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Showing posts from July 30, 2017
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Report: Customer satisfaction with search drops, in social Google+ beats Facebook

Earlier this week the American Customer Satisfaction Index (ACSI) released its “e-business” report. The category includes search, social media and news and information sites. Social media held steady, while the search and online news sectors declined vs. last year.In the aggregate “search engines” dropped in customer satisfaction by 1.3 points. Microsoft properties (MSN, Bing) suffered the largest declines vs. 2016 of 4 and 3 points respectively. Google was off two points compared to last year.The best score Google has received, since measurement began in 2002, is 86 (out of 100). The first year ACSI measured Google satisfaction it received a score of 80.Social media as a category was stable; however there was movement among the individual players. Surprisingly, Google+ captured the highest satisfaction level of the group, with 81 points. The report attributes this to its redesign and the addition of new features.Pinterest gained two points to capture the second highest score (78). Tw…

How To Embed YouTube Videos In WordPress (It’s easier than you think)

Do you know that the number of people who consume video content has increased significantly in the past 2 years? This is largely due to increased smartphone usage and improved internet speeds.However, even though it’s easier than ever to embed videos from sites like YouTube and Vimeo, many newbie bloggers are not aware of how to do it.In this tutorial, I will show you how to embed YouTube videos in your WordPress articles.But before we get into that, let’s understand why you should embed videos into your blog posts.Blog posts with videos will:Give readers a better understanding of the topic.Allow readers to spend more time on your site.Make your articles more multimedia rich (and more optimized for SEO).And if it’s your own YouTube video, you will:Get more views, shares, and subscribers.Earn more money with AdSense for YouTube.There are many more advantages, but knowing about these is a good place to start. Whenever I work with a new author or am consulting a company on WordPress, one…