Up to 90 percent of users stop using an app just one week after downloading it. This is a particularly bleak reality for app owners who invest a great deal in user acquisition.But there’s a remedy for app desertion, and it requires a more user-centric approach to in-app marketing. That means not just building a beautiful app that’s easy to use, but also continually delivering real-time, contextual engagements, so that users keep coming back.Here are four things you can do in your app today to abandon-proof it:1. Personalized offersNo digital consumer appreciates mass promotions. We’ve become accustomed, both online and on our phones, to seeing information that’s already tailored to the way we browse and use the internet. This is even more true for app users. Segment your audience in such a way that you can target different groups with different offers based on their past purchases or behavior in the app.In this example, a cosmetics app sent out a personalized push notification to attr…
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