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Showing posts from November 2, 2017

The Google Analytics Social channel is broken: Here’s how to fix it

One of the joys of Google Analytics is the number of built-in filters and segments that make it fast and easy to dig into where your traffic is really coming from.In some cases, that’s also its biggest nightmare.Why? Because in some cases, the presets in Google Analytics don’t show you what you think they’re showing you. More accurately, they often don’t show you all that you would expect to see. A major case in point is the default Social channel in the Acquisition > All Traffic > Channels report.If you have not customized that channel, a great deal of your actual social media traffic may not be showing there!What’s wrong with the Analytics Social channel?First, let’s talk about what we mean by “default channels” in Google Analytics. Under the Acquisition section, Google provides a Channels report that segments all your incoming traffic.Each of those channels (e.g., Organic Search, Direct, Referral) is actually a filter that attributes a portion of your overall inbound traffic …

3 tips to consider before resending that email

There are some email marketing activities that, although largely ineffective, are often mistaken as good practice. Buying email lists is one. Sending at an aggressive pace is another.But one email marketing practice in particular is still used because on occasion, it returns immediate results at the cost of long-term subscriber relationships. That practice is resending email to subscribers who haven’t opened previous messages.The central problem with resending and reusing old emails is that it’s simply not a sustainable approach. For one, you risk doubling unsubscribes from what is essentially a single email.Resending and reusing email content also runs the risk of putting your emails in the sights of ISPs, spam filters and blacklists — a costly mistake, considering nonprofits lose roughly $24,500 in donations (PDF) a year due to spam filters.Finally, email resending can contribute to email fatigue, where inundated subscribers lose interest in your message and your brand, and then dis…

The Blockchain Economic Forum offers the technology’s tricks and treats

It’s perfectly appropriate that the opening day of the Blockchain Economic Forum was held at a New York City hotel on Halloween, since the event highlighted the emerging technology platform’s tricks and treats.Fortunately, the treats are plentiful. Blockchain provides a distributed, verifiable and secure way to record all the steps in a transaction, and the details are available almost immediately to participants.Although blockchain is still relatively slow for the fast-paced ad tech space, Kochava and NYIAX, to take two examples, are among those planning to use blockchain as a way to solve the problem of transparency in the ad tech industry.Additionally, blockchain enables Smart Contracts, which are programmatic agreements that generate their own settlements. In other words, the Smart Contract captures the understanding that this ad of yours will run in that web page for this many impressions, and, when it does, the Contract automatically generates the payment. Obviously, agreements …

Openprise becomes GDPR-compliant

Openprise makes its living by helping businesses manage data, such as onboarding and cleansing data that has been received from multiple sources.This week, the data orchestration platform became another GDPR-compliant data manager with the launch of several features meeting the requirements of the European Union’s General Data Protection Regulation, which goes into effect in the spring.VP of Marketing Allen Pogorzelski told me that about 10 percent of his company’s 30 corporate customers are in the EU, but he expects that number to be much higher by the time GDPR Day — May 25 — rolls around.[Read the full article on MarTech Today.]

via Marketing Land

What do you need to know about Chinese search engine Sogou?

A few days ago, the news emerged that Chinese search engineSogou(搜狗) is aiming to raise up to $585 million in a U.S. Initial Public Offering.Sogou, which is owned by internet company Sohu, Inc., announced the terms for its proposed IPO on Friday.The news has caused a stir among those keeping an eye on the Chinese tech space, as Sogou is backed by Chinese tech giant Tencent, the company behind the hugely popular messaging apps WeChat and QQ.But for those of us who might not be up on the state of search in China, what do you need to know about Sogou, and how does its IPO play into the wider search landscape? And could there be any potential knock-on effects for the rest of the industry?What is Sogou?Sogou (whose name, 搜狗, literally translates as “searching dog”) is a Chinese search engine that was launched in 2004, and is currently the third-largest search engine in China.Well, depending on who you ask. As tends to be the case with all things China, the statistics can vary from source t…

After slashing programmatic exposure, P&G began advertising on more sites this summer

In July, when Procter & Gamble reported its quarterly earnings, the company said slashing digital ad spend by $140 million had “no negative impact on growth rate.”The company significantly cut back on the number of websites it advertised on between January and May 2017. In January, P&G chief brand officer Marc Pritchard called out the digital ad industry for lack of transparency and a polluted supply chain, and he has continued to be a vocal advocate for better digital ad experiences.According to a new report by ad sales insights platform MediaRadar, P&G ran ads on 20 percent fewer sites overall between January and August 2017 from a year ago — 1,251 websites, down from 1,565 during the same period in 2016. Notably, P&G ran ads on just 59 percent of the same sites year over year. MediaRadar tracks ad campaigns across channels, including online, TV, mobile, and print.P&G’s biggest year-over-year programmatic advertising drop-off came in April, when P&G cut the n…

