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Showing posts from August 19, 2017

6 Brilliant Tips To Make You Blog like a Pro-Blogger

Would you like to become a renowned blogger?The only reason I started blogging because it was fun and it was something I enjoyed doing. Perhaps you are also one of those budding bloggers who is blogging for the passion, or maybe you are trying your luck in the field of blogging to earn money or to make a name for yourself or your brand. Whatever your reason is for blogging, what’s important is how well you are doing.If you are spending two hours a day on your blog and the results are not up to the mark, it’s time for you to re-think your strategy. If you are not motivated, then you should read this blogger motivation guide which will surely make you feel refreshed and will help you to get your blogging mojo back.What’s important in blogging is to always be learning something new, and to share it with others for whom it is new information. This article will provide practical insights and motivate you to leave your amateur seat and blog like a pro-blogger. So without further ado, let’s …

Marketing Day: Robots replacing marketers, interactive native content & more

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.From Marketing Land:Don’t worry, marketers. Robots won’t replace you… yet.
Aug 18, 2017 by Joe Hyland
Robots aren’t taking over marketing quite yet. But columnist Joe Hyland says if you want to save your job from AI, you need to make a human connection and climb up the marketing ladder.Site optimization or traffic optimization: Which delivers better results?
Aug 18, 2017 by Jacob Baadsgaard
Knowing where to invest in online marketing is crucial for search marketers with limited budgets and resources. Columnist Jacob Baadsgaard explores whether you’re better off investing in higher-quality traffic or conversion optimization.Agencies: Help your small business clients grow with marketing automation
Aug 18, 2017 by Digital Marketing Depot
Until recently, most small businesses couldn’t fit marketing automation into their budgets. But with more affordable platforms on t…

Don’t worry, marketers. Robots won’t replace you… yet.

When two of the world’s leading AI research firms, Google DeepMind and Open AI, team up to research the “safety challenges” of artificial intelligence, you know the threat is real. While we may not have a sentient Skynet in the next decade, the greatest risk AI poses today is to your job.Fear of replacement by robots has been a reality for workers in manufacturing for decades, but due to advancements in artificial intelligence, computers are now capable of automating many fundamental “white collar” professions.In fact, just this year, a Japanese insurance company replaced 34 employees with IBM’s Watson. More recently, a programmer sparked a viral discussion across internet forums over the ethics on automating himself out of his own job.And that’s only the beginning. An Oxford research study predicts up to 47 percent of US jobs (PDF) will be automated in the next decade. However, there are fields in which automation is unlikely, according to the same researchers.Jobs like surgeons and …

Site optimization or traffic optimization: Which delivers better results?

You hear a lot about user experience (UX) testing these days. As an online marketer, you’re supposed to test your site, test your landing pages, test your app… basically, the mantra is, if you’re not testing, you’re wasting money on bad design!No argument here.But, while I’ve been a big fan of testing and conversion rate optimization (CRO) for almost a decade, I’m also a very practical sort of guy. CRO is a great idea, but sometimes you have to pick your priorities as an online marketer — especially if you’re in charge of marketing a smaller business with limited resources.For marketers in this sort of situation, choosing where to spend your time is just as important as choosing where to spend your marketing budget, which begs the question:Should you focus on improving your traffic quality, or on improving your site experience?Now, don’t get me wrong — in a perfect world, you’d optimize your site and your traffic quality simultaneously. But most of us have to operate under less-than-p…