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Showing posts from August 18, 2017

Agencies: Help your small business clients grow with marketing automation

Until recently, most small businesses couldn’t fit marketing automation into their budgets. But with more affordable platforms on the rise, mom-and-pop businesses are finding new ways to stay competitive and grow their reach.In this Agency Perspectives from SharpSpring, you will:discover how to turn your free WiFi into a lead-gen machine.learn how to turn dead periods into busy ones with the right email campaigns.hear how this agency helped one client increase reviews by 200 percent.Visit Digital Marketing Depot to download “From ‘Brick-and-Mortar’ to ‘Click-and-Mortar.'”

via Marketing Land

How to market your brand using interactive native content, Part 5

via Marketing Land

Why choosing a niche helps you produce better content

As marketers, we sometimes want to be everything to everyone. But the reality is, if we specialize and focus on one area, we can do our jobs better.Finding your content niche is one of the major ways you can differentiate yourself and your content program. Focusing on one or two areas in particular can help you produce better content.Why does specialization matter?If you’re a blogger and trying to establish yourself in a market, it’s best to write about what you know or are most passionate about.By doing so, you can write a more engaging piece of content, and hopefully, it will be well-received by your audience. Your readers will benefit from your experience and insights. You have real-world anecdotes and examples to share.When you don’t have specialized content and you’re trying to serve everyone, your inexperience can show through in the form of high-level content that really says nothing. It may also take you a lot longer to write a post because you have to research or ask a lot of…

Taykey unveils free version of its real-time audience data tool for interest targeting

This week, audience data platform Taykey is launching a free version of its Intelligence tool.Previously, the tool had been available as a monthly subscription. The free version offers real-time data about consumer activities on websites and social networks, although users must choose from Taykey’s predefined commonly used audiences — such as “tech enthusiasts” or “millennials” — instead of creating customized segments like “men who are interested in comics and football,” as they can do in the pad subscription version.The data is intended to show marketers what most interests audiences, so that ads can be targeted around those interests. The free version queries data for the past 30 days, while the Intelligence Pro version goes back to 2015. Here are a couple of screens from the free tool:[Read the full article on MarTech Today.]

via Marketing Land

How to escape Google’s filter bubble

For some people the personalization of their news apps and other content feeds online is a manual, conscious decision.They want to be displayed certain topics due to their interests, which is completely understandable. Cut through the noise by making sure that you get given what you want.For a lot of us, though, while personalization can make the considerable amount of time we spend scrolling through social feeds more entertaining, most of the automated personalization we encounter on a day-to-day basis is not necessarily requested – and is wider spread than one might initially think.In aTed talk, Eli Pariserdiscussed what he called the ‘filter bubble’. For those who have never heard of the filter bubble, it is a similar theory to that of ‘echo chambers’. Essentially, the focus of providing and consuming content that is closely aligned to your preferences results in the creation of a bubble or chamber, restricting your view of the wider picture.As our internet ecosystem has evolved, w…

How To Disable Google Tag Manager Preview Pane

Google Tag Manager is one must-use tool for every website and blog owner.This is a free tool provided by Google which lets you manage all of your tags from a single dashboard.If you are still adding header and footer tags using a plugin or by editing your theme file, you need to switch to Google Tag Manager. I have written this detailed tutorial to help you learn everything there is to know about Google Tag Manager.Now, I’m going to talk about something that will probably become useful at some point in your GTM journey.When you add and publish a new tag, Google Tag Manager gives you the option to preview the tag on your site. This preview pane shows what tags are fired when you are browsing a specific page of your site.Here is how it looks:I normally don’t use this feature, but the last time, after publishing a new tag, I tested it out. Afterward, I thought I would see the option to disable the preview pane, but I was wrong. It was only today that I figured out how to disable this.How…

Marketing Day: Facebook to penalize fake video posts, Quora ad news & more

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.From Marketing Land:How to get developers to implement SEO recommendations
Aug 17, 2017 by Michael King
The best SEO strategy is meaningless if there’s no one to implement it! Columnist Michael King shares his recommendations for how to best work with your developers to get things done.Developing YOUR audience targeting strategy
Aug 17, 2017 by Christi Olson
Columnist Christi Olson digs into how remarketing can be used create, shape and target the most important online audience in the world: yours.3 ways intent data is getting better for B2B marketers
Aug 17, 2017 by Peter Isaacson
Columnist Peter Isaacson explains how AI technologies and intent-level data are helping B2B marketers better understand their prospects and customers to stay ahead of the competition.Facebook will penalize fake videos in latest news feed algorithm update
Aug 17, 2017 by Tim Peterson

How to get developers to implement SEO recommendations

The hardest problem in doing SEO isn’t the algorithm updates. It isn’t having access to the enterprise tools. It’s not even whether or not you have the experience to determine where to focus your efforts.No, the hardest problem in SEO is getting developers to actually execute recommendations.We all walk into projects hoping to discover an internal champion that can take the developers to lunch and buy them beers in hopes that our suggestions get turned into actions, but sometimes that champion doesn’t show up. In some cases, getting things done may require social engineering. In other cases, it just requires a degree in engineering.Let’s talk about how you can be better prepared to get developers to act on your recommendations and drive some results.The Anderson-Alderson scale of developersFirst, let’s meet the players.I like to think there are two opposite extremes in web developers, and I use two of my favorite characters to personify them. One is Thomas Anderson, whom you may remem…

3 ways intent data is getting better for B2B marketers

Several years ago, “Big Data” became one of the hottest trends in marketing. Everyone had to harness it, use it and somehow profit from it.But quickly, B2B marketers realized that Big Data wasn’t an end in itself, but a means to accomplishing things. Flash forward to 2017: Harnessing the power of massive amounts of data still has a ton of promise, but the actual results just haven’t been there.The truth is, most marketers haven’t been able to capitalize on its promise. In fact, 74 percent of firms say they want to be “data-driven,” but only 29 percent say they’re good at connecting analytics to action, according to research from Forrester.While marketers want to use data to drive decisions and understand their audiences, they’ve been so bogged down by the sheer volume of information available that it’s become nearly impossible to separate the valuable signals from all the noise. Marketers are notorious for hoarding this data in spreadsheets and closed systems and filing it away withou…