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Showing posts from July 10, 2017
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Prime Day brings a price battle between Amazon Echo and Google Home

With Prime Day just hours away, both Amazon and Google are hoping to woo shoppers with discounts on their smart speakers — but Amazon’s aggressive pricing on both the Echo and Dot could tip the balance in its favor over Google Home.The latter — Google Home — is already available for just $99, a $30 discount off its regular price. That 23 percent discount can be found on the Google Store website, as well as the websites of other e-commerce shops that sell the device, like Walmart.com, Target.com and others.But that $30 discount falls short of what Amazon is doing to Echo’s price.When Prime Day begins tonight at 9:00 p.m. ET, Amazon will cut Echo’s price in half — a 50 percent discount down to $89.99. That’s the lowest price Amazon has ever offered for Echo, $10 less than the $99 introductory price for Prime members back in 2015.The smaller Echo Dot, normally priced at $49.99, will be available for $34.99 — a 30 percent discount and also the lowest price ever for Dot.Amazon faces compet…

Overcoming the summertime sales drought: Have you watered your leads?

Across industries, summertime brings a notorious sales slump. As people begin fleeing for vacation in May, leaving their inboxes and responsibilities behind, it seems like the out-of-office replies stay up until September. While this is a healthy reset for most people, it proves a challenge for marketers and sales teams looking to maintain a steady stream of new leads and a healthy business pipeline. After all, it’s hard for any product or service to compete with the beach.Before giving up and packing your own beach bag, try viewing the downtime as a chance to dazzle and delight your prospects when they’re least expecting it. Check out these five ways to capitalize on lead nurturing during the summer.1. Spruce up automated messagesWhen the warm weather hits and it feels like you finally have the chance to breathe at work, use some of that spare time to update the language in your automated messages to prospects. Revisit emails, voicemails and texts, making sure they truly capture your…

In the debate over net neutrality, make some noise

There’s a pro-net neutrality protest scheduled for July 12, and in advance of that and before our fearless leaders on Capitol Hill decide whether or not to overturn the current laws protecting net neutrality, I’d like to provide a balanced view on the subject.The net neutrality war has been politicized as Republican vs. Democrats, Big Corporate vs. the Innocent Civilian — a war between good and evil — but really, it’s a disagreement between two camps: a small group of internet service providers (ISPs) and a much larger group of companies and individuals who use the pipes that these ISPs have built.If you’re a red-blooded, freedom-lovin’, capitalist American like me (and if you’re reading this article, then we probably also work in marketing and advertising together), you probably veer towards deregulation and think of it as synonymous with freedom. You’d like to make sure your freedom and privacy are sacrosanct (though you may be a little soft on privacy, as it’s nice to know who sees…

Why We Moved Away From OptimizeMember To Thinkific For Our Membership site

ShoutMeLoud’s mission is to help you become your own boss, and for this, we do lots of stuff.We offer free content on our blog, we have eBooks in our store, and recently we launched a video-based e-course (ShoutUniversity) as our membership site.Earlier, ShoutUniversity was using WordPress + OptimizePress + OptimizeMember. But the new ShoutUniversity is smarter and easier to use with its new platform, Thinkific.This article is for anyone who is planning to launch a membership site or already has one and is looking to optimize it. I have shared some of my lessons learned after spending countless hours and money on building and migrating ShoutUniversity.Note: This is only part 1 of our “Building A Membership Site” series; there are more coming soon.The Hardest Part Of Launching A Membership Site:When you are an expert in your field, then creating content is not a problem.The biggest challenge is laying out the structure and building your membership site.When we planned to launch ShoutUn…

Here’s how RankBrain does (and doesn’t) impact SEO

In the past couple of weeks there has been a reinvigorated fervor surrounding artificial intelligence, with “AIO” (Artificial Intelligence Optimization) rearing its head on agency websites and blogs.HTTPS and mobile first seem to be cooling as topics, so attention is turning to RankBrain.The reality of this however is that artificial intelligence optimization is seemingly a paradoxical notion. If we imagine that Google is a child, when the child goes to school and reads a book, we want the child to learn and understand the information in that book. If the book isn’t “optimized” for the child to learn – structured information, images, engaging, positive user experience etc. – then the child won’t learn or understand the content.I think most SEOs can optimise for rankbrain, they know how to do it for reals, it’s just it’s too simple so they invent something crazy— Gary Illyes ᕕ( ᐛ )ᕗ (@methode) June 27, 2017Optimizing for RankBrain isn’t something new, or complicated. The tweet above fr…

The state of mobile ad blocking: what the internet giants are doing to prevent (or enable) it

There is a tweet circulating right now, by a Twitter user named Ben Chase, that has clearly struck a chord. Though Chase has fewer than 900 followers, his tweet has garnered over 31,000 likes, nearly 16,000 retweets and more than 450 replies at the time of writing. His point that has resonated with so many others? The typical mobile reading experience is cluttered with distractions, from sharing buttons to “read more” links to, yes, ads.I have some thoughts about why news orgs are finding that people won’t read long articles… http://pic.twitter.com/G8Zh6GTA6w— Ben Chase (@bbchase) July 4, 2017 Users are rebelling against publishers’ efforts to keep them engaged and monetized, and their go-to weapons are ad and content blockers. That’s worrisome for publishers, and for the internet giants that have a share of that ad business and those that have publisher content linked to from their platforms.With mobile accounting for a bigger and bigger piece of the digital advertising pie, ad blocki…