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Showing posts from October 14, 2017

The Best Tools That Will Help You Build A Profitable, High-Converting Landing Page In Minutes

Sometimes, what you need is a single high-converting landing page to break the bank, and I’ll prove it:Conversion Rate professionals generated $1 million for Moz with a single landing page, an attractive call to action, and a few emails.But even if you do not make that amount, a very high converting landing page can be the cornerstone of a successful internet business.Landing pages are a critical part of any internet-based business. You can’t just publish a blog post every week hoping to capture new business; you need to capture the readers that come to your blog to read those posts.Landing pages are also one of the best options when it comes to efficiently getting people’s email addresses. And, while landing pages generally have a higher conversion rate than ordinary blog posts or generic pages, landing page conversion rates can differ dramatically.The typical landing page converts at about 5 -15 percent, but some landing pages that are very optimized convert at 30 percent or above.H…

Marketing Day: LinkedIn mobile video ads, Oculus VR app discovery & Facebook’s missing Russian data

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.From Marketing Land:LinkedIn launches autoplay mobile video ads
Oct 12, 2017 by Susan Wenograd Video advertising is set to roll out to all advertisers by the first half of 2018.Oculus looks to improve VR app discovery with content-based search
Oct 12, 2017 by Tim Peterson Oculus will roll out content-based app search for Gear VR and options for developers to promote app events, announcements.Where some see data suppression, Facebook says it was only following privacy policy
Oct 12, 2017 by Greg Sterling CrowdTangle tool enabled social media analyst to access cached pages from inactive or deleted accounts tied to Russian election meddling.Quality score in 2017: Should you care?
Oct 13, 2017 by Jacob Baadsgaard Contributor Jacob Baadsgaard dispels the notion that a great quality score automatically leads to great conversion rates and suggests how to best prioritize …

Quality score in 2017: Should you care?

You’ve got to hand it to the folks at Google — the idea of quality score is pretty brilliant. Unlike most search engines born in the ’90s, Google realized that the success of paid search advertising was directly tied to the quality and relevance of their paid search ads.After all, if someone searches for “best dog food for rottweilers,” and the first result they see on the SERP is a handful of text ads selling Toyota hatchbacks, they aren’t likely to be wowed by your search engine. If people think your search engine is lousy, they won’t use it… which means no one will pay to advertise on your search engine, either.But, if you incentivize advertisers to create ads that are relevant to a user’s search, you can maintain the quality of your SERP and still make money from paid search advertising.The solution? Quality score.[Read the full article on Search Engine Land.]

via Marketing Land

Unbundling the ad server

When it comes to ad serving, DoubleClick Campaign Manager (DCM) is by far the most widely used product. The ad-serving wars have been fought, and DCM won the biggest piece of the pie.But when the number one product in a category doesn’t even define itself by the category it’s in, something is going on.Today, a quick visit to the DCM product page reveals not a single mention of “ad serving.”While some might argue that this reveals that the brand is totally synonymous with its functionality, that explanation seems unlikely. What if the real reason is that the core functionality of delivering creative assets is simply an afterthought now?[Read the full article on MarTech Today.]

via Marketing Land

Markets with home service ads: Service-area businesses are coming back to the local results

After my column about Home Service Ads came out last week, I got a message from Google with some great news. They told me two things:Google plans to add pure service-area businesses (SABs) back into the local results — this includes home-based businesses.The disappearance of results for home-based businesses in markets without Home Service Ads was due to a bug (not intentional), which Google says should be resolved soon.So, almost a year after deciding to remove service-area businesses from the local results, I’m starting to see that Google is adding them back.[Read the full article on Search Engine Land.]

via Marketing Land