Skip to main content

Posts

Showing posts from September 4, 2017
Instapage

5 Facebook algorithm hacks to up your content marketing game

Do you feel like Facebook has become an ever-changing circus show and you’re bending over backward trying to learn new content tricks — like being seen on the platform means mustering up some sort of outrageously tricky skill, slipping on some spandex and running around flamboyantly in front of a crowd? And you’re just not that dedicated, nor that nimble, nor that… weird?Not long ago, my organic Facebook posts were receiving massive organic engagement. Today, the same content will receive only a few “likes” and a thumbs-ups here and there. During my work with many Silicon Valley startups, I’ve experienced how building a social presence is getting harder and harder. Why?The Facebook algorithm has a lot to do with how your content gets marketed. Facebook has built a “pay to play” platform where companies are forced to promote their posts or pay for ads to get any value out of their efforts.In other words, the problem may not be that your content is somehow lacking on the Facebook acroba…

How to optimize featured snippets for voice search

SEO is an exceptionally fast-paced industry, and sometimes keeping on top of the latest updates and imminent changes can be a full-time job in itself.One factor that is having an unprecedented effect on organic search is voice search. The combination of an increase in mobile searches and the rise in voice assistants has meant that the way in which people are searching for information online is changing dramatically.Whether it’s Siri, Cortana, Amazon Echo, Google, or another robot friend, there is no questioning the importance of voice search. According to Google, more than half of queries will be voice search by 2020, and this requires a refreshed approach to SEO.Featured snippetsOne of the key aspects of this is featured snippets, as these are the results which are read aloud in response to voice searches. Featured snippets are often referred to as ‘Position Zero’, a phrase coined by Pete Meyers. They are the direct answer results that appear at the top of the SERPs in a box, and the…