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Showing posts from September 16, 2017
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Gab.ai sues Google after removal from Play store for hate-speech violations

Described as a “digital safe space for the far right” or the “alt-right’s very own Twitter,” social site Gab.ai is suing Google parent Alphabet for alleged violations of antitrust law. The company filed its suit after its Android app was removed from Google Play.According to the company’s complaint, the Gab app was never allowed on Apple’s iOS App Store. Gab’s app was reportedly approved for Google Play in May 2017. However, the complaint says that Google notified Gab in August that its app was being suspended for violating Google Play’s developer terms.Gab says its mission is to “put people and free speech first.” The company asserts its objective is to bring together “folks together of all races, religions, and creeds who share in the common ideals of Western values, individual liberty and the free and flow of information.”It’s difficult to credibly argue, however, that the site isn’t at least partly intended as a network for white supremacists and others like them to advocate extre…

Facebook yanks education, employment, field of study and job title targeting after advertiser selects ‘Jew hater’ and ‘NaziParty’

As precious as Facebook’s user data is to the company, it has been less than careful in how it uses that data.The more than 2 billion people that use Facebook every month provide it with information: how old they are, who their friends are, where they live, who they work for, where they went to school, what music they like and more. It’s a prodigious amount of information. And, because of Facebook’s access to that data, it has made an immense sum of money selling ads to advertisers who want to reach not only 18- to 34-year-olds in the US, but 18- to 34-year-olds in the US who are in a new relationship and also in the military.Facebook can do this because people tell it things like when they’ve entered a new relationship or if they work for the US Army. But people can lie. More problematically, Facebook can’t tell when people are lying.Point of fact: On Thursday, ProPublica reported that Facebook had approved ads targeted using audience categories that included “Jew hater,” “Hitler did…

Amazon vs. search: Why you shouldn’t put too many eggs in one shopping basket

No matter where they’re located or what market they serve, retailers around the globe have questions about how consumers use search and Amazon.At Bing (my employer), we’ve found that retailers — regardless of size — ask us about the same three things:Where do consumers look for products online?How do users behave differently on search vs. Amazon?Can my search and Amazon channels benefit each other?The answers are likely to surprise you.The consumer decision journey looks incredibly complicated to us marketers with its interweaving between research, comparison, intent and transaction, but it feels far less complicated from the consumer point of view.As consumers, we follow certain behavior patterns almost subconsciously:If we have questions around what it is we need, or want more information before we make a selection, then it’s natural to turn to search.If we know what we’re looking to buy, often we have a predefined preference for which retailer website to begin looking for it.For ma…

Marketing Day: AMP links at large, August’s top 10 YouTube video ads & FTC news

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.From Marketing Land:How Facebook’s, Instagram’s and Snapchat’s audience size estimates compare
Sep 15, 2017 by Tim Peterson Facebook’s and Snapchat’s self-serve ad-buying tools estimate the size of advertisers’ target audiences. Here is how those sizes stack up.iOS 11 will accelerate the need for cookie-less tracking
Sep 15, 2017 by Joe Sabol With the soon-to-be-released iOS 11 mobile operating system, Apple is looking to kill the cookie. Contributor Joe Sabol says advertisers need to face the new mobile reality and devise a post-cookie ad strategy.AMP links at large: What’s a publisher to do?
Sep 15, 2017 by Barb Palser If you’re a publisher that’s implemented Accelerated Mobile Pages (AMP), you’ve likely seen views on those pages coming from some unexpected sources. Contributor Barb Palser explains how AMP links get shared from a variety of platforms.‘Clash of C…

How Facebook’s, Instagram’s and Snapchat’s audience size estimates compare

Perception plays a big role when digital platforms jockey for brand ad dollars. Notions like “everyone’s on Facebook … except for high schoolers, who are all on Snapchat … but everyone’s leaving Snapchat for Instagram” can make marketers pause when deciding how to map out their budget allocations.Perceptions about the platforms’ audience size and demographics can be fact-checked — to an extent. Facebook’s and Snapchat’s self-serve ad-buying tools let advertisers configure the audiences they want to reach by location, age, interests and behaviors and provide estimates of how many people are in a given audience group.Want to know how many 25-year-old and older moms in Atlanta are on Facebook and how that compares with Instagram and Snapchat? Curious if you can reach more 13- to 17-year-olds in the United Kingdom through Snapchat or through Instagram? Unsure whether targeting an ad to 18- to 20-year-olds in Canada in Instagram’s Stories feed would sacrifice too much reach compared to slo…

iOS 11 will accelerate the need for cookie-less tracking

Apple’s new iPhone 8 is out in the wild, but the most significant impact for marketers came months earlier with the unveiling of iOS 11 at the Worldwide Developers Conference (WWDC).With iOS 11, which will be released to the masses next week, Apple announced it will accelerate its long-held policy of elbowing the cookie into obsolescence.In essence, the changes brought on by iOS 11 seek to constrain the use of cookies so that they can be used to log in to sites people visit most, but the use of cookies to track users across sites will be limited or eliminated.The near-term effects are not hard to predict. The software updates to Safari, which accounts for roughly a third of all mobile browser traffic, will skew immediately to the advantage of the predominant ad-based web properties, namely Facebook and Google, which users visit often. That will create a serious disadvantage for the rest of the publishing ecosystem, which still relies heavily on third-party cookies to track and place a…

‘Clash of Clans’ reclaims its lead on YouTube’s top 10 list of most popular video ads in August

After losing its No. 1 spot on YouTube’s top 10 list of video ads in June, Supercell’s “Clash of Clans” reclaimed its lead in August.The video game is no stranger to the top 10 list, but dropped from No. 1 in May to No. 10 in June, and then didn’t make the July leaderboard. Now back at No. 1, “Clash of Clans” knocked Apple’s spot for the iPhone 7 to No. 2 after it ranked No. 1 in July.BuzzFeed Video pulled two brands into the top 10 — Thrivent and Volcano Bay — with sponsored videos at No. 9 and No. 10.While YouTube usually shares video view counts around their top 10 ads, the site didn’t release any numbers for last month’s leaderboard.YouTube Top 10 Ads in August1. Clash of Clans: The Giant’s Surprise 2. Apple: iPhone 7 Featuring Dwayne Johnson 3. Adidas: ORIGINAL Is Never Finished 4. Samsung: Galaxy 8 Official Introduction 5. Lenovo: Presenting Lenovo K8 Note 6. Android: Android Oreo | Open Wonder 7. Honda: One OK Rock 8. Beats by Dre: Conor McGregor | Dedicated #AboveTheNoise 9. BuzzFeed …