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Showing posts from September 13, 2017

Facebook will tell brands where their ads appeared, ban certain content from carrying ads

Facebook is increasingly attaching brands’ ads to others’ content, including Instant Articles and videos. That leaves advertisers wondering where their ads are appearing and wary of whether they want them there.Now Facebook is getting more transparent with brands about where their ads appear and is taking a harder line over what content can carry those ads.Pre- and post-campaign placement reportsMonths after Facebook announced that it planned to tell advertisers which publishers’ sites, mobile apps and videos may feature their ads, next week Facebook will officially roll out these placement reports for ads running across its Audience Network ad network of third-party sites, as well as for ads appearing within videos and Instant Articles on Facebook, the company announced on Wednesday. The company also said it plans to provide a post-campaign placement report listing the publishers and creators on whose sites, apps, Instant Articles and videos an ad did, in fact, appear.These placement…

Hootsuite adds user reviews by integrating ReviewTrackers

User-generated content — including reviews — has become one of the most important ways that buyers get feedback about products from other buyers.It’s why Adobe bought Livefyre last year for its Marketing Cloud. And it’s why social media management platform Hootsuite announced this week an integration with online reputation management tool ReviewTrackers.Chris Campbell, CEO of ReviewTrackers, told me this is the first time Hootsuite has integrated a review management tool into its dashboard, although there may have been some related external functionality in Hootsuite’s marketplace of third-party applications.[Read the full article on MarTech Today.]

via Marketing Land

Apple’s ARKit launches a new channel: The hidden layers of reality

An ARKit-generated, moving car on a real driveway Say goodbye to living in just one plane of reality.That’s because Apple announced yesterday the release of its ARKit, a set of software tools that makes possible high-quality augmented reality (AR) seen through Apple iPhones and iPads.It overlays 3D graphics, animation and photo-realistic objects on what we used to call the real world, in ways that take the next step beyond the Pokémon Go phenomenon last year.With this wide availability of AR, marketing platform Wyng co-founder Wendell Lansford told me via email, AR will change “from a novelty to a viable marketing vehicle, and create new paid and owned marketing opportunities for brands and agencies.”Its broad availability on Apple devices with iOS 11, plus comparable technology that Google is releasing for Androids, means that AR — after years of teasing — is now a full channel for entertainment, advertising, education, games and whatever else multi-plane imaginations can create.[Read…

What may be slowing your site down (and how to fix it)

A slow site is a slow death for a brand. Whether you have a blog, an online storefront or anything else, your viewers need to able to form a positive impression fast. You have to be able to load a page quickly to pull that off.Back in 2012, there was a study that found it takes under 3 seconds for people to decide whether or not your site is worth staying on. It’s that quick; they click the link and they form an opinion.That study focused more on website design, which is certainly a crucial element to consider. But if in that time your site hasn’t properly loaded or doesn’t allow the user to begin interacting with content or features, you have probably lost a customer.KissMetrics found that users were more than 40% more likely to abandon a page if it took more than ten seconds to load. Their patience was a little higher for mobile sites as they expected to have a longer load time through their phone than their desktop. But the average abandonment time was still 6 – 10 seconds.User exp…

8 reasons to attend MarTech this October in Boston

Attending industry conferences is an incredible way to increase your knowledge, expand your network, and find new insights and ideas. MarTech conferenceis no exception! Let’s count down the top 8 reasons why you should join us in Boston this October 2-4:8. MarTech connects the dots“I find this the only conference that provides information and insight into the skills and tools necessary to navigate the overlap between marketing and technology.”
Sue Haddrill – Nestle Purina PetCare7. You’ll learn from martech superstarsSpeakers make the conference, and MarTech delivers the experts from brands, agencies, and integrators. MarTech Program Chair Scott Brinker personally selects those eager to help you understand, implement, and integrate marketing technologies, rethinking your marketing strategy, and build talent-rich cross-functional marketing teams.View the agenda!6. It’s all about youMarTech is independent and not owned by a vendor. We don’t have axes to grind (or sales targets to meet) …

