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Showing posts from July 21, 2017
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The impact of intermediaries: How brands can close the gap between themselves and consumers

The very concept of how people buy has fundamentally changed, due to the emergence of digital platforms like search engines, online reviews, social media and e-commerce marketplaces. This new online landscape has led to a rapidly expanding gap between consumers and the brands they shop for.To better understand this widening disconnect, we first need to examine the core of this shift in shopping: a change in the consumer profile. Mobile-conscious digital natives, particularly millennials and Generation Z shoppers, are becoming the trendsetters and tastemakers in our society.Not only has Pew Research reported that millennials have surpassed other generations — even baby boomers — in total numbers, but they also spend about $600 billion a year in the US, according to Accenture. “Gen BuY” authors Kit Yarrow and Jayne O’Donnell say millennial, or Generation Y, shoppers spend 25 percent to 40 percent more than the average consumer and will spend $10 trillion in their lifetimes.Digital platf…

Cloud-computing growth drives Microsoft quarterly earnings beat

Microsoft reported better-than-expected fiscal Q4 earnings and revenues yesterday on the strength of its cloud business. It was a strong affirmation of the choice of Satya Nadella as CEO and his big bet on the cloud.Overall revenues were $24.7 billion, and net income was $7.7 billion (non-GAAP). Earnings per share were $0.98. Revenues grew 9 percent, and earnings were up more than 40 percent.Wall Street analysts had expected earnings of $0.71 and revenues of $24.2 billion. However, the big earnings beat was due in large part to use of losses from a write-down of Microsoft’s Windows Phone business:The tax rates reflect a $1.8 billion impact related to the utilization of prior years’ losses from Microsoft’s phone business that were not deductible in the years incurred. As a result of this tax item, earnings per share for the quarter increased by $0.23.That doesn’t diminish the fact that Microsoft’s cloud business is growing fast and performing well and growing faster than rival Amazon’s…

Here’s what performance advertisers are saying about Quora’s new ad platform

When question-and-answer network Quora announced earlier this year that its ad platform was coming out of beta, some 300 advertisers were already on the platform.We spoke with several of Quora’s current advertisers about what drew them to the ad platform, their experiences with getting started and what kind of results they are seeing so far.What stood out is how consistent the feedback was from both B2B and B2C advertisers across a variety of industries. Here’s what they shared.Quora’s initial attractionOver and over, advertisers told us Quora was an easy bet to make. “We’re always looking for new avenues to reach people and lower CPC sources” than Facebook and Google, said Sid Bharath, VP of growth for custom online course platform Thinkific, by phone.Thinkific, like most others we spoke with, already sees good traffic volume and performance from organic traffic on Quora. “We were excited to join the beta because Quora organic is our highest quality traffic source,” said Patrick Holm…

What do we know so far about Google’s new homepage?

Google has released a new, feed-based mobile homepage in the US, with an international launch due in the next two weeks.This is perhaps the most drastic and significant update of the Google.com homepage (the most visited URL globally) since Google’s launch in 1996.The upgraded, dynamic entry point to the world’s biggest search engine will be available initially on mobile devices via both the Google website and its mobile apps, but will also be rolled out to desktop.Let’s take a look at what’s changing and how, as well as what it might mean for marketers.What’s different about the new homepage?Google’s new homepage allows users to customize a news feed that updates based on their interests, location, and past search behaviors.On the Google.com website (via a mobile device), there are now four icon-based options: Weather, Sports, Entertainment, and Food & Drink.The ‘Weather’ and ‘Food & Drink’ options can be used straight away, as they take the user’s location data to provide ta…

How I Am Satisfied and Happy Earning $0/Month Online After Denying A 30K/Month Offer

Hello Shouters,Let us start with an introduction of myself.Who Am I?I am Sinchan Dey, presently working as a full-time blogger. I got into blogging 3 years ago, but back then, I was a freelancer.This is not me but I’m as happy & content as him! Wanna know why? However, the idea of getting my own blog and making it work for me came from a series of Harsh’s blog posts I read earlier this year.I was writing content on some SEO topics when I stumbled upon ShoutMeLoud. I started reading many of the posts here and really got into it. I remember reading over 20 posts in a single day!What Is My Story Behind The Title?It was exactly that day that I read all those posts that I decided to give this blogging thing a try.And on that same day, out of nowhere, I received a text on LinkedIn. To my surprise, it was a formal text from the HR department of a popular tech blog.To give a little history here… I have been into tech blogging for a long time, and I have been writing articles for many blogs…

11 Free Features Of Paid SEO Tools Every Marketer Should Know About

Today’s market is crowded with dozens of SEO tools for every taste and budget.Experienced marketers and big companies usually prefer paid all-in-one platforms. They are quick and handy. They include a variety of tools to keep and manage all projects in one place. They offer a 24/7 worry-free support system and a detailed help center documentation.Unfortunately, you need to pay for these services, and a lot of times, these plans cost hundreds of dollars.But there’s good news. A lot of paid platforms include free or freemium tools and features. Some of them only require you to create an account, and others are free to use but come with certain restrictions.These professional tools can still be helpful if you’re new to SEO, work with small projects, or simply don’t want to buy any expensive plans.Let’s take a look at some of the best freemium SEO tools.11 Free Features Of Paid SEO Programs1) Screaming FrogScreaming Frog’s SEO Log File Analyzer and SEO Spider are free to download and use.…

Marketing Day: LinkedIn report, Amazon’s new Spark social feed & Facebook Pages

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.From Marketing Land:Eight insider tips for exceptional price extensions
Jul 20, 2017 by Matt Lawson
Price extensions show off your products alongside your ads in a carousel. Columnist and Googler Matt Lawson runs down how to make your price extensions stand out on the results page.LinkedIn report: Sales tech ‘is changing the game for sellers’ (and buyers)
Jul 20, 2017 by Barry Levine
Buyers are now pre-qualifying sellers, as sales tech — including LinkedIn and other social networks — revises how the B2B game is played.25 promotion tactics to ensure people actually see your content
Jul 20, 2017 by Blaise Lucey
So you have high-quality content. That doesn’t mean much if it doesn’t reach an audience. Columnist Blaise Lucey shares 25 ways to get people to take notice of your content.Most marketers unhappy with localization efforts, but fail to invest in necessary reso…

Eight insider tips for exceptional price extensions

Extensions are important — super important, in fact. I’ve written about them before, and I’m sure I’ll write about them again.They make ads better, and people like them. They’re a part of Ad Rank. They get you more clicks. One extension in particular, price extensions, is approaching its one-year birthday. If you offer anything (and I mean anything) that has a price, you should hop aboard the price extensions train.In case you’ve missed any of Ginny Marvin’sexcellentpriceextensionupdates over the past 12 months, here’s a quick rundown:They’re intended to show off prices alongside your products and services.People can scroll through them to see if they like what you have to offer.They serve on Google.com for all devices and all positions.They’re a lot of fun (meaning they’re very clickable).As long as what you’re selling has a price (even if that price is $0.00), you can use them. For example, if you offer a free trial, you can add that as your first item with $0.00 as the price.You ca…