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Showing posts from October 7, 2017

Syed Balkhi – Scaling Up Your WordPress Business (Mindset & Strategies)

On this podcast episode, I have my good friend Syed Balkhi in to discuss the necessary strategies to scale up your WordPress business.Syed Balkhi is a hugely successful and award-winning entrepreneur running several 8-figure online businesses. He is the founder of WPBeginners, List25, OptinMonster, EnviraGallery, and many others. He started his entrepreneurial journey at 9 with a small snack shop in his neighborhood and has since become one of the most notable online entrepreneurs.What are you going to learn in this podcast?How Syed started WPBeginners.How to find a partner for your business.How to come up with new product ideas (real-life experiences).Should you purchase an existing company or build something from scratch?Should you stop working on your blog after launching your product?Important tips on managing and growing partnerships.And a lot of other great insights that you can only hear on this ShoutMeLoud podcast.Show Notes1:22 – Syed remembers how he started WPBeginner as an…

How to write blog headlines that drive search traffic

Content marketing is a highly viable digital marketing strategy, designed to attract and drive traffic to your website or specific landing pages.But you could be the best writer and still not attract qualified readers (or worse, any at all). The importance of an effective, attractive headline cannot be overstated.Think of your audiences as hunters and gatherers. They’re constantly scanning and searching online for what they need. And most of the time they don’t find it.A good headline that catches their attention and entices them to click through to read the rest solves their problem – and creates coveted lead generation opportunities for you.Make headline writing (and perfection) a key component of your content marketing strategy. Follow these simple rules and you’ll appeal to audiences as well as search engines.1. Use keywordsBut just one. Including keywords in your headlines is important, as major search engines such as Google, Yahoo! and Bing will place more emphasis on the versus…

Marketing Day: Home service ads, MarTech Conference & a brand intimacy report

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.From Marketing Land:DNA of a strategic marketing operations leader: 3 seismic shifts, Part 2
Oct 6, 2017 by Debbie Qaqish
In Part 2 of a series, contributor Debbie Qaqish takes a look at the evolving role today’s successful marketing operations leader plays within an organization.Are Home Service Ads the death of home-based businesses on Google?
Oct 6, 2017 by Joy Hawkins
Google is expanding their Home Service Ads across more and more cities in the US, and some home-based business owners are worried. Columnist Joy Hawkins explains how this move impacts these businesses and what they can do to combat a loss of local search visibility.At MarTech conference, tech evangelist Robert Scoble envisions how AR and VR will transform marketing
Oct 6, 2017 by Barry Levine
It will have a profound effect, he says, on how products are designed, presented, sold and used.How to bu…

Audiences to employ for extra online marketing bang!

These days, there are so many audience possibilities that it can be confusing to figure out where to begin. Not all audiences are created equal, though — so in this article, I’ll discuss several that we like to use to amplify our marketing efforts. Specifically, I’ll cover similar audiences, Google Analytics smart lists, Google Analytics custom audiences and “AdWords optimized” audiences.[Read the full article on Search Engine Land.]

via Marketing Land

DNA of a strategic marketing operations leader: 3 seismic shifts, Part 2

Marketing operations (MO) as a dedicated, funded and strategic capability has exploded across B2B marketing organizations. Driven by traditional marketing’s poor response to changes in technology, customer behavior and use of data for decision-making, the marketing operations function is not only filling the gap, but also creating a competitive advantage for organizations by enabling change and revenue results from marketing.I see a big difference in companies of all sizes with a marketing operations team versus those without one. Businesses I work with that have a dedicated operations team typically have and achieve revenue targets. Companies that do not have a dedicated marketing operations organization are laggards on the revenue marketing journey.I’ve been lucky to have a front-row seat to the evolution of marketing operations as a capability. But what fascinates me most is the new generation of marketing operations leaders who are emerging.[Read the full article on MarTech Today.…

Are Home Service Ads the death of home-based businesses on Google?

If you are a local business that provides home services in the United States, you should be bracing yourself for what will happen when Home Service Ads roll out in your industry and market. The changes are vast and make a huge difference in who ranks in the local results on Google. When they first started expanding them last year in San Diego, it wiped out 89 percent of the listings in the local results.There is no warningUnlike other features, Google isn’t preannouncing where they plan on rolling these out. Currently, there isn’t even an updated help article. Google’s signup page is also inaccurate, as it only lists cities in California, even though they rolled out to Philadelphia, Atlanta, Phoenix and Seattle weeks ago.[Read the full article on Search Engine Land.]

via Marketing Land