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Showing posts from November 4, 2017

ClickMeeting Review: A No-Fuss Way To Host Your First Webinar

If you’re selling a product online, then you know that you can’t use just one strategy to make a sale. In fact, you have to have several marketing platforms to constantly pitch and sell to your target audience.Beyond blogging, podcasting, and email marketing, there’s another popular way to convert your followers into customers. You can actually see most industry experts doing this…I’m talking about webinars.Whenever I subscribe to an email list, it’s almost impossible not to get an email that invites me to a webinar. Whether it’s from a popular tech company like Buffer or from an indie blogger, there’s always a webinar going on.There’s no doubt that webinars are a great marketing strategy. Whether or not a person buys from you, they will still learn something valuable from your webinar and will remember you the next time they go to make a purchase.The problem is that setting up a webinar can be expensive. It can also be hard to figure out if you’re not technically inclined.Thankfully,…

Creating a B2B and B2C overlap strategy

B2B and B2C search marketing efforts are two different animals. From keyword development to prequalifying searchers through ad text, distinct strategies need to be developed for each audience.In some cases, businesses have a need to market to both consumers and businesses. For example, the PC/laptop industry makes a significant amount of money from sales directly to the consumers but also generates a significant amount of revenue working with companies who supply their workforce with computers.Segmenting keywords by audienceIn cases where a business is pushing both B2B and B2C search marketing efforts, an “overlap strategy” needs to be developed. The overlap strategy outlines the rules of engagement for keyword segmentation between the two marketing efforts. For each keyword, one audience-focused effort will receive priority or ownership, depending on the audience to whom it is most relevant.[Read the full article on Search Engine Land.]

via Marketing Land

Marketing AI: It’s time for trust and transparency

Marketers are on a quest for marketing nirvana, where every message recipient, whether prospect or customer, is receiving the perfect message at the perfect time in the perfect way. And while this kind of perfection can happen, I would hazard a guess that it currently occurs less than 10 percent of the time for most marketing organizations.Marketers would love to move their effectiveness needle up to 60 or 70 percent, but that would require three times the people and three times the budget, and what business is eager to triple any part of their company these days?No wonder all eyes are on artificial intelligence, or AI, to boost marketing effectiveness and scale our efforts at a reasonable cost. But our “AI vision” is currently blurred.[Read the full article on MarTech Today.]

via Marketing Land

Marketing Day: Facebook rolls out Pages, new retail email report & television is dead

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.From Marketing Land:Facebook rolls out polls for Pages across desktop, mobile
Nov 3, 2017 by Tim Peterson Polling allows brands to solicit feedback from their followers and Facebook to collect more data about people’s interests.A new report finds that retailers have room for improvement in email effectiveness
Nov 3, 2017 by Barry Levine Conducted by RSR Research for email service provider Coherent Path, the study analyzed emails to users whose tastes were unknown.Television is dead. Long live video
Nov 3, 2017 by Peter Minnium Video consumption as we know it is transforming. Columnist Peter Minnium believes smart brands will find opportunities for growth and become more responsive to consumers in this new video age.Why agency communication needs to pivot from reporting to analysis (and how)
Nov 3, 2017 by Garrett Mehrguth How can you prove your value to clients? C…

The A-Z guide to influencer marketing

Ninety-five percent of consumers trust recommendations from others — even people they don’t know — over branded content.That statistic alone supports the value in developing an influencer marketing program, but if you’re like most marketers and agencies, the process of searching for and courting influencers may feel daunting. In fact, 75 percent of marketers consider finding the right influencers the most challenging aspect of any influencer strategy.This guide from Sysomos can help you navigate the search, and it provides guidance on how to grow, maintain and maximize ROI from your influencer relationships.Visit Digital Marketing Depot to download “Advocating to Zeal: The A-Z Guide to Telling Your Brand Story To, Through, and With Influencers.”

via Marketing Land

The evolution of phone marketing

In the beginning, there was the Motorola DynaTAC 8000X. And it was not good. By 2017 standards, it was barely a phone. Virtually zero coverage, a price tag that translates to almost $10,000 of today’s dollars, and completely devoid of apps. It also had a 10-hour charge time that only translated into about a half-hour of use. Truly a pinnacle of technology.From town criers to SMSWhile 1983’s big breakthrough was a far cry from the iPhone X, it was a harbinger of things to come — a personal telecommunications device that could be carried outside the hardwired home. It took another 10 years to make cellphones that you could comfortably — well, somewhat comfortably — carry in your hand. And it would take a few more years still before the advent of the flip phone. Ultimately, it was almost 25 years after Motorola’s original mobile phone before smartphones appeared and mobile marketing as we now know it began in earnest.Admittedly, forms of “mobile” marketing existed before the iPhone went …

Facebook rolls out polls for Pages across desktop, mobile

Twin Design / Brands can easily run informal focus groups on Facebook now.On Friday, Facebook rolled out a polling tool so that people and Pages can quiz their respective friends and followers across Facebook’s site and mobile apps.Facebook has been on something of a polling craze in the past month (and two years after Twitter added its own polling feature). In early October, it added a polling feature to Instagram Stories. Then a couple of weeks later, the company announced that it had acquired teen-centric polling app tbh.Facebook’s latest polling feature is similar to Instagram Stories’ version in that polls are limited to two answer options. To draw attention to their Facebook polls, people and Pages can attach GIFs and photos, and they can set a time for when voting will close, such as one day, one week or a custom expiration date. The person or Page that created the poll will be able to track vote counts, as will those who cast the votes.The addition of polling o…