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Showing posts from August 16, 2017
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Accelerated Mobile Pages (AMP): IS faster better?

Google has doubled down on Accelerated Mobile Pages (AMP), its open source initiative designed to improve web page speed and performance for mobile users. More than 2 billion AMP pages have been published from over 900,000 domains, and many online publishers report significant gains in both traffic and conversions as a result of AMP adoption. But how easy is AMP to implement? And what are the bottom-line gains or losses that can result for brands?Join Third Door Media moderators Michelle Robbins, Editor-in-Chief and SVP, Content, and Ginny Marvin, Associate Editor, for a lively Q&A round table with our panel of SEO and SEM experts. You’ll hear case studies from a large publisher, an e-commerce site and a technical SEO, and you’ll learn exclusive results from a Search Engine Land’s forthcoming AMP survey.Register today for “Accelerated Mobile Pages (AMP): IS faster better?” produced by Digital Marketing Depot and sponsored by SMX.

via Marketing Land

TeacherLists.com partners with online retailers to ease headache of back-to-school shopping

This week marks the peak of back-to-school shopping season. If you’re among the parents with children entering grades K through 8, then you are probably all too familiar with the madness that goes along with fulfilling school supply shopping lists.Five-subject notebooks, 24-count crayon packs, pencils, scissors, facial tissues, hand sanitizer, Clorox wipes, and don’t forget the one-inch three-prong binders you need in five different colors — one of which is always sold out.“On average there’s 12 to 15 items on each list, and these lists are typically posted four to six weeks on a school’s website,” says John Driscoll, the president of TeacherLists.com. “Sometimes you have to keep going to back to the website until the list is up. You find the list, you print the list, and you go up and down the aisles looking for these 12 to 15 very specific items.”Back-to-school supply list shopping in just one clickPartnering with a selection of online retailers and brands, TeacherLists.com is aimin…

Nailing down ads for the holiday season

Believe it or not, it’s that time again for us to start gearing up for the holidays. Not every brand sufficiently prepares their paid media campaigns for this fast-paced season — and for e-commerce brands, this is especially crucial.Getting ahead of the competitive holiday season is a recurring obstacle. To start off on the right foot, you need to centralize your merchant feed, plan on making foundational optimizations, analyze your historical and competitor promotions, but most importantly, diversify your paid media shopping mix.By creating diversification within your paid media shopping campaigns, you will positively impact your holiday ROI and set up a framework for future e-commerce growth.Consider the following paid media tactics to be more effective and successful as an online retailer.Capturing demand through PLAs and Google ShoppingGoogle Shopping or product listing ads (PLAs) are sizzling hot, especially while we prepare for the holiday season. Ever since PLAs gained populari…

Google’s big gamble on ad blocking and why you should care

You click a link to an article or blog post. The page takes an extra second to load, and you already know what to expect: chaos.Ads ambush you from all sides. The sidebar spins out in front of you. A banner flashes in excitement. You scroll halfway to a video and it starts blasting terrible music of its own accord. Breaking a sweat, hand shaking, you pause the video. And then the entire article is taken over by another thing.What is that thing?You probably don’t know. Display ads have an average click-through rate of 0.17 percent, and just 33 percent of people (PDF) remember banner ads after seeing them. Despite their prevalence, the humble display ad often results in bounced traffic and missed opportunities rather than revenue.The challenge isn’t just that consumers don’t remember the ads. It’s that they don’t want to see them in the first place. Ad blocking is a distant menace to most marketers and publishers. But in 2018, Google is going to introduce ad blocking to Chrome. And comp…

Pinterest now lets people zoom in on pins, has redesigned visual search icon

Pinterest continues to try to make it easier for people to use its visual search engine.Now Pinterest users can zoom in on pins when using its mobile app. Pinterest has also made the option to search individual objects within a pin more obvious and opened up its Chrome browser extension to people who don’t have a Pinterest account, the company announced on Wednesday.Pinterest’s pinch-to-zoom is fairly standard for anyone who’s ever looked at a photo on their phone, though it also works on GIFs. But the feature is particularly important to Pinterest because people often post photos with multiple objects in them, and Pinterest wants people to spend time looking at photos with multiple objects in them. Why? Because all of that helps Pinterest’s visual search development. Photos with multiple objects in them give Pinterest’s computer vision technology more objects to index and more relationships among objects to recognize. That added context can aid Pinterest in identifying an object and,…

