Facebook may have messed up on its math again. Or maybe not.Facebook claims that its ads can reach more people in the US than the number of people who live in the US. Pivotal Research analyst Brian Wieser picked up on the discrepancy after checking potential audience estimates provided by Facebook’s self-serve ad-buying tool and comparing Facebook’s estimates with estimates calculated last year by the US Census Bureau.According to Wieser’s digging — and confirmed by my own checking of Facebook’s and the US Census Bureau’s numbers — Facebook estimates that its ads (running across Facebook, Instagram and its Audience Network ad network of third-party publishers) can reach 10 million more 18- to 24-year-olds and 15 million more 25- to 34-year-olds in the US than live in the US, per Census data.Obvious question: Why would Facebook tell advertisers it can show their ads to 25 million more people in the US than actually live here? Maybe not-so-obvious answer: It’s not.Comparing apples and a…
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