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Showing posts from September 9, 2017

Google Attribution: Is Google stepping in because no one else would?

Advertisers — especially PPC junkies — want to pay for the highest-converting, most relevant traffic possible. That’s been the obsession of our corner of the digital world for some years now.Yet in other corners, key players have been roundly accused of taking a wait-and-see approach when it comes to advertisers paying for the least credible, most fraudulent ad impressions and clicks possible.The problem isn’t an imaginary one. The industry remains plagued with ad platforms that make threadbare claims to effectiveness.Google is now aiming squarely at both the opportunity and the problem — because most others won’t. They’re rolling out a free version of a powerful, unified marketing attribution solution (now called Google Attribution, available in beta to select advertisers).Should the average marketer care?As above-average marketers, I think we should care insofar as it makes our work more meaningful and more accurate. Make no mistake: these tend to be incremental wins nowadays. The b…

An email marketer’s top-level guide to DMARC, your best anti-phishing tool

In the world of email marketing, there are two types of professionals: those who concern themselves with what makes up a good email and those who concern themselves with what makes an email. Both are important and deserve study by anyone who considers themselves to be an expert email marketer.One of the many things every email marketer ought to know are the major players in email protocols — the underpinning technologies making emails possible today. Protocols come and go, but there are a few standards that can help emailers deliver better, safer emails for both senders and receivers. One of these powerful standards is Domain-based Message Authentication, Reporting and Conformance, or DMARC.What does DMARC do?DMARC is designed to do several things, but it’s mainly deployed as a method of authenticating senders and receivers. Its goal is to help detect fraudulent email, like those found in phishing and spam campaigns, and to do so in an easily scalable manner.[Read the full article on …

6 things you need to know about Google’s Q&A feature on Google Maps

In mid-August, Google rolled out a new feature on the Google Maps app for Android called Questions & Answers. This feature is currently also available on mobile browsers.Here are some aspects of this new feature that business owners and marketers may need to be aware of.1. If you don’t see the feature, you might need to update the appI’ve spoken to many users who don’t see the feature on listings, but once they go to the Play Store and install an update to the app, they are able to see it.2. Customers don’t get notifications (yet)If a user asks a question, he or she won’t get notified when someone responds. This is contrary to what Google stated in their announcement: “When you get an answer, we’ll notify you through Google Maps.” In every test I have done thus far, the user who asks the question doesn’t get a notification when you respond to it. My assumption is that this is a bug that will get corrected over time.3. Business owners will need the Google Maps app to keep track of …

Marketing Day: Twitter Teams on mobile, Ads.txt adoption & more

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.From Marketing Land:Keys to Driving Webinar Registration and Attendance
Sep 8, 2017 by Digital Marketing Depot
Are you getting enough people to register and attend your webinars? Webinars are one of the best tools marketers have to generate leads and drive pipeline. As webinars become a bigger part of our demand generation strategy, it is more important than ever to master the science of building your webinar audience.Storytelling for action: Why brands need to tell a complete story
Sep 8, 2017 by Peter Minnium
Are you putting meaning into the stories you tell? Contributor Peter Minnium explains why ads that capture the movement of a fully developed story are the ones that will compel the consumer to buy.Twitter brings Teams to its mobile apps for on-the-go account sharing
Sep 8, 2017 by Tim Peterson
Twitter’s account-sharing feature has only been available throug…

Keys to Driving Webinar Registration and Attendance

Are you getting enough people to register and attend your webinars? Webinars are one of the best tools marketers have to generate leads and drive pipeline. As webinars become a bigger part of our demand generation strategy, it is more important than ever to master the science of building your webinar audience.Join ON24’s Mark Bornstein, VP of Content Marketing, as he provides the best practices and secrets that have helped companies build their webinar audiences from tens to thousands. You’ll hear how to increase webinar registrations and build an audience for your brand.Register today for “Keys to Driving Webinar Registration and Attendance,” produced by Digital Marketing Depot and sponsored by ON24.

via Marketing Land

Growth Hacking Tactics For Beginners (How To Use Them To Grow Your Business)

For over five years now, startup activity has experienced massive growth around the world.In fact, a post on the City A.M. blog shows that a staggering 100 million businesses are launched annually, according to figures from GEM Global Report. It comes to just over three businesses every second, or 11,000 per hour.”However, does that mean that starting a business is easy? Well, I will say that starting a business is easy, but starting a business and making it a success is very difficult. Landing your first paying customer is even more challenging.Interestingly, as many companies are turning into successes, more and more companies with killer services and products are failing on a daily basis.In an article published on LinkedIn Pulse, Kevin Vyavahare showed that The failure rate for new startups seems to be around 70% to 80% in the first year and only about half of those who survive the first year will remain in business the next five years.”However, no matter how many statistics you …