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Showing posts from July 29, 2017

How to Search Google Drive Like a Pro!

You have lots of files in your Google Drive and it can take some effort to find that elusive file you’ve been looking for. For instance, how do you quickly find the sales presentation that James shared with you last week? Or how do you locate a specific resume among the hundreds of other PDF files in your Google Drive folders?Like Gmail and Twitter, Google Drive supports a plethora of advanced search operators that will help you quickly find the exact file you’ve been looking for. You can use search operators on the Google Drive website and the Drive mobile apps. Chrome users can type in the search bar, press tab and enter the search query.How Search Works in Google DriveGoogle Drive, by default, will return files where the search query matches the file’s title, the content or the file’s description. It can also identify objects inside photos so a search for “birthday” may retrieve images of cakes in your Drive.Drive will also perform a OCR and search for text inside …

Martech and ad tech: Challenges and opportunities

The industry is abuzz with discussion about the unification of ad tech data with data from other marketing technologies.For some, a potential merger means finding ways to use data from martech to power ad tech. Others see massive differences between the two types of technologies and predict synergy by way of hybrid solutions that combine elements of each within a single piece of software.Private equity and venture capitalist database Pitchbook is now tracking solutions like this as a standalone industry segment, one in which US VCs invested $290 million last year.[Editor’s note: On MarTech Today, we see ad tech as a subset of martech, as advertising is a part of a brand’s overall marketing activities. For the purposes of this column, the author’s references to “martech” should be understood to refer to non-ad tech martech.]In this column, we’ll have a look at the relationship between martech and ad tech and look at some of the synergies between the two, identifying the greatest opport…

Marketing Day: Twitter subscription ads, Adobe Target update & Segment tools

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.From Marketing Land:LEGO logic rocks marketing automation
Jul 28, 2017 by Mary Wallace Overwhelmed by the big picture when tackling marketing automation? Contributor Mary Wallace explains how a popular toy has inspired a useful way of thinking about and deploying campaigns.How to tell whether a site is adaptive or responsive
Jul 28, 2017 by Bryson Meunier Sometimes, it can be tricky to determine which mobile configuration a site is using. Thankfully, columnist Bryson Meunier shares several methods for discerning responsive and adaptive sites.Protecting your brand’s ads on Facebook — because there IS such a thing as bad publicity
Jul 28, 2017 by Laura Collins Concerned about where your Facebook ads are appearing? Columnist Laura Collins discusses the issues surrounding brand safety on Facebook, along with some tips for organizations looking to protect themselves.Th…

LEGO logic rocks marketing automation

I love watching my son master a LEGO set. Logic is the key ingredient in putting a set together, especially the super complex models that require many hours to assemble.The LEGO company is smart. For the complex sets, the company breaks the whole into units, which are packaged to be built separately. The assembled sections are then added together to create the overall object.The unit approach makes it much less overwhelming, while also making it easier to find the right pieces. It also helps kids realize success as each section is completed.An added bonus is that the sections become a pathway to producing something different and creative. Many times my son has reused those units by putting together modules from a variety of sets to create something different and original, thereby expanding his enjoyment of the toy.Marketing automation has a lot in common with building LEGOs. Complex marketing automation campaigns designed and built unit by unit are easier and more effective than an en…

How to tell whether a site is adaptive or responsive

As most SEOs are aware by now, there are three main techniques for serving mobile website content: responsive design, adaptive design (also called dynamic serving), and separate mobile URLs.While it’s easy to identify separate mobile URLs just by looking at your browser’s address bar, telling responsive and adaptive sites apart can take a little more digging around.In my mobile workshops with Shari Thurow at SMX West and SMX Advanced earlier this year, many of the participants were confused as to how to tell responsive and adaptive mobile configurations apart. So, I went through the exercise that I’m going to describe today. Hopefully, it will help some of you make the distinction.If you’re not sure if the site you’re looking at is responsive or adaptive, ask yourself these questions.[Read the full article on Search Engine Land.]

via Marketing Land