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Showing posts from July 24, 2017

Voice is an important new channel for brands to measure, but not in a silo

Despite all the advancements we’ve seen in computing, the way consumers interact with their devices and the internet has remained somewhat static. The keyboard gave way to touchscreens, but we’ve consistently relied on touch as the primary interface. This is poised to change in a dramatic way, however, as voice technology — one of the natural forms of human communication — begins to play a major role in a consumer’s life.The numbers are encouraging: Since last year, online sales of Amazon’s Echo devices and Google Home have grown 39 percent. At the same time, we’ve seen stats showing that 20 percent of mobile queries were made via voice in 2016, with accuracy now at about 95 percent.As consumer habits change, brands will need to stay ahead of the curve to survive and thrive. If mobile and video are any indication, one thing is for sure: Technology trends that catch on often spread faster than a brand’s ability to effectively address them.Those that deliver the best experiences early o…

It’s a pressure-packed holiday season for retail

The list of retailers plagued by store closures, bankruptcies, buyouts or very serious financial trouble is a who’s-who list of iconic brands that have fallen off their retail pedestals. This year has already proven to be a retail cull, and this holiday season will add more names to that list. It’s make-or-break for many, and the pressure, stress and urgency are palpable.Retailers can anticipate more of the same when it comes to holiday discounting, as well as wild risks from some brands without much to lose. Here’s a closer look at what to expect:It’s Amazon’s market share nowNot too long ago, retail was obsessively focused on how Amazon was eating into everyone else’s market share. Well, Amazon owns it now — the game is reversed. Every major retailer is going to be focused on how it can steal market share from Amazon this year.And Amazon isn’t going to back down from that challenge.Nike’s product rollout on Amazon portends even more major shakeups. Retail apparel is notably one of t…

5 essential aspects of technical SEO you cannot neglect

Eighty-eight percent of B2B marketers now report using content marketing in their promotional strategies, according to the Content Marketing Institute.Developing content and using SEO to drive rankings and traffic has become a fundamental part of digital strategies, not just for the thought leaders of the industry, but it has become standard across the spectrum.Thanks in large part to this massive development of online content, there are now more than one billion websites available online.This tremendous growth has resulted in an increasingly competitive online market, where brands can no longer find success through guesswork and intuition. Instead, they must rely on more sophisticated strategies and means of enticing new customers.The art of SEO lies in helping customers find your relevant, helpful content when it would benefit them and then creating a pleasant experience for them while they visit your website. Hence, it is vital that marketers do not neglect their technical SEO.Site…

How To Generate A Disavow File Using Ahrefs SEO Suite

Negative SEO is a real thing.Many marketers are trying to manipulate the system by sending spam backlinks to their competitor’s website.To handle such spam links coming to your site, you have multiple options. The two most popular (which both go hand in hand) are:Generating a disavow file for bad links and submitting it to Google.Building more high-quality links to your website.Generating a Google disavow file will ensure that Google nullifies the effect of links coming from spammy websites to your site.You can use tools like Ahrefs, SEMrush, and others to generate a disavow link file.In this tutorial, I will show you how to do this using the Ahrefs SEO tool.How To Use Ahrefs For Generating Disavow File & Link DetoxingNote: You should use this method with caution and only when you understand completely what you are doing. If by mistake you end up disavowing important backlinks, it might affect your ranking. Another thing you need to keep in mind is that most spammers drip feed suc…

YouTube to sunset Video Editor & Photo slideshows on September 20

According to a post in the YouTube help forum, creators will no longer have access to the site’s Video Editor or Photo slideshows as of September 20, 2017.YouTube says it is closing the features as a result of limited usage.“We’re retiring them to focus our efforts on building new tools and improving on other existing features,” writes the forum community manager who penned the post.While the Video Editor feature will cease to exist after September 20, YouTube says videos already published using the tool will not be affected. Creators can perform editing tasks (like trimming, blurring and filters) using the Enhancements feature within the Video Manager.YouTube says creators should download any of their videos from YouTube to retrieve original files should they want to remix into a new video.

via Marketing Land