On day one of the recently completed Whole Foods acquisition, Amazon slashed prices on dozens of staple goods, sending competitive grocery stock prices into a freefall. Many investors didn’t have the stomach to go toe-to-toe with the e-commerce giant, whose influence was mentioned in one-fifth of all S&P 500 earnings calls last quarter.It would seem no industry is safe from Amazon’s gargantuan appetite. For business leaders, it’s not a matter of if Amazon will come after your market, but when.Hedging which areas to invest in and build a competitive advantage against a powerful market entrant like Amazon is daunting. Amazon will always beat smaller companies in both price and scale, even if that means hemorrhaging money to do so.So, how can you safeguard against an apparently unstoppable force? Through better marketing.Sure, leave it to a career marketer to tell you marketing is the only thing that can save a company from annihilation — I assure you the irony is not lost. But let m…
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