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Showing posts from July 28, 2017

Protecting your brand’s ads on Facebook — because there IS such a thing as bad publicity

Caring about how you’re perceived by others is not a new concept. Even cavemen probably had moments of insecurity, pondering whether everyone thought their new animal skins looked good. And as long as brands have been around, there’s been a whole industry built around portraying the right manicured image to the world.But the last year has seen the topic of brand safety pushed firmly to the front of everyone’s minds, in the digital space in particular (or in every space, if you’re Pepsi). In February, The Times published a damning article claiming that Google was funding terrorism by allowing YouTube ads to appear alongside extremist video content. Soon after, brands noticed their ads appearing on radical news sites via the Facebook Audience Network. Budgets were pulled; outrage was aired.In this article, we’ll look more closely at the mechanisms which allow these reputation-damaging mistakes to take place on Facebook, and what advertisers and agencies can be doing to avoid them.What a…

The best ways to use social media for marketing your medical practice

With nearly 2 billion active monthly users, it’s safe to say that Facebook should be a part of your business and marketing strategy. If you’re in the medical industry, it’s even more of a necessity.By using Facebook to interact with patients, physicians can highlight procedures and products — and, most importantly, they can build trust with their current and potential patients. While likes and reactions are great, the goal is to create posts that engage and inform. That way, you can more easily spread your brand, authority, and expertise to patients that are trying to find it.Getting your posts shared is easier said than done, right? To help break down just how to craft updates that will keep your patients engaged, here are some helpful practices to integrate into your social media business plan.Develop a consistent voiceThe first step in planning your social media strategy is to make sure you stay consistent with your voice. Having a list of prepared responses ready for commonly aske…

Adobe updates Target with Sensei-powered enhancements

From Adobe’s blog post on the new Target enhancements Adobe is out this week with some enhancements to its Target A/B testing tool, all of which it says are made possible by its Sensei cloud-wide layer of artificial intelligence.The tech giant released its One-Click Personalization last November in beta, which enables algorithmic page-level testing, and now it’s out in general release with some new features. These include something called Backup Policy, where no variation will perform worse than the control version you set up.A beta update of recommendations in Target now utilizes an algorithm that Adobe said “was inspired by” natural language processing, although it doesn’t directly use NLP.The new algo looks at all the interactions a user has had with the brand as intent signals, including choices, clicks, and views on all platforms, in order to make a recommendation.[Read the full article on MarTech Today.]

via Marketing Land

Customer data platform Segment adds Looker Source to define audiences from multiple tools

A visualization of a nervous system. Segment, the San Francisco-based customer data platform, is out with a new collaboration that positions it as a kind of virtual marketing automation platform.Originally, Segment’s purpose in life was to act as a kind of data switchboard. Businesses can pipe data in and out of their various marketing and operational tools via Segment, instead of setting up separate APIs and other interfaces between each one.This week, Segment and business intelligence provider Looker have announced a new product called Looker Source. It allows a brand to employ user behavior in various tools that connect to the Segment ecosystem, in order to drive actions in the other tools.Segment CEO and co-founder Peter Reinhardt told me that Looker Source can currently ingest data from about 30 of the 200 or so tools in the ecosystem. The data is then used to create a target group that can be sent to any Segment-connected tool for action. He said his company is developing the int…

Twitter is testing a subscription-style ad program that costs $99 a month

With its ad revenue in decline, Twitter needs to explore ways to boost its business. And it really is.Twitter is testing a subscription-style ad program that would have businesses pay $99 a month for their accounts and some of their tweets to be automatically promoted on the social network.A Twitter spokesperson confirmed the test on Friday, which was earlier spotted by Twitter user @davidiwanow.Interesting @Twitter ads are running a new private beta program— David Iwanow (@davidiwanow) July 28, 2017The invite-only Twitter Subscription Ads Beta Program appears to be aimed at smaller advertisers that use Twitter’s self-serve ad-buying tools but may be interested in handing over the reins to Twitter in order to focus on managing the rest of their businesses. It could also appeal to individuals looking to grow their Twitter followings.“Instead of creating and optimizing separate Twitter Ads campaigns yourself, this program will do …

What does visual search mean for ecommerce in 2017?