Facebook is consolidating its ad-buying tools and combining its ad placement options

On Tuesday, Facebook announced a sweeping overhaul of its self-serve ad-buying tools and ad placement options.At the heart of Tuesday’s changes is the merger of Facebook’s two self-serve ad-buying tools, Power Editor and Ads Manager, into one. The new Ads Manager will combine the plug-and-play nature of the old version while also incorporating the advanced features of Power Editor, whose name is being phased out as the consolidation begins to roll out later this week.According to Facebook’s Help Center, Power Editor users “won’t notice any changes with ad creation and management except the new name.” Ads Manager users, however, will be able to step out of that tool’s guided step-by-step campaign creation flow to arrange a campaign in the order they see fit, whether starting with that audience to target or the ad to display.Coinciding with the consolidation of Facebook’s self-serve tools, the company is also more closely connecting Facebook’s and Instagram’s ad products and placements,…

Maximizing the potential and value of your SEO team

The complexity of working an SEO program has grown exponentially over the years, creating both challenges and opportunities for search marketers.SEO professionals today cannot simply rely on their marketing skills to drive a program. User experience, front-end development and data analysis skills are essential for success today. Honing these skills as part of your professional development can pay dividends, both for yourself and your employer.Managing SEO programs requires that we not only drive SEO results, but we must also drive growth opportunities for our teams. Growth opportunities and career progression are core concerns for employees. Investing in the growth of our personnel allows for driving significantly more impact across the organization.[Read the full article on Search Engine Land.]

via Marketing Land

Apple debuts iPhone 8 and $1K iPhone X with ‘Face ID’

Most of what was announced today has already been written about at length because of leaks. So the drama that used to come with Apple product announcements is all but gone. Still, there was a lot there.As expected, Apple introduced two (or three) new iPhones today: the iPhone 8 and 8+ and the iPhone X (10). Both devices offer glass on the front and back, faster processors, improved cameras and wireless charging (“AirPower”).The iPhone X, which is 5.8 inches diagonally, also offers facial recognition (“Face ID”) and an edge-to-edge OLED display, which Apple claims is the best ever produced. The price also came in as expected, starting at at $999. Both new iPhones come in two memory configurations: 64 GB and 256 GB.The iPhone 8 will be available for preorder on September 15 and for pickup or in-store purchase on September 25. The iPhone X is a available for preorder on October 27 and will ship in early November.The question now for financial analysts, investors and Apple watchers is how…

Marketing Day: Facebook Instant Articles update, Google Display Network & more

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.From Marketing Land:Compare 14 marketing automation platforms
Sep 12, 2017 by Digital Marketing Depot
Although email marketing continues to be a core capability for B2B marketing automation platforms, the market is rapidly evolving from an email marketing focus to integrated marketing functionality that provides multichannel data collection and storage, campaign development and execution, and ROI analysis and reporting.Facebook will stop displaying Instant Articles within Messenger
Sep 12, 2017 by Tim Peterson
Messenger added support for Instant Articles 14 months ago, but 14 months ago, Facebook’s proprietary format had fewer problems.Resulticks’ marketing platform now offers a new channel: Voice agent
Sep 12, 2017 by Barry Levine
The Singapore-based company says this is the first voice agent integrated with a full customer life cycle.Companies must pay more atte…

Compare 14 marketing automation platforms

Although email marketing continues to be a core capability for B2B marketing automation platforms, the market is rapidly evolving from an email marketing focus to integrated marketing functionality that provides multichannel data collection and storage, campaign development and execution, and ROI analysis and reporting. Ultimately, the goal is to provide marketers with the ability to build, track and manage digital campaigns, and to monitor the flow of leads.Virtually every marketing automation platform provides three core capabilities: email marketing, website visitor tracking and a central marketing database. From there, vendors begin to differentiate by providing additional tools — which may be included in the base price or premium-priced — that offer advanced functionality.This MarTech Intelligence report compares 14 leading B2B marketing automation platform vendors and includes information on pricing, capabilities comparisons and recommended steps for evaluating and purchasing.If…