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Showing posts from July 15, 2017

WPEngine vs. Kinsta: Which WordPress host is right for you?

When it comes to managed WordPress hosting providers, WPEngine and Kinsta are two well-known names in the industry.I’m fortunate enough to have hosted my sites on both of them. Based on my experience of using both the hosting environments, here I will be sharing a detailed comparison of WPEngine and Kinsta.Kinsta and WPEngine are similar in that they are both managed WordPress hosts (hosting environments specifically designed for WordPress), but they are different in many ways.One thing which I can tell you right now: Both hosts have their pros and cons, and you should pick one based on your requirements. If you need to host a low traffic WordPress site, you should pick WPEngine. However, if you need to host a high traffic site with optimum performance, then pick Kinsta.In the below few paragraphs, I have compared both hosting companies based on various parameters. You should pay close attention in order to make a well-informed decision when deciding between Kinsta and WPEngine.Note: …

Marketing Day: Native ad buying surges, Facebook Marketplace & branded storytelling

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.From Marketing Land:The AMP is a lie
Jul 14, 2017 by Patrick Stox
Accelerated Mobile Pages (AMP) are a hot topic right now, but are they really the answer to your mobile page speed issues? Columnist Patrick Stox weighs in.Report: Native ad buying surges 74%, programmatic slips 12%
Jul 14, 2017 by Greg Sterling
Brand safety concerns are seen as cause of programmatic decline.4 things missing in your app that are costing you users
Jul 14, 2017 by Polly Alluf
How do you stop users from abandoning your app? Columnist Polly Alluf shares four tactics that will help turn things around and keep your users engaged.An update on executive changes on the editorial team
Jul 14, 2017 by Elisabeth Osmeloski
Flagship sites Search Engine Land, Marketing Land and upstart MarTech Today look ahead as personnel shifts present new growth opportunities.The 7 rules of respectful marketing

The AMP is a lie

I thought with the introduction and adoption of responsive design, we wouldn’t be doing any more custom formats for mobile pages — but I guess I was wrong. The web is complicated enough, and we don’t need another code base to maintain, causing more problems for more websites. AMP is fairly lean right now, but as more and more functionality is added and required, AMP will bloat.One thing everyone knows is that AMP is fast — but why?On the page How AMP Works, we see the reasons why AMP is fast:Execute all AMP JavaScript asynchronouslySize all resources staticallyDon’t let extension mechanisms block renderingKeep all third-party JavaScript out of the critical pathAll CSS must be inline and size-boundFont triggering must be efficientMinimize style recalculationsOnly run GPU-accelerated animationsPrioritize resource loadingLoad pages in an instantDo you need AMP?I’d add another important point is that the content is loaded over HTTP/2 when most of the web still is not. Nearly everything in…

Report: Native ad buying surges 74%, programmatic slips 12%

According to a new report from MediaRadar, programmatic advertising in the US dropped substantially in the first quarter of 2017 from a year ago. Conversely, native ad placements have surged during the same time period. And while there isn’t a one-to-one correlation, there is a relationship, according to the company.Source: MediaRadar (July 2017)According to the report, which tracks thousands of advertisers and ad buys across digital and traditional media channels, programmatic declined 12 percent year over year. The report attributes this to brand safety concerns and the black-box nature of programmatic placements.[Read the full article on MarTech Today.]

via Marketing Land