMO credits his father with being the most influential person in his career
Jul 7, 2017 by Amy Gesenhues Get to know Vintage Italia’s CMO, Adam Cohen.IAB Tech Lab releases MRAID 3.0 for creating in-app rich media ads across platforms
Jul 7, 2017 by Ginny Marvin The standard is meant to let in-app ad creators “write once, run anywhere.” The latest version offers new functionality.Snapchat launches new features, including Paperclips for links within Snaps
Jul 6, 2017 by Tamar Weinberg Now, marketers and any content creators can add links to their Snaps.Online Marketing News From Around The Web:AnalyticsPe…