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Showing posts from November 18, 2017
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Branding For Your Blog – A #ShoutersChat Recap

Whenever you create a blog, you also need to create an awareness of your blog so that you can target a relevant audience.Improving your SEO will definitely help you get more and more traffic, but proper branding takes your blog from a high-traffic website to a high-end business.Branding means making your blog your own business. It helps you to make your blog more popular and reliable. It works to enhance your reputation. This leads to better client deals, higher-end customers, and greater niche dominance.That’s why this weeks #ShoutersChat was: “Branding for your blog”Here is a recap of each question and the top answers by Shouters.Q1. What are the benefits of converting your blog into a brand?From the Shouter community:A1 – Converting our blog into brand is increases Blog reputation for sure. One can easily trust on Blog news and tips by just hearing the name of the blog and author. #ShoutersChat— Niraj Bariya (@NirajBariya) November 11, 2017#ShoutersChat Blog = personal, Brand = Bus…

Marketing Day: Facebook debuts web-based VR, Media Trust CEO interview & more

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.From Marketing Land:Call to B2B marketers: Job titles matter more than you think
Nov 17, 2017 by Sonjoy Ganguly
While ABM can help you target the key decision-makers in your accounts, job titles aren’t always what they seem. Columnist Sonjoy Ganguly explains how to factor hierarchy into your ABM strategy.5 ways to deliver a stronger digital experience for your brand
Nov 17, 2017 by Digital Marketing Depot
Creating great digital experiences at lightning speed across multiple channels is tough. In our highly saturated digital culture, businesses must constantly re-evaluate customer touch points and deliver more personal experiences in order to stand out from the competition.Addressable TV from the media buyer’s perspective: What’s hype vs. reality
Nov 17, 2017 by Ginny Marvin
With the application of data, TV buying is slowly starting to take on characteristics alrea…

The final recrawl analysis: A powerful and important last step after implementing large-scale SEO changes

When helping companies deal with performance drops from major algorithm updates, website redesigns, CMS migrations and other disturbances in the SEO force, I find myself crawling a lot of URLs. And that typically includes a number of crawls during a client engagement. For larger-scale sites, it’s not uncommon for me to surface many problems when analyzing crawl data, from technical SEO issues to content quality problems to user engagement barriers.After surfacing those problems, it’s extremely important to form a remediation plan that tackles those issues, rectifies the problems and improves the quality of the website overall. If not, a site might not recover from an algorithm update hit, it could sit in the gray area of quality, technical problems could sit festering, and more.As Google’s John Mueller has explained a number of times about recovering from quality updates, Google wants to see significant improvement in quality, and over the long term. So basically, fix all of your prob…

How to steal the competition’s best keywords: A 3-step guide

Whether you’re new to paid search or an old pro, one of your biggest challenges is figuring out the right keywords. Pick the right keywords and your business will thrive. Pick the wrong keywords, and you might as well be flushing your ad spend down the toilet.Now, with enough time, effort and money, most advertisers can usually put together a decent keyword list. The only problem is, this takes time, effort and money — something most businesses are a little short on.Wouldn’t it be nice if there were a way to make the process more efficient?The good news is, while identifying the right keywords won’t ever be easy, there is a quicker way to find the right keywords for your business. All you have to do is steal them from the competition.[Read the full article on Search Engine Land.]

via Marketing Land

Call to B2B marketers: Job titles matter more than you think

Account-Based Marketing (ABM) is a powerful way to target decision-makers inside your target accounts. However, your ability to reach the right people depends on your data quality and the tools set to achieve your goals.But there’s still a wrinkle when it comes to understanding data as it relates to roles inside the account. You see, job titles aren’t always what they seem. That nuance alone can throw off your ABM strategy and approach.[Read the full article on MarTech Today.]

via Marketing Land

5 ways to deliver a stronger digital experience for your brand

Creating great digital experiences at lightning speed across multiple channels is tough. In our highly saturated digital culture, businesses must constantly re-evaluate customer touchpoints and deliver more personal experiences in order to stand out among the competition.Marketers and publishers know that creating an engaging and personalized digital experience is both a strategic priority and a challenge. Luckily, using a combination of best practices and integrating a platform designed to accelerate the development and delivery of digital experiences can help.Download this white paper from BrightSpot to learn how to make delivering stronger digital brand experiences easier for your company.Visit Digital Marketing Depot to download “5 Ways to Deliver a Stronger Digital Experience For Your Brand.”

via Marketing Land