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Showing posts from October 21, 2017

Writing Good Content on Your Blog – A #ShoutersChat Recap

This week on #ShoutersChat, we discussed about writing good content. We talked about everything from how to get content ideas to how to make your content interesting.So, the topic of discussion was: Writing good content for your blog”.Writing good content is very important while blogging. Content is pillar of every blog and if you write good content, it’ll be easier for you to build an audience. The better your blog content is, the more people are gonna love reading it. Hence, a blog with good content is important to build a loyal fan following and to get people sticking to your blog for more.Bloggers from around the world discussed about writing good content on #ShoutersChat and we had productive talks for about an hour.Bloggers get to help each other and network with each other through #ShoutersChat.Here is a recap of each question and top answers by the Shouters.Q1. How do you get new ideas for blog posts?  From the Shouters community:Asking Questions to readers[Facebook Groups, E…

Facebook tests web-based VR within News Feed posts

Twin Design / Facebook is bringing 3D virtual reality experiences into its 2D News Feed.The social network is testing a way for developers to produce web-based VR experiences that people can interact with through posts in Facebook’s News Feed, a Facebook spokesperson confirmed on Friday. The test uses Facebook’s React VR web development framework that was unveiled in April for developers to produce interactive VR experiences that people could access through a web browser.“We are testing integration of React VR into the News Feed with a few partners. We’ll have more to share on additional rollout at a later date,” said the Facebook spokesperson in an emailed statement.Oculus product manager Andrew Mo shared some details about the test during a session last week at the Facebook-owned VR company’s Oculus Connect developer conference in San Jose, Calif. According to the session, people will be presented with a 360-degree video in their Facebook News Feed that previews the …

Marketing Day: Google’s new sitelinks, Getting GDPR ready & ABM for B2B marketers

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.From Marketing Land:Accelerated Mobile Pages (AMP) conquer the competition for shoe retailer
Oct 20, 2017 by Damian Rollison
Accelerated Mobile Pages aren’t just for publishers! Contributor Damian Rollison presents an agency case study showing improved performance for local pages after implementing AMP.Getting the most out of Google’s new sitelinks
Oct 20, 2017 by Matt Lawson
Google updated the look of ad extensions back in August. Columnist and Googler Matt Lawson runs down how you can take full advantage of that refreshed look.GDPR-ready? How US email marketers can avoid hefty new EU fines
Oct 20, 2017 by EJ McGowan
This coming May, companies across the globe will be expected to comply with stiff European Union privacy rules. However, many email marketers on this side of the Atlantic remain in the dark regarding new European standards.Closing the marketing skill…

Accelerated Mobile Pages (AMP) conquer the competition for shoe retailer

In the highly competitive footwear vertical, no season matters more than late summer, when shoppers spend $27 billion on supplies and clothing for the coming school year.According to the Deloitte back-to-school survey for 2017, some 55 percent of that spend, about $15 billion, is devoted to clothing and accessories. Late summer may be only the second-biggest shopping season of the year in the United States, but for verticals like footwear, it’s number one.A top shoe retailer came to Brandify (disclosure: my employer) for a solution to boost local store visibility online. To achieve the retailer’s goal, we worked in collaboration with SEO consultant Steve Wiideman to implement Accelerated Mobile Pages (AMP) for the retailer’s nearly 500 US stores.The open-source AMP Project, led and heavily promoted by Google in collaboration with Twitter, WordPress, Pinterest and LinkedIn, defines a lightweight standard for publishing web pages that makes them load very quickly on mobile devices. The …

Getting the most out of Google’s new sitelinks

Your AdWords ads look different today than they did 10 years ago. They look different than they looked last year. Heck, they even look different than they did this summer!In case you missed it, Google recently updated the way that we serve sitelinks, callouts and structured snippets in your ads. Sitelinks have become a swipeable carousel, while callouts and structured snippets now appear in the same area of the ad as your description text. (Note that the top ad above the search results is an exception here. That position is eligible to serve a stack of four sitelinks.)In order to understand this change, I think it’s important to understand the purpose of sitelinks: They exist to get people where they want to go as quickly as possible. A click on a sitelink tends to be a better user experience, so we want people to click on sitelinks more often.[Read the full article on Search Engine Land.]

via Marketing Land

4 common mistakes that tank responsive mobile conversion

About a decade ago, almost everyone who accessed the internet used a desktop computer. Just two screen sizes accounted for 77% of all web usage in 2006.This pattern has completely shifted. Research by found that today, ten screen sizes – different laptops, tablets, smartphones, monitors, netbooks and web-enabled TVs – account for 77% of web usage.Interestingly, none of the screen sizes have over 20% of market share each. Today, when designing a website, marketers must plan for all kinds of mediums accessing the web grid, from smart TVs to heavy-weight iMacs down to the cheapest Android device out there.The solution for a digitalized planet where smartphone and tablet users expect rich and intuitive web experiences as found on desktops will be responsive mobile design.But responsive mobile design isn’t a magic bullet. It might solve the screen-size layout problem, but there are other intrinsic problems with the responsive approach that a lot of marketers skim over.Below are …

GDPR-ready? How US email marketers can avoid hefty new EU fines

The General Data Protection Regulation is a measure adopted by the European Union to protect user privacy and data of European citizens. While on the surface, this may appear insignificant to US marketing activities, the enactment of the GDPR will, in fact, present challenges for any US company doing business in EU countries to comply with tight regulations on data collection, privacy and disclosure.To address these new regulations and ensure your marketing is compliant, follow these tips to keep ahead of the GDPR, which formally takes effect on May 25 of next year.[Read the full article on MarTech Today.]

via Marketing Land

Closing the marketing skills gap: 3 talent acquisition strategies, Part 3

Once a year I teach a class in the MBA program at the College of William and Mary in Virginia. For the last seven years, my charter has been to introduce MBA students to the real world of B2B marketing. This year, I brought a special guest to help me talk about this real world: Dan Brown, VP of marketing operations at Verint. In addition to having him give the class an overview of his role as a marketing operations leader and what he is responsible for, I requested that he be prepared to talk about career strategies for the students.Imagine my surprise when Brown began to talk about careers in marketing operations, and he looked the class straight in the eye and said, “Let me begin by saying, I would not hire anyone in this class.”[Read the full article on MarTech Today.]

via Marketing Land