Retailers: Here are the building blocks for winning the digital shelf

How should we analyze our online sales presence?”Every company that sells online goes through several stages of thought to answer this question.On the data side, perhaps they initially stick to familiar in-store metrics, before eventually moving to new web-centric, customized data points. In terms of staffing the management and analysis of online channels, they may first assign this to a cross-functional team or team member before looking into more dedicated full-time employees.However, what’s consistent among the most successful, advanced marketers we work with at Salsify, is that they have built upon their foundation of more basic data and analysis. That basic data also incorporates a more advanced range of retailer-specific metrics and is shared beyond a cross-functional internal team to retailer-facing roles.As we head into the busy holiday season, delivering on this strategy is becoming even more imperative — it takes planning and a desire to look beyond immediate needs to meet …

Performance Horizon can now predict campaign results for its affiliates & partners

Performance Horizon is a partner marketing platform that lets site and app publishers make money from affiliate links or from customized commission-based arrangements with advertisers.This week, the UK-based company is adding a machine learning-powered ability to predict trends for advertisers 28 days out. It says this is the first AI-enhanced predictive analytics capability for an affiliate/partner platform.Using historical data from at least 30 days of a campaign, the seven-year-old platform selects one of five different prediction models as the most appropriate for each client.In addition to predicting sales and commissions based on a current campaign, founder and CTO Peter Cheyne told me, the new predictive capability can also detect anomalies that could show something unusual is affecting performance. During an alpha test over the last two weeks, he said, the predictions “hit the nail on the head” 93 percent of the time.[Read the full article on MarTech Today.]

via Marketing Land…

ironSource’s new Ad LTV Prediction tool shows app ad revenue trends across ad networks

Supply-side ad mediation platform for app developers ironSource is out with a new tool for visualizing revenue trends from nearly two dozen networks for in-app ads.Called Ad LTV [Life Time Value] Prediction, it shows trends for user retention, ad impressions and estimated revenue from all networks for a given cohort of users who first signed into an app on a given day, from specific countries or networks and based on five to 60 days of recent history. Here’s a sample screen:VP for International Business Development Tal Shoham told me that “no one else has an app ad LTV tool” that coalesces data from a variety of ad networks all at once, although other platforms have access to similar info.[Read the full article on MarTech Today.]

via Marketing Land

Why site speed is as important as ever on the visual web

In 2017 there has been a lot of focus around the impending mobile-first index and serving content through HTTPS. But there have also been two other important unfashionable topics lingering in the shadows: cybersecurity and site speed.Since 2010, Google have publicly acknowledged that they take into account page load speed and site speed, and with tools like Page Speed Insights (along with a number of other third party solutions) we’ve been able to monitor and analyse our seconds.However, balancing a quick page load speed and a great user experience hasn’t always been easy. As the internet has become a more and more important part of our daily lives, our online experience has evolved and we (as users) prefer much more visual content.Big visuals also mean big image files, video files and potentially a lot of JS and CSS to fancy up the written text. This also means that there is more to load, therefore increasing load speed.The reason that this is becoming more of an issue is because in …

TAG sees its ad tech verification program aimed at cleaning up digital advertising grow rapidly

The industry group formed to secure and weed out fraud in the digital advertising supply chain says it has seen a jump in companies interested in joining the program over the past few months.More than 350 companies have now applied for verification registrations by the Trustworthy Accountability Group (TAG), with an application increase of more than 75 percent in just the past three months. Applicants represent 26 countries on six continents, the group said in a blog post Monday.Applicants undergo a proprietary background check and review process driven by Dun & Bradstreet before they can be approved by TAG. Once approved, companies can be verified by other companies in the ecosystem by name or by their unique, persistent TAG-IDs in the TAG Registry.“In less than three years, TAG has established itself as the preeminent global organization fighting crime and increasing transparency in digital advertising, and we are aggressively building out TAG’s staff and infrastructure to suppo…

What to expect at MarTech? Here’s our epic preview

I have an allergy to hype.I know, that’s an unfortunate condition given that I’m in the field of marketing technology. It’s like being a lactose-intolerant maitre fromager. Luckily, the symptoms are relatively mild — mostly involuntary rolling of the eyes and rapid finger-twitching on the delete key.But I also have an addiction — I admit it — to stories of how marketing is changing.Not the hypothetical, buzzword-laden promises of change that surely flood your inbox, too. But genuine, in-the-trenches change being forged — hammer and tongs — at real companies. How are mortal marketers wielding all this dizzying new technology to reach and delight ever-more-empowered customers in ever-more-disruptive markets?Those are the inspiring non-fiction stories that I’m addicted to.So in programming the MarTech conference series, I’ve selfishly tried to avoid my allergy and indulge my addiction. But my hope is that such a pragmatic, vendor-agnostic conference at the intersection of marketing, tech…