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Showing posts from November 13, 2017
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Snapchat now lets brands link Sponsored Lens, Geofilter ads to their sites

Snapchat is trying to make its most brand-friendly ad formats more appealing to direct-response advertisers.A month after Snapchat rolled out Context Cards that append information to people’s Snaps, the mobile app is opening up the feature to advertisers. Brands buying Sponsored Lens and Sponsored Geofilter campaigns can attach Context Cards to their ads so that people can swipe-and-tap to visit their sites, Snapchat announced on Monday. Eventually, the company plans to enable brands to deep-link to their own apps through Context Cards.A free add-on to Sponsored Lens and Sponsored Geofilter buys, Context Cards are initially available to advertisers in the US and will roll out to other countries early next year. Film studio Lionsgate is the first brand to attach Context Cards to a Sponsored Lens campaign.As shown in the GIF below, the new variety of Sponsored Lens mirrors the original at first glance — except for the “MORE” call to action at the bottom of the Snap. Swiping up on the Sn…

Here’s how international firm Bynder is gearing up for GDPR

Digital asset management firm Bynder is almost ready for GDPR Day.That’s May 25, when the European Union’s General Data Protection Regulation goes into effect for companies doing business with EU citizens, wherever they are.We checked with the Amsterdam-based firm to see how it’s preparing for the biggest day in data privacy history.With a major American presence anchored by a Boston office, its product line in the cloud and customers like Spotify, Puma, Lacoste and KLM, Bynder is one of those companies that lives every day in both the EU and non-EU markets.The company was already perhaps 75 percent toward GDPR compliance when the new regulation was passed, legal counsel team lead Madeleine Gorman told me, because of the existing EU privacy requirements.Stay up to date on GDPR-related news and product announcements. Sign up for our newsletter below. [Read the full article on MarTech Today.]

via Marketing Land

Keurig and the challenges of remaining non-partisan in a polarized marketplace

An opinion piece in Ad Age argues that brands should remain non-partisan and should avoid “steering clear of right-leaning sites.” It depends on what you mean by “right-leaning sites,” but that’s now easier said than done.A case in point is the Keurig coffeemaker, which was one of five brands to pull ads from Sean Hannity’s Fox TV program after his controversial interview with Alabama Senate candidate and alleged child molester Roy Moore. Hannity unmistakably created a platform for Moore to discredit his accusers and rehabilitate himself. The program was effectively an extension of Moore’s campaign and messaging.The danger in continuing to support the Hannity program was that some of these brands would be seen as implicitly condoning Moore’s alleged actions (child molestation). How’s that for a brand association?After Keurig (and others) pulled sponsorship from the program, viewers sympathetic to Moore or loyal to Hannity started destroying their Keurig machines and posting the videos…

Drift unveils a chat window that knows when your account is visiting the site

When someone from a targeted account visits your website, Demandbase and other vendors can direct on-site ads, targeted content or follow-up ads to that target’s interests.Now, Boston-based Drift has launched Drift ABM, which it says is the first site-based chat targeted by account.When a visitor from a targeted account visits the website, the salesperson for that account gets a real-time browser notification or smartphone push notification, and the visitor sees a chat window with a welcome message that has been personalized by the salesperson for that account.[Read the full article on MarTech Today.]

via Marketing Land

Your brand vs. social algorithms: The conundrum of 2018

Bloomua / Shutterstock.com There I was, trying to convince my friends that the purpose of Instagram was to take pictures in the moment. “Insta-gram,” I said slowly. “As in… in the instant. If you wait a day, that’s too late. The picture is no good.”“That’s not true,” one of them said. “People post whatever they want. Plus, it doesn’t matter. I see stuff from days ago sometimes.”And that’s when I realized that my precious principle was outdated. By about a year. Because that was when Instagram decided that posts weren’t going to be shown to users in chronological order. Now, you’re more likely to see the content that you want to see. Or at least what Instagram’s algorithm thinks you want to see. (And now you can even post old content on Instagram Stories.)The conversation reminded me of the #RIPTwitter controversy earlier this year, when Twitter decided to stop showing tweets in chronological order, too. And let’s not even talk about the changes that regularly sweep across Facebook and …

4 safe search engines for kids

Young children are using the internet to search and find content more than they ever have before—but we can all understand some of the trade-offs that come with this technological advancement.Typical search engines (think Google, Bing, etc.) do not default to kid-friendly settings, and it takes a lot of adult monitoring to make sure that nothing is appearing and getting clicked on that isn’t age-appropriate.Luckily in recent years, more and more safe search engines for kids have been emerging. Today we are going to talk about four of the most popular safe and kid friendly search engines, and why they should be on your radar if you are a parent, teacher, or child development professional.1. KiddleKiddle.co is a “safe visual search engine for kids” developed by Google. It has all of the power and resources of Google, with all of the safe search filters that parents and educators need.In addition to traditional web and image searches, they also have “Kimages” or popular kid images, and “…

Three ways to use a domain name for business today

www.Com Registering a domain name is one of the first steps to starting a new business. That’s because whatever name is chosen will represent the business’s space on the internet — and, possibly, a customer’s first impression of the company.But once you have that domain name, what do you do? Don’t stress over building an online space. Start using a domain name right away. Here are three ways to do it.Set up a company-branded email addressThe web address can also be used as an email address. A company-branded email address can give you and your employees a more professional-looking branded channel for communication with customers, as well as free marketing for your company. In a 2015 survey, 74 percent of consumers said they would trust a company-branded email address more than a free email address. It’s easy and cost-effective to set up, too. The provider you use to register your domain name can most likely help you set up your email address quickly and inexpensively.Start a websiteA w…

How To Live Stream Recorded Videos To Facebook Page For Free

Videos have taken the digital marketing world by storm!Being an entrepreneur, your job is to ensure your social media subscribers receive a decent number of engaging content on a regular basis. And the most engaging kind of content is video content.Creating new video content is not usually as simple as text content because video content takes more time and resources to create.Want me to share a trick that you can use to easily churn out more video content?Well, in this article, you will be learning exactly how you can live stream your existing videos onto a Facebook page. Since live videos get more visibility than normal uploaded videos, you will be making your existing content reach more people.Just follow the outlined steps to live stream any of your existing videos from your desktop to your Facebook page.How To Stream Live On Facebook Page From Desktop Using Pre-Recorded Videos:The first thing you need is the “Stream Key” from your Facebook page. This is a unique key that every pag…