Since the early 2010s, visual search has been offering users a novel alternative to keyword-based search results.But with the sophistication of visual search tools increasing, and tech giants like Google and Microsoft investing heavily in the space, what commercial opportunities does it offer brands today?Visual search 101There are two types of visual search. The first compares metadata keywords for similarities (such as when searching an image database like Shutterstock).The second is known as ‘content-based image retrieval’. This takes the colour, shape and texture of the image and compares it to a database, displaying entries according to similarity.From a user perspective, this massively simplifies the process of finding products they like the look of. Instead of trying to find the words to describe the object, users can simply take a photo and see relevant results.Visual search engines: A (very) brief historyThe first product to really make use of this technology was ‘Google Gogg…

The Easiest Way to Extract Email Addresses from your Gmail Account

Introducing Gmail Address Extractor, a web app that parses email messages in your Gmail mailbox, finds all the email addresses in them and stores the list in a Google Sheet. You can export the sheet as a CSV file and import into Google Contacts, Outlook address book, MailChimp, or any other mailing list software.The online extractor app can find email addresses that are contained in the message body, the email signature, the subject line and the FROM, TO, CC, BCC & Reply-To fields of the email message. The app cannot, however, extract emails from file attachments.Getting started is easy and requires no software installation. Just go to and sign-in with your Gmail or Google Inbox account. You can also sign with your G Suite (Google Apps) account.The app can pull email addresses from any label in your Gmail account or you can specify advanced search criteria and email addresses would only be extracted from the matching email threads. For instance, you could set the …

6 Best Feminine WordPress Themes for Women 2017

Are you looking for beautiful feminine WordPress themes! What are Feminine WordPress Themes? Everything you need for a beautiful theme, Feminine WordPress theme is a complete feminine theme that is suitable for a wide range of niches that includes – fashion, lifestyle, food, travel, beauty, mommy blogger. Women business owners, creatives, and female bloggers make up a huge part of the blogosphere today, “This theme is for Women” Yes! Feminine is female orientated WordPress themes. Where Is The Best Feminine WordPress Themes? Anyway, on with the show… Here is my top 6 Feminine WordPress Themes, Every Women’s Fashion Blogger Should Use! 60%
$4.99 Coupon HostGator Up to 60% OFF + $4.99  SEOOFBLOG2017 Get 60% OFF Select Domains + Domains for $4.99/mo! Expires on: 2017-10-01 (1) The Essence – A Responsive WordPress Blog ThemeThe Essence is a responsive WordPress theme, packed with useful features such as – featured slider, Instagram photos, MeridianStyler, multiple homepage layouts and more.  Th…

5 Disruptions Reshaping Modern Marketing

Marketing certainly isn’t what it used to be. Digital is now part of nearly every marketing channel, and technologies like virtual reality, artificial intelligence and the Internet of Things are being touted as the next best thing for delivering the ideal customer experience. As if this isn’t enough, there are more than 4,000 martech companies, each offering a solution to at least one of your current marketing challenges.How do you navigate this brave new world? Find out in this eBook, “5 Disruptions Reshaping Modern Marketing,” by Scott Brinker. Brinker explores how these major disruptions are impacting the marketing profession, and how organizations are successfully responding. Find out how your organization and navigate the massive changes that are happening now – as marketing, technology and management converge.Download now!

via Marketing Land

Marketing Day: SnapChat ads, SEO projects & Evidon

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

$4.99 Coupon HostGator Up to 60% OFF + $4.99  SEOOFBLOG2017 Get 60% OFF Select Domains + Domains for $4.99/mo! Expires on: 2017-10-01 From Marketing Land:How to test (and perfect) nearly everything in PPC
Jul 27, 2017 by Andreas ReiffenColumnist Andreas Reiffen adapts his talk from SMX London 2017 into a handy “how-to” for search marketers looking to improve ad performance through testing.
3 reasons SEO belongs at the beginning of a project, not the end
Jul 27, 2017 by Nate DameSearch engine optimization (SEO) can sometimes be treated as an afterthought, but columnist Nate Dame outlines how keyword research can be instrumental in planning and developing an effective content calendar.
Urge to splurge on predictive? Before you risk buyers’ remorse, apply pragmatic thinking to drive real value, now
Jul 27, 2017 by John SteinertBefore you get caught up in the shiny new thi…