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Showing posts from August 12, 2017
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Marketing Day: Content marketing strategies, B2B campaigns & D&B CMO Rishi Dave

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.From Marketing Land:Natural language processing 101
Aug 11, 2017 by Justin Freid
As natural language processing transforms our ability to interact with machines, contributor Justin Freid takes a look at how it’s being used and what marketers can expect to see in the future. What are the risks for businesses that are getting fake reviews on Google?
Aug 11, 2017 by Joy Hawkins
Creating fake reviews might seem like a great way to boost your business’s local profile, but columnist Joy Hawkins warns that the consequences far outweigh the benefits. After all, you’re not just violating Google’s guidelines — you’re breaking the law. As Tile makes a long-term B2B play, its CMO says he’s right where he loves to be
Aug 11, 2017 by Amy Gesenhues
Get to Know: Tile CMO Simon Fleming-Wood Personable is profitable: A case to rethink your content marketing strategy
Aug 11, 2017 by…

Natural language processing 101

With buzzwords like AI and machine learning being thrown around more than a football at training camp, it’s important for marketers to understand the ins and outs of how the various components that make up these technology advances work.Advancements in natural language processing (NLP) were one of the major steps forward that allowed AI to become mainstream. According to everyone’s favorite resource, Wikipedia, NLP is “a field of computer science, artificial intelligence and computational logistics concerned with the interactions between computers and human languages.”In layman’s terms, NLP allows computers to understand what we are telling them.As computers have become more powerful — increasing their ability to make mass amounts of computations analyzing inputs and learning how we “speak” to them — their ability to understand us has significantly improved. This is due to businesses seeing NLP, and ultimately, AI, as a business opportunity. Companies such as IBM have invested signifi…

5 Content Marketing Hacks For Attracting More Website Visitors (Plus Clients)

Every website owner probably wants more traffic coming into their site. I shouldn’t have to repeat the cliché that “traffic is the lifeblood of any blog”… I’m sure you already know that.This is because you won’t get more clients without more traffic. It’s only when you’re able to bring people to your website that you will have the chance to convert them into customers.In other words…More traffic = More customers = More moneyDoes that make sense?That said, if more website traffic has been your problem all this time, I want you to bring your seat closer as I’m about to unveil to you some great ideas you can use to attract more traffic to your website.I want you to understand that there are many ways you can drive traffic to your site, but today, we’re going to talk about five ways you can hack content marketing to increase traffic.5 Content Marketing Hacks for Attracting More Website Visitors1. Come Up With Viral Content IdeasFirst of all, you have to understand why certain content goes…

What are the risks for businesses that are getting fake reviews on Google?

Recently, someone emailed me some information about a private Facebook group run by an SEO company in Austin, Texas, that is encouraging businesses to “swap reviews” on Google. In the post, the SEO company owner said:“It’s that time again – Let’s swap Google reviews!  I have a REAL level 5 Local Guides account with reviews across the country.  I am only interested in swapping from REAL accounts, preferably those that are signed up for Google’s Local Guides program. If you’re interested >> COMMENT BELOW.”In the group, people are commenting with their profiles and indicating that they’re a Level 5-7 on the Google Local Guides program. This group was reported to Google weeks ago, but as of this writing, the profiles are all active.Although what these people are doing is against Google’s guidelines, Google has yet to take action on tons of the massive networks I’ve sent in — and I anticipate it will take some time before they start cracking down on these users leaving fake reviews. …

As Tile makes a long-term B2B play, its CMO says he’s right where he loves to be

In November of last year, Simon Fleming-Wood was named CMO of Tile, the company behind RFID hardware devices designed to help users keep track of things like lost keys or phones. In his role, the CMO oversees all marketing and communications efforts for the brand, including brand strategy, growth marketing, advertising and PR.“It’s an exciting time to be in the role as the company is really expanding their retail footprint, introducing new products, making a long-term B2B play and really owning their category,” says Fleming-Wood. “That’s right where I love to be.”Currently, Fleming-Wood’s team is focused on a brand strategy campaign that will launch during the holiday season.“Tile has roughly 90 percent share of a category they created, but it’s still a category with low awareness overall, so there’s a real opportunity to build a meaningful brand here.”Tile is also planning promotions around its Smart Location Platform. Launched last year, the new platform makes it possible for compan…