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Showing posts from August 31, 2017

Buying a pre-owned domain? Check these 10 things first

With over 1 billion websites on the World Wide Web today, it comes as no surprise that the domain name you may want to use is already owned by someone else. Luckily, in some cases, the current owner might be willing to part with it — for the right price.Acquiring a pre-owned domain can have a drastic impact on your SEO efforts, so it is important to approach such a purchase with caution. It is recommended that you do your due diligence — it’s not uncommon for a domain name to have changed hands many times, and just like buying a used car, it’s often difficult to get the full history.While examining the SERPs and scanning for any spammy links may be a good first step, it’s important to conduct a thorough assessment to ensure that the domain does not have a manual action penalty or warning from Google. There are many small issues that may not initially be cause for concern; however, in aggregate, these problems can seriously hamper your domain’s ability to rank.If you’ve bought, or are …

Survey: More consumers seeking to buy directly from brands vs. retailers

One of today’s marketing mantras is “brand loyalty is dead.” As always, the truth is more complicated than a slogan.While millennials and Generation Z are less likely to be loyal than previous generations — chiefly because there’s more transparency and information available to them — there’s a strong argument to be made that brands and retailers that get the customer experience right will see greater loyalty. Amazon is example number one of customer loyalty in a digital age.An extensive new report from Astound Commerce, based on a consumer survey of 1,000 US adults, takes a look at shopping patterns and explores the relationship of brands and retailers and how different channels impact purchase behavior, including physical stores. In many cases, these brands (apparel, appliances, electronics, sporting goods and others) have their own stores; in some cases they do not.I spoke to Lauren Freedman, SVP of digital strategy for Astound Commerce and the author of the report. Among the many f…

Marketing Day: A martech wish list, GroupM viewability standards & Google Home

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.From Marketing Land:How AI and image recognition are transforming social media marketing
Aug 30, 2017 by Rob Begg
Contributor Rob Begg discusses the explosion of visual content and how artificial intelligence and image recognition are making it easier for marketers to identify visuals in social media for better metrics and customer service.A martech wish list: Where marketing clouds need to go
Aug 30, 2017 by Jose Cebrian
Columnist Jose Cebrian takes a look at the platforms that are currently available for large-scale marketing, particularly for email, and highlights what they’re missing and what would make them shine.Report: Data-Driven Marketing — Push Forward or Fall Behind
Aug 30, 2017 by Digital Marketing Depot
It’s no secret that data-driven marketing is top of mind for brand and agency executives. But what is surprising — shocking, in fact — is how vital fi…

How to rank #1 on YouTube search in 30 days [case study]

Ranking number one is easy!Of course, that is a bit of a tongue-in-cheek comment. After years of working in the search industry, I know that ranking number one in Google search is very, very difficult. But as for ranking number one on YouTube search? Maybe not so much.In fact, we’ve developed a process at Siege Media for achieving first-page rankings on YouTube search in less than a month. Using this process, we saw massive returns in terms of views for our ranking video:Today, I want to share this process with you and help you execute this strategy for your own videos.Because I feel that showing is always more effective than telling, I’ll use a running example throughout this post to help demonstrate the full process we’ve used.For my running example, I’m going to borrow from a recent situation in my life where I could not get my wireless Xbox One controller to sync to my Xbox One console. With “Game of Thrones” in full swing, this was an unacceptable problem, as I needed to be able …

How AI and image recognition are transforming social media marketing

If a picture is worth a thousand words, social media users are speaking volumes. People now share more than 3.25 billion photos a day on the world’s biggest social platforms, including Facebook, Instagram and Snapchat. In 2012, that number was less than 500 million.Data also shows that social media users gravitate toward visual content: Facebook users are 2.3 times more likely to engage with posts that have images than with those that don’t, and tweets with images receive 150 percent more retweets than those that are pure text.It’s safe to say that social media is now primarily a visual medium, and marketers can’t afford to look the other way.Tapping into the photo explosionDriving this visual explosion are two main factors. First, starting about a decade ago, the rise of mobile devices put a camera in everyone’s pocket. Suddenly, consumers no longer needed a desktop device to log into their social media accounts, and very quickly they began to engage on social media platforms on the …

A martech wish list: Where marketing clouds need to go

For marketers, messaging technology options abound out there, from complete marketing clouds to channel-specific options, such as email service providers (ESP) or push platforms. They all were designed around a particular customer and set of use cases, and their current versions often reflect that starting point and the evolution of their customer strategy.In one aspect of my job, I get to look at the various platforms on the market to understand the different capabilities available for different use cases. My lens is generally focused on large-scale marketing, with an emphasis on email. With that in mind, I have created a wish list for platforms that view this as a target market. It should be noted that many platforms currently offer some of these features — but whether they’re full-fledged and practical or merely exist to help check a box on an RFP (request for proposal) is up for debate.Content:• Stop making us upload images and links separately and then repath them. It’s a waste o…

Report: Data-Driven Marketing — Push Forward or Fall Behind

It’s no secret that data-driven marketing is top of mind for brand and agency executives. But what is surprising — shocking, in fact — is how vital first- and third-party information is for creative and execution strategies today.In this report from Oracle and Forbes Insights, you’ll learn that while 70 percent of senior marketing executives polled say data-driven marketing is a core element of their campaigns, there’s still a knowledge and execution gap around how to fully optimize data in marketing.Discover the difference between simply using data and effectively integrating your marketing and analytics strategies to drive core business KPIs. Visit Digital Marketing Depot to download “Data-Driven Marketing — Push Forward or Fall Behind.”

via Marketing Land