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Showing posts from August 3, 2017
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16 common on-site SEO mistakes you might be making right now

SEO is more than inbound marketing. There’s massive overlap, but there’s a technical side to SEO that sometimes gets neglected, especially by casual followers of the industry.As somebody who spends a great deal of time looking at sites searching for opportunities to optimize, I notice patterns that creep up often: technical mistakes that show up again and again.Let’s go over these mistakes. If my experience is anything to go by, odds are high you’re making at least one of them.1. Nofollowing your own URLsThere comes a time in every SEO’s life when they need to keep a page hidden from the search results — to prevent duplicate content issues, to hide member areas, to keep thin content pages out of the index, to hide archives and internal search result pages, during an A/B test and so on. This is perfectly innocent, perfectly noble and perfectly necessary. However…… do not use the “nofollow” tag to accomplish this!The “nofollow” tag doesn’t prevent pages from being indexed by the search …

How to bridge the gap between brand and direct response marketing

In traditional marketing organizations, brand and direct response (DR) efforts occupy two very distinct and discrete positions. Brand tends to focus on long-term impact intent, and DR focuses on short-term. Brand is top of funnel, and DR is bottom of funnel. The two categories are different sides of the same coin, with the same end goal, but enjoy few day-to-day commonalities.The metrics used to measure these initiatives reflect this disparity. Brand marketers focus on sentiment, engagement, interaction, equity and other slightly “fuzzy” KPIs, while direct response marketers look at transactional metrics and behavioral response: This $1.00 returned $1.50, based on this consumer action.When these silos formed, the distinction made sense. It is admittedly challenging, even with today’s plethora of data and technology (let alone what we had 10 years ago), to bridge the gap between brand and DR. Intuitively and organizationally, from the people to the numbers, the rift is wide. But here’s…

The CMO audit series, Part 4: The convergence of UX and performance marketing

When I started working in the performance marketing industry, I always admired the great creatives in the world. I loved the science of performance marketing but always felt as though something was missing in our space. Well, the time for great user experience to be owned by creative agencies is over.In the old days (2008), creative in the performance marketing world was about banner ads, paid search ad copy, and creating a landing page that converted. It was black and white, cut and dried. Our minds were so focused on catching someone at the very moment their intent was to buy that it was just about conversion. It was math, not art.Over the years, the digital world has shifted; consumer behavior today is nothing like it was back in the early to mid-2000s. Video, new social platforms, rich media experiences, and now virtual and augmented reality have created a shift in behavior that requires brands and the agencies that represent them to evolve.Consumers’ expectations have changed: Th…

Google’s constantly evolving search experience – and how it changes the game for local SEO

The importance of local SEO cannot be understated when you consider the dominance of mobile as a device and the sky-high user expectations of being shown the most relevant results.Google clearly recognizes this, and is continually investing in improving their search experience.There are algorithm updates like Possum (rolled out in September 2016) that are focused on improving the quality and relevancy of search results for queries that contain local intent. But it’s not just changes to the 3-pack and Local Finder (i.e. Google Maps results) – Google has been striding out into local search, taking some interesting steps to hook people into its ecosystem and capture more data points.For example, the search giant has begun moving into sectors such as recruitment, with the launch of Jobs by Google, as well as the beauty sector by allowing users to book spas and beauty salon appointments direct via local listings.And then you also need to consider the role of personal assistants, or chatbot…

Resolve the Problem of Weak Singnals with Network Signal Boosters

According to recent research, it has been found out that almost every person faces the problem of drop calls once in a while. And as the use of mobile phones is growing this problem is becoming worse. To tackle this problem, most of the people have zoned a corner of their house where they make calls, obviously, they are receiving better signals there.But, roaming around the house with your phone in order to find a place with good signals is not a permanent solution. So, you need to find an alternative and ultimate answer.To counter this problem, FCC has officially approved the use of cell signal boosters to provide good signals. It has been reported that South Africa is also among one of the countries with rising problem of weak signals. The only solution to this problem is adding a signal booster to your working place.There are many South African companies of cell signal booster that can provide you with the right booster to meet your need.Causes of Weak SignalsIf you are blaming you…

Marketing Day: Advanced page-level keyword research, Facebook news & top video creators

