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Showing posts from October 6, 2017
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At MarTech conference, tech evangelist Robert Scoble envisions how AR and VR will transform marketing

Robert Scoble wearing glasses that are displaying 360-degree video from the camera he’s holding Fasten your seatbelts.Those weren’t the exact words used by tech evangelist and author Robert Scoble in a keynote address on Wednesday, the last day of our MarTech Conference in Boston. But that was the basic idea, as he touted the transformation that augmented and virtualized reality will have on marketing and advertising.He predicted that, within three to five years, consumers, business buyers and marketers will commonly call up augmented reality (overlays on real scenes through smartphones and glasses) and immersive virtual environments (using goggles and glasses). The effect on marketing, he envisions, will be nothing less than profound.For one thing, he said, AR and VR represent the fourth major wave of user interfaces. The first was command line, followed by graphical user interface and touch. And the fifth wave? Scoble envisions brain interfaces, already in development.The purpose of …

PropellerAds Minimum Payout Is Now $25 For New Publishers

A big challenge any blogger faces related to making money from their blog is finding a good advertising company that offers a low minimum payout.For anyone who has just started out or is blogging as a hobby, reaching a high payout target takes a lot of time.This is why ad networks with low minimum payouts are so popular among new blogs, and we even have a dedicated post for such ad networks here.Recently, one of the most popular ad networks, PropellerAds, made a significant change to their minimum payout structure.PropellerAds lowered down the minimum payout to $25 for all publishers, with one condition. The condition here is that this only applies to publishers who signed up after 1st October 2017.For publishers who signed up before that, their first payout needs to be greater than $100. If you signed up after 1st October 2017, your current balance is below $100, and you haven’t received any payouts previously, you need to wait until your balance reaches $100 and request the first pa…

How to build an audience of consumers in today’s highly competitive environment

Today, brands market and sell their products in an environment that is more competitive than ever.Consumers are subjected to so much marketing content that it is hard for any one brand to stand out, leaving them trying in vain to outshout their competitors.Products are so advanced that even the most basic models far exceed people’s needs, and innovations lead to, at best, short-term marginal share gain as they are quickly met by competitors.Perhaps the only truly sustainable competitive advantage remaining is having a deeper, better understanding of — and relationship with — the people who do, or may, buy your product.Achieving this is clearly challenging: All brands have access to essentially the same data — on consumers, media targeting, social networks, purchases and so on — as well as the same analytical tools and expertise.The pushmi-pullyu of brand engagementReal competitive advantage won’t be found by looking harder in the same old places; it requires a paradigm shift in how br…

The world of martech stacks from a B2C brand, B2B company & agency perspective

The ever-growing landscape of marketing technology, and the buildup of new channels, is resulting in an astronomical consumption of marketing technology, says CabinetM founder and CEO Anita Brearton.The marketing technology veteran made the comment from the stage at this year’s MarTech Conference in Boston. Brearton was the moderator for the “Insights from Inside the Marketing Stacks of Red Wing Shoe Co., iCrossing and Entuity” panel.“When constructing this panel, I wanted to look at martech stacks from three different perspectives,” says Brearton.To offer a varied look at the how martech stacks are being built, and the challenges within, Brearton invited Jeff Harvey, the director of marketing technology for the consumer brand Red Wing Shoe Co., Laurie Klausner, vice president of worldwide marketing for Entuity, a data analytics platform for enterprise networks, and Shiva Vannavada, CTO of iCrossing, an international digital marketing agency with more than 900 employees.While the thre…

But do you love me? A brand intimacy agency ranks brands based on emotional connections to consumers

Everyone has a favorite coffee brand, or maybe a tech brand they are forever tied to — standing in line to buy the latest gadget at every launch. I recently began jogging in Hoka running shoes, and it’s not a far stretch for me to use the word love when recommending them to others.But how much do consumers actually love a brand, and is it even something you can measure?MBLM, billing itself as a brand intimacy agency, believes it’s not only possible to rank the emotional bonds between a person and brand, but says the top-ranked intimate brands have continued to outperform the top S&P 500 and Fortune 500 organizations when it comes to revenue growth.The brands people love to loveIn its recently released Brand Intimacy Report for 2017, MBLM ranked 386 brands across 15 industries from three different geographic areas — the US, Mexico and the United Arab Emirates. According to their findings, the following brands ranked as the most intimate brands of 2017.MBLM’s top 10 most intimate br…

How To Earn Millions From Your Blog with John Chow – Pro Affiliate Marketer

The second guest on our podcast is John Chow.John Chow is an entrepreneur, author, father, blogger, speaker, and dot-com mogul.He was born in China and moved to Canada when he was 7.John worked at a job for a grand total of 8 months during his entire life. After that, he concluded that “working sucks!” and he never did it again.Today, he runs one of the biggest blogs on the internet – JohnChow.com – which has a daily readership of approximately 200,000!What are you going to learn in this podcast? How to select the right affiliate program for your blog.When the right time is to launch your own product.How to identify who your real customers are.How to upsell your product to your readers.Why joining a mastermind group is important.And a lot of other great insight that can only be found on this ShoutMeLoud podcast.Show Notes1:00 John explains why 90% of bloggers fail to retain their customers.2:21 – Benefits of selecting a recurring affiliate program over a normal affiliate program.3.25 …

