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Showing posts from August 5, 2017

Marketing Day: Designing mobile-first content, SEO for SaaS & Facebook’s video chat

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.From Marketing Land:Designing content for the mobile-first index
Aug 4, 2017 by Patrick Stox
Your mobile pages will soon become the default versions used in Google search rankings. How can you make sure they provide good content that’s easy to read on a smaller screen? Columnist Patrick Stox has some ideas.Top 6 tips for SEO for SaaS
Aug 4, 2017 by Janet Driscoll Miller
Do you handle SEO for a software as a service (SaaS) company? Columnist Janet Driscoll Miller discusses how to address some of the unique challenges of this space with six helpful tips.TAG awards 9 adtech companies with “Certified Against Malware” seal
Aug 4, 2017 by Ginny Marvin
The first set of certified companies have implemented the Trustworthy Accountability Group’s anti-malware guidelines.Will autonomous vehicles provide the next screens for publishers and advertisers?
Aug 4, 2017 by Barry Le…

Designing content for the mobile-first index

Face it: You’re not a literary author, and people aren’t hanging on to every word you write. Don’t get me wrong, it’s great to have comprehensive information on a web page, but users also don’t want to scroll forever — especially on mobile.Content on mobile needs to make it easier for users to get to the main points without cutting out the content, as users might want to dig into the details more at times. More than ever, the structure of your content is important, and your content needs to be navigable, skimmable and digestible.Table of contentsA table of contents is a great way to show how you have organized your content, and combined with HTML bookmarks, it allows users to quickly jump to sections of a page that may interest them. For instance, my table of contents for this article would be:Table of contents
HTML headings
Expandable content
Summary, highlights, TL;DR
Bullet points or lists
Bold or italic text
Highlight important points
What about desktop?One of my favorite impl…

Top 6 tips for SEO for SaaS

As with many industries, Software-as-a-Service (SaaS) businesses face unique tSEO challenges and opportunities. Before I started Marketing Mojo, I spent many years as an SEO in the technology industry. The last position I had before starting my agency was working for an online survey company, WebSurveyor, that was a competitor to Survey Monkey.Based on this experience and what I’ve seen since, I want to share six of my top search engine optimization tips for SaaS companies.1. Lead generation or SEO?One of the bigger questions that SaaS companies (as well as many B2B companies) face when approaching content optimization is the question of gating content for lead generation or leaving it open for SEO benefits.If you choose to gate content for lead generation, you’ll likely want to block search engines from indexing that content directly. Otherwise, you risk visitors finding your content via Google or Bing and bypassing the lead generation form altogether, which may hinder your lead gene…