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Showing posts from September 23, 2017

YouTube Studio updates let creators schedule posts & see subscriber numbers in the app

The YouTube Studio app got two new features today that make it easier for creators to manage their YouTube channels from their phones.According to an announcement on YouTube’s Creator Blog, creators can now schedule posts from their mobile devices via the app.“Now you’ll be able to schedule posts right from your phone so you can set it and forget it,” writes YouTube product manager Jacquelle Amankonah Horton. “Pick the time, date and video type (private, unlisted or public).”Creators will also be able to see their subscriber numbers with a new subscriber count card located at the top of the YouTube Studio app. This new feature makes it easier to keep tabs on subscriber numbers — a task that previously could only be done easily from a desktop.YouTube says it has plans to roll out more updates to the app in the coming months, including the ability to use creator hearts and pin comments.

via Marketing Land

Facebook will measure how its ads compare against, complement TV campaigns

Facebook is raising its bid for brand advertisers’ TV budgets.Facebook will offer advertisers the option of having the company measure how the ads it sells influence people’s awareness of a brand and how that compares with advertisers’ TV campaigns, the company announced on Friday.With the new measurement solution called Facebook Cross-Platform Brand Lift, Facebook will survey people shown ads across Facebook, Instagram and its Audience Network ad network to see if they remember an ad and the corresponding brand. Then it will report how “brand lift” on Facebook compares with brands’ TV ad campaigns measured in a similar way by TV ad analytics firm iSpot.Facebook expects to roll out the cross-platform brand lift measurement program to advertisers sometime in early 2018.Being able to measure impact of Facebook ads on brand lift and compare it against TV and other non-Facebook campaigns is not new. Facebook already offers brand lift studies through its sales team, and advertisers can ord…

How long does it take to deindex low-quality or thin content published by accident? [case study]

I had an e-commerce company reach out to me earlier in the year for help. They wanted to have an audit completed after making some important changes to their site.As part of our initial communication, they prepared a bulleted list of changes that had been implemented so I would be aware of them before analyzing the site. That list included any changes in rankings, traffic and indexation.One of those bullets stood out: They had seen a big spike in indexation after the recent changes went live. Now, this is a site that had been impacted by major algorithm updates over the years, so the combination of big site changes (without SEO guidance) and a subsequent spike in indexation scared the living daylights out of me.Credit: GIPHY I checked Google Search Console (GSC), and this is what I saw: 6,560 pages indexed jumped to 16,215 in one week. That’s an increase of 160 percent.It was clear that digging into this problem and finding out what happened would be a priority. My hope was that if mis…

SEO 101: Which URL versions to add to Google Search Console

Google Search Console serves as an excellent (not to mention free) source of technical data about your website’s organic visibility and performance. To maximize its usefulness, it’s important to properly set up your website in Search Console by adding all versions of your domain as properties that you manage.Let’s assume the domain name of the website is first step here is to add the following to Google Search Console as a new property: Make sure to verify the domain name, preferably using the a TXT record or CNAME record in the DNS.Google Search Console “Add a property” form Next, add the www version as a property (even if it redirects to the non-www version): In this case, both URLs above redirect to the HTTPS version of the website (learn how to move your website to HTTPS). That means that these variations will also need to be added as two separate properties in Google Search Console: http…

Marketing Day: Social media ad fatigue, programmatic TV & holiday email subject lines

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.From Marketing Land:Make user-generated content your brand’s secret weapon
Sep 22, 2017 by Digital Marketing Depot Your customers’ own words are more important to your brand than any marketing tagline you can write. More than 90 percent of consumers say they trust recommendations from others — even people they don’t know — over branded content! Join Marty Weintraub, founder of aimClear, and Janelle Johnson, VP of demand generation at BirdEye, as […]Social media ad fatigue: How to combat it without spending all day making new creatives
Sep 22, 2017 by Laura Collins Ad fatigue is a problem we’re all too familiar with, so how can you avoid it? Contributor Laura Collins shares key techniques to refresh your creative efficiently and effectively.Programmatic TV is the future: Here’s how to capitalize on the opportunity
Sep 22, 2017 by Grace Kaye As programmatic TV conti…

Rise of the strategic marketing operations leader: Part 1

A funny thing is happening to marketing operations leaders. Suddenly, they are showing up in executive meetings, in board rooms and acting as the “two” in the CMO’s “one-two punch” to transform marketing.Marketing operations (MO) leaders are evolving from “button-pushers” to vision creators and doers of how to operationalize ROI and customer-centric strategies. In Scott Brinker’s “The Grand View of Martech,” he suggests a more strategic view of the role of MO in which “marketing, technology and management are becoming inseparable.”I agree with Brinker and see this every day. MO leaders are emerging as the new power players in marketing. In this four-part series, I will expand on Brinker’s discussion by moving beyond management to leadership, and provide leadership examples for today’s MO leader.Difference between management and leadershipPeter Drucker, the father of management theory, defined the difference between management and leadership as: “Management is doing things right; leade…