AdTheorent introduces a ‘cost per incremental visit’ model for offline foot traffic

Once it became possible to measure when someone walked into a store after a digital ad exposure, it was only a matter of time before marketing platforms built performance ad models around that concept.GroundTruth (formerly xAd) was the first to introduce a “cost-per-visit” ad model, which was quickly followed by a “guaranteed visits” model from Retale, and then a “cost-per-revenue” model from Empyr.GroundTruth and Retale both work with Placed (recently acquired by Snap) for third-party validation. So does a company called AdTheorent, which this week introduced a “cost per incremental visit” (CPIV) model. In other words, advertisers don’t pay for store visits per se; they pay only for additional visits that they wouldn’t have received but for the ad campaign.I spoke with Josh Walsh, AdTheorent’s president, about the company’s methodology and the reaction of customers. He told me that he was seeing a “ton of demand” from advertisers for CPIV (GroundTruth said something similar not long …

How to Save Money on WebHosting Renewals for WordPress Blogs

Web hosting is one of those essential investments that every blogger has to make every month to run their self-hosted WordPress blog. Usually, a cheap and reliable shared hosting for WordPress will cost from $4/month to $15/month, depending on your requirements. The cost increases substantially when you move to managed WordPress hosting, VPS or a dedicated hosting server.When a new blogger takes the initial steps to set up a self-hosted blog, he is often unaware of the costs involved in web hosting. Frequently a new blogger may end up buying web hosting at unnecessarily high cost (and without a discount).  Even if he does get discounted hosting, the cost of renewal is excessively high when the time comes to renew.In today’s post, I will share with you a few important tips which will help you to save money on your web hosting renewal. Some of these ideas may be of use from day one of your first hosting purchase.Others may be used when your hosting time is about to expire, and you have …

Marketing Day: Snap ad news, an interview with SmartCommerce CEO & more

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.From Marketing Land:Snapchat rolls out conversion-tracking Snap Pixel for brands to tie site traffic to in-app ads
Nov 1, 2017 by Tim Peterson
Initially, Snapchat’s tag can only be used to measure conversions, but eventually, brands will be able to use it to retarget site visitors and create lookalike audiences.‘Ask Me Anything’ with Google’s Gary Illyes at SMX East
Nov 1, 2017 by Eric Enge
Have questions about Google’s stance on organic rankings? On featured snippets? On the mobile-first algorithm? Get answers in contributor Eric Enge’s recap of this informative session at Search Engine Land’s recent conference.3 ABM themes to expect at Dreamforce 2017
Nov 1, 2017 by Peter Isaacson
More people are paying attention to Account-Based Marketing, and the conference attendees at Dreamforce are no exception. Columnist Peter Isaacson discusses three ABM themes that will …

Snapchat rolls out conversion-tracking Snap Pixel for brands to tie site traffic to in-app ads

Heading into the holiday shopping season, Snapchat is giving performance-minded marketers a way to track whether the customers visiting their sites may have come after seeing a brand’s ad on the mobile app, even if they didn’t directly engage with the ad to visit the site.On Wednesday, Snapchat unveiled the Snap Pixel, a conversion-tracking tool for brands to measure how their ads on Snapchat may have impacted traffic on their sites. Sometime in the coming weeks, Snapchat will make the tracking tag available to all advertisers, including those buying ads through its self-serve Snapchat Ad Manager tool, according to a Snapchat spokesperson. But for now, Snap Pixel remains in a testing phase, and brands will need to contact Snapchat’s sales team to request access.Brands will only be able to track conversions for their vertical-video Snap Ads, not Sponsored Lens or Sponsored Geofilter campaigns, the spokesperson said.By enabling conversion tracking, Snapchat aims to better compete for br…

‘Ask Me Anything’ with Google’s Gary Illyes at SMX East

At last week’s SMX East conference, Google’s webmaster trends analyst Gary Illyes took questions from the dual moderators — Barry Schwartz and Michelle Robbins — as well as from the audience in a session called “Ask Me Anything.”In this post, I will cover that question-and-answer dialogue, though what you’ll see below are paraphrases rather than exact quotes. I have grouped the questions and used section headers to help improve the flow and readability.Off-site signalsBarry: You’ve been saying recently that Google looks at other offsite signals, in addition to links, and some of this sounded like Google is doing some form of sentiment analysis.[Read the full article on Search Engine Land.]

via Marketing Land