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Showing posts from July 31, 2017
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How local businesses can turn the threat of on-demand deliveries to their own advantage

As a digital marketer, you have to stay on your toes. It sometimes feels like new market disruptions have become an annual rite of passage. What were once generational, seismic changes are now just the normal order of business.The latest development in a long line of digital commerce revolutions is the emergence of on-demand delivery. Like any disruptive change, on-demand apps have created a lot of anxiety for brands and their local stores. Is this technology a threat to localized businesses, or an opportunity to improve brand engagement and drive customer loyalty?Amazon leads another digital revolutionYou have Amazon to thank for the current fervor whipping up around on-demand delivery. While Uber Eats, Instacart and Soothe, among others, laid the foundation for this change, Amazon will likely be the company to catapult on-demand local services into the wider consumer consciousness. The e-commerce giant’s recently announced plan to acquire supermarket chain Whole Foods signals a radi…

Best Practices for Building an On-Demand Content Strategy

On August 17th, join us as Mark Bornstein, VP of Content Marketing at ON24, highlights the best practices for building an on-demand content strategy. He’ll explain how to build your on-demand content network, and increase the reach of your content to generate more leads and expand your sales pipeline. Attend this webinar and learn:how to make your content more “findable”.why you need to re-think “gated” content.keys to building an inbound content network.Register today for “Best Practices for Building an On-Demand Content Strategy,” produced by Digital Marketing Depot and sponsored by ON24.

via Marketing Land

How to optimize for user intent in search

User intent. Also known as searcher intent, it is a theory that unashamedly stands up to the more primitive pre-Penguin and Panda tactics of optimizing purely for keywords.User intent and optimizing for it has come into being via a combination of three key factors:Latent Semantic Indexing, Hummingbird, Rankbrain. All have fantastic and mysterious sounding names but all underpinned by the fact that Google’s algorithm is not exactly made up of high school algebra. Google is clever, real clever. The algorithm understands more than just the specific keywords that a user types into the search bar.As a result of the aforementioned ability, people trust Google. They may not trust them as a business that will pay their fair share of tax but they trust the search engine to understand their query and as such will ask more complex questions rather than utilising pure keywords. To ‘Google’ is a verb in the Oxford English Dictionary!The internet and Google (among other search engines) have made un…

How to Search Videos within a YouTube Channel on your Mobile Phone

YouTube, the second largest search engine after Google, offers extremely powerful search commands but there’s one important search functionality that YouTube is yet to include in its mobile app for both Android & iPhone.You cannot search for videos within a specific YouTube channel while using YouTube on a mobile phone or tablet. For instance, if you would like to search for Tesla videos that were uploaded on the MKBHD channel, you simply can’t do that from your mobile phone.This search-within-channel feature has been available for long on YouTube’s desktop website – see screenshot – but none of the YouTube apps have it yet. This is surprising considering the fact that more than half of video views on YouTube now come from mobile devices.That’s where our mini YouTube search engine can help. Sign-in with your YouTube account, enter a search query, select any YouTube channel that you are subscribed to and it will show a list of all matching videos within the selected channel.The app…

How to use the power of social media to better market your online store

When you own, run, or look after the marketing for an online store, there are plenty of strategies you can implement to generate interest, build a brand, increase conversions, boost referrals and encourage repeat business.In this day and age, though, when billions of people have at least some kind of online social media presence and use networking sites to research products and make buying decisions, it is imperative that your marketing efforts have a significant focus in the social space, too. Read on for some ways you should be using the power of social media to better market your e-commerce store today.Use social data analytics tools to target your marketing efforts more effectivelyWhen it comes to using social networking tools to build your e-commerce business, your best resources will be social data analytics programs. More sophisticated than ever, these tools will collect and analyze the data from the social media sites you use to help you ensure you’re targeting the right custo…

Are neural networks the next marketing creatives?

If you take comfort in knowing that we’re a long way away from the day when computer systems recognize a beautiful photo, you might want to sit down.A team from the Warwick Business School at the University of Warwick in England have trained a neural network to recognize beautiful landscapes. Researcher Chanuki Seresinhe told me this is the first time for such an accomplishment, which formed the basis for their academic paper, published by The Royal Society Open Science.This means that machine learning trained computer systems might — someday soon — help marketers and advertisers pick shots for ads, brochures or presentations. Already, IBM’s Watson has begun down that road, such as his recent job picking shots for a horror movie trailer.The research team utilized a site called Scenic or Not, which asked 1.5 million visitors to rate about 200,000 landscape photos of UK scenes on a scale of 1 to 10, with 1 representing the ugly side and 10 the beautiful. The team then trained an MIT-bas…

Yoast SEO Premium: How to Upgrade from Free Version to Pro

Yoast SEO is the best free SEO WordPress plugin out there.But they also have a paid version which has added features like:Redirect managerMultiple focus keywordsSocial previewInternal linkingFor redirects, I used a free redirection plugin.I usually don’t use the focus keyword option.I don’t typically need to see the full social preview.And for internal linking, I used the SEO Smart Links plugin, but I thought the plugin was getting old and needed to be replaced with something better.The Yoast internal linking feature available on the premium version shows posts that can be interlinked directly in the post editor section. This was enough reason for me to start using the pro version of Yoast.It’s not necessary for you to upgrade to Yoast SEO Premium. However, since I blog for a living and it’s always a good idea to lower down the number of plugins, I finally decided to upgrade to Yoast SEO Premium.In this tutorial, I will show you how to upgrade from the Yoast free version to Yoast Prem…