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.From Marketing Land:Buyer’s Guide: Marketing Automation Matrix
Aug 2, 2017 by Digital Marketing Depot
The marketing automation marketplace is experiencing exponential growth and it’s not expected to slow anytime soon. Because the industry is nebulous in nature, vendor choices can vary drastically – with some systems focused exclusively on sales funnel automation and others focused heavily on search engine optimization.How to do advanced page-level keyword research
Aug 2, 2017 by Andrew Dennis
Wondering where your best SEO opportunities lie? Columnist Andrew Dennis outlines his process for discovering content ideas based on keyword research and competitor analysis.3 ways to use search query data from Google Search Console
Aug 2, 2017 by Dianna Huff
New to Google Search Console? Columnist Dianna Huff provides a handy guide for gleaning actionable insights from the S…

Buyer’s Guide: Marketing Automation Matrix

The marketing automation marketplace is experiencing exponential growth and it’s not expected to slow anytime soon. Because the industry is nebulous in nature, vendor choices can vary drastically – with some systems focused exclusively on sales funnel automation and others focused heavily on search engine optimization. As you traverse this landscape, keep in mind some of the key features and functionality that make up successful, ROI-centered marketing automation strategies.This guide from Bridgeline looks beyond the selection process and examines a vendor’s total ability to deliver on the promise of the engagement, by rating Features, Ease-of-Use, Services, and Value.Visit Digital Marketing Depot to download “Buyer’s Guide: Marketing Automation Matrix.”

via Marketing Land

How to do advanced page-level keyword research

Successful websites are built on popular, useful pages that attract and delight new visitors. These pages capture valuable traffic by serving a specific purpose or need.However, these pages don’t happen by accident. Building useful pages requires research and strategic planning. You should be thinking about links and search opportunities during the ideation phase, before you start writing and designing new pages.Page-level research should include:analyzing search volume for potential target terms.identifying SERPs with bad or weak results.examining ranking pages.scrutinizing competitor content and strategies.I’m going to walk through this process of page-level keyword research, using a real site as an example. Follow along and learn how you can leverage this process for your own SEO strategy.Identify opportunities for improvementThe first step in page ideation should be identifying potential opportunities.My wife and I recently welcomed our first child — a beautiful baby boy named Lia…

3 ways to use search query data from Google Search Console

In my last column, I covered how you can use Google’s Search Console to learn about the health of your website.Search Console has another helpful report, called Search Analytics, which gives you an overview of how your website is performing in Google’s organic (non-paid) search results — namely, it shows some of the search queries people used to click through to your website.In this column, I’ll explain how to read the report. I’ll also share a few simple strategies on how small business owners can use it to improve a website’s non-paid Google search results and website marketing in general.How to read the Search Analytics reportTo access the report, log into Search Console, and then click “Search Traffic” in the left-hand navigation. Search Analytics is the first report listed within this menu option. If you’re not able to access Search Console, it may be because you have to verify your website first.The Search Analytics report enables you to see search data from various perspectives…

The impact of GDPR on marketing technology and cybersecurity

Failure to be a good steward of consumer data by letting it fall into the wrong hands will soon result in severe penalties in the European Union. In the event of a data breach, companies will have to pay the equivalent of 20 million euros or 4 percent of annual revenues, whichever is larger. Ouch!Beginning on May 25, 2018, the General Data Protection Regulation (GDPR) will place responsibility for honoring those rights in the hands of those who gather and process customer data. It applies to any company or organization that captures, shares or holds personally identifiable information of EU citizens in the course of business.The GDPR is new legislation from the European Union that gives consumers more control over their personal information, including “the right to the protection of personal data” and “the right to be forgotten.”The early days of advertisingIn the early days of advertising, agencies and their clients didn’t have to worry much about “data.” What they thought of as data…

Beware the Ides of Martech: 6 adages to heed as you begin using martech in earnest

Late last year, Gartner published a report that predicted that CMOs would spend more on technology than CTOs or IT directors this year.Seismic reverberations resonated around the business community. Had we reached a tipping point? A transfer of power from the tech team to the marketing team?Additionally, some CMOs wondered if they were missing out if they weren’t yet spending more than techie colleagues. Just as the soothsayer warned Julius Caesar of his impending death, should the CMO –- yet to embrace the full advantages of martech –- fear for their life (or at least their longevity in their current position)? Should we beware the Ides of Martech?This idea came to mind when I was discussing upcoming marketing programs with the CMO of a global snacks firm recently. He was telling me how he was using sports associations to drive trial and loyalty regionally.I asked him how he stored and managed customer data, and he said, “Oh, we’re a bit late onto all that.” Upon reflection, we agree…