2017 growth hacks: Increase CTR by monitoring competitive offers

It is October — which means that the holiday buying frenzy is upon us. Advertisers will try to attract shoppers with enticing offers and promotions. To be competitive, you will need to stay up-to-date with the top offers in your category.To give you a window into the kinds of things to consider, I segmented the top offers by category for September 24 through 30, 2017, using data from our company’s own software. Below, I’ll share what I learned.[Read the full article on Search Engine Land.]

via Marketing Land

Marketing Day: Chatbots in the consumer search experience, Facebook news & email deliverability

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.From Marketing Land:Martech enablement series: Part 9 — Bringing it all together!
Oct 5, 2017 by Peter Ladka
In the final installment of a nine-part series, contributor Peter Ladka wraps up by discussing what we’ve learned about the martech enablement process and how to evaluate your progress in transforming your marketing organization.Will chatbots become part of the consumer search experience?
Oct 5, 2017 by David Freeman
Recently, Bing has been experimenting with a chatbot feature directly in search results. Columnist David Freeman discusses how this shift could impact marketers.Live Chat Best Practices for Conversion Rate Optimization
Oct 5, 2017 by Digital Marketing Depot
As many as three-quarters of website visitors abandon their shopping carts, and nearly 50 percent bounce from your site. Wouldn’t it be great if you could “read” your website visitors’ body …

Reframe your thinking about the beacon opportunity

Are you tired of hearing how beacons are the next best thing? They’ll be the greatest because marketers can send real-time push alerts when someone walks through the door, right?I’m tired of those articles as well, and there’s a reason you hear much less about beacons than you did two years ago: Beacons lost their shine.Marketers overestimated how much consumers wanted that experience of pop-up notifications and buzzing messages about coupons in their pockets as they walked in the door. Beacons seem to be on the classic Gartner “hype cycle”: a big spurt of initial interest, the hype wears off, then the product, if worthy, slowly gains traction.This is indeed an article about beacons, but not perhaps what you would expect. Don’t click away just yet. These little Bluetooth signal broadcasting devices will play an important role in the current evolution of marketing technology.[Read the full article on MarTech Today.]

via Marketing Land

The big problem with PPC attribution modeling no one is talking about

Recently, I was asked to comment on my favorite attribution model for paid advertising. Off the top of my head, I didn’t really have one — and the more I thought about it, the more I realized that all attribution models are fundamentally flawed in a way no one is thinking about. Or at least, not that I hear discussed regularly.The issue isn’t with the actual models, per se, it’s that no model really nails what the “total value” being measured actually is.Let me explain.[Read the full article on Search Engine Land.]

via Marketing Land

Martech enablement series: Part 9 — Bringing it all together!

Welcome to Part 9 of “A Nine Part Practical Guide to Martech Enablement.” This is a progressive guide, with each part building on the previous sections and focused on outlining a process to build a data-driven, technology-driven marketing organization within your company. Below is a list of the previous articles for your reference:Part 1: What is martech enablement?Part 2: The race team analogyPart 3: The team membersPart 4: Building the teamPart 5: The team strategyPart 6: Building the carPart 7: Insights, intelligence and integrationPart 8: Executing martech enablementIn these previous parts, we looked at how your martech team is parallel to an automobile race team. We spent time investigating how a race team constructs their crew and then builds a strategy for winning their individual races and the overall series.We also looked at how they build the car and supporting technology to win their races. All the while, I drew a comparison as to how this is a successful approach for build…

Will chatbots become part of the consumer search experience?

When thinking about the future of organic search, common considerations include the impending mobile-first index, machine learning, AI, natural language processing, voice search, site speed, HTTP 2, personalization and consumer behavior changes led by the Internet of Things and digital assistants.However, during an inspirational Future of Search meeting with the Bing team and Rik van der Kooi, corporate vice president for Microsoft advertising worldwide, discussion focused on a different topic — how chatbots could form a much greater part of the consumer search experience. Van der Kooi explained that since May in the US (Seattle area), Bing has been testing chatbots directly in paid and organic search results, as shown below.While chatbot integrations have been in the news over recent months, most people outside of the Seattle area won’t have seen them in action or truly considered how such integrations could be used.[Read the full article on Search Engine Land.]

via Marketing Land

Live Chat Best Practices for Conversion Rate Optimization

As many as three-quarters of website visitors abandon their shopping carts, and nearly 50 percent bounce from your site. Wouldn’t it be great if you could “read” your website visitors’ body language while they are browsing – and better understand which visitors to profitably engage with and what they need to make those purchases? Think of the boost in sales!The signals are there: One-third of online consumers who don’t complete their purchase say it’s because they wanted to engage with a live person first. Nearly half say that having a live person answer their questions during an online purchase is one of the most important features that a website could offer.On October 12, join our e-commerce and conversion optimization experts as they explain how you can read your visitors’ intent signals — accurately and instantly — to optimize website conversion. They’ll explore how live chat can increase visitor engagement and sales, and how you can determine which site visitors need a real perso…