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Showing posts from November 23, 2017
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How to optimize your videos for YouTube: Best-practice tips

So you’ve decided to add YouTube videos to your content repertoire. Great, why not?Online users love videos. In fact, 4x as many customers would rather watch a video about a product than read about it. What’s more, YouTube is the king of video with more than one billion users. That means a lot of eyeballs.Except, there’s a problem. Making videos is one thing, and getting people to find and watch them is another thing. If you’ve tried your hand at YouTube marketing, you’d quickly realize that it’s not that simple.Like any other type of content, YouTube videos need to be optimized so that users can find them through search and within YouTube itself.So how do you go about it?First, understand that you can’t optimize a bad videoEven if people do watch, they would stop watching as soon as they started. And this will affect the overall performance of your channel in the long run. So before we dive into how to make your videos get found, let’s just take a moment to cover ground on what a gre…

How To Leverage Online Communities – A #ShoutersChat Recap

We all know how important a finished product is. However, it is also equally important, if not more, to market and promote that product in the correct manner.A blog is no different. A good online circle is extremely pivotal for the blog to have maximum reach, not just on social media but also other platforms.What a good online circle does is connect you to like-minded people, new and old, to share more information that helps increase your knowledge base, thereby helping you promote your content and blog.We at ShoutMeLoud want to help you promote your content using various online communities.Andthat is why, on this week’s #ShoutersChat, we discussed How to leverage online communities”.We discussed the benefits of joining an online community and also how one can build authority on these forums. We also discussed about the ways in which these online communities can help you generate more traffic. We also brought to the discussion the major online communities that our fellow Shouters lov…

How to get started with Twitter advertising

Twitter can be an effective platform to advertise your business. Here’s how to create the perfect ad for your campaign objectives.Twitter counts a total number of 328 million monthly active users, with more than 500 million tweets sent each day. This brings out a great opportunity for brands to take advantage of the platform to promote their presence.Twitter may not be the first option for many brands when setting up a paid social strategy, but it can still be a highly effective addition.Over the past few years, Twitter has expanded its promotion types in order to encourage more brands to promote their business through its platform. The different promotion types and varying campaign objectives have engendered an increased interest in Twitter ads.According to eMarketer, 41% of people on Twitter purchased products following exposure to an ad in the preceding 30 days.This brings out a great opportunity for brands to explore the best ways to test Twitter advertising. The first step is to …

Use These Ideas to Leverage Progressive Engagement on Your Brand

Attention is the next currency of our time; those who manage to attract the audience’s attention win, while those that don’t quickly find their brands being forced into the shadows. However, gaining a social media following or seeing large amounts of traffic to your site is only half the battle – it’s encouraging these all too often passive consumers to engage that has become the real challenge. Without engagement there are no sales, which could explain why just 19% of marketers currently believe their content marketing is very or extremely effective, as shown in the graph below from Bright Talk.Nowadays audiences have short attention spans and people are easily bored, so how can you encourage them to interact with your brand without inundating them with too much information and causing them to switch off? The answer lies in the practice of progressive engagement, as the team at Global Database will demonstrate in this handy guide.What is Progressive Engagement?Also known as gradual e…

Marketing Day: Facebook ad transparency, Google’s #SmallThanks Hub & featured snippets

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.From Marketing Land:Peloton & Mizzen+Main share their online retail strategies for Black Friday & Cyber Monday
Nov 22, 2017 by Amy Gesenhues
According to Adobe, online retailers will generate more than $19 billion in revenue this holiday weekend.[Reminder] Customer Experience in the Age of Social Media
Nov 22, 2017 by Digital Marketing Depot
Using social media to deliver great customer service is no longer an option — it’s a must. Twitter reports that customer service interactions on social have jumped 250 percent in the past two years. Two-thirds of consumers are already using Twitter or Facebook for customer service.
Extending the promotional power of packaging: Technology as the new frontier
Nov 22, 2017 by Davor Sutija
With the holiday season in full swing, brands need to move beyond traditional packaging. Contributor Davor Sutija discusses how technolo…

Peloton Cycle & Mizzen+Main share their online retail strategies for Black Friday & Cyber Monday

Tomorrow kicks off the start of the biggest shopping weekend of the year. By Adobe’s reports, it may very well be part of the most profitable holiday season on record, set to bring in more than $100 billion in online sales.“One out of every six dollars this holiday season will be spent between Thanksgiving and Cyber Monday, leading to $19.7 billion in sales,” reports Adobe.Based on data pulled from a survey of more than 1,200 US shoppers, Deloitte says 91 percent of the people who plan to shop over the next four days will do some or all of their shopping online. Among the people who plan to shop online this weekend, Deloitte says 47 percent plan to do so on Black Friday and 72 percent on Cyber Monday.With so much holiday revenue up for grabs, we asked two brands — Peloton Cycle and Mizzen+Main — about their plans of attack for the upcoming holiday weekend.Carolyn Blodgett, the head of brand marketing for Peloton Cycle, says this weekend represents a big week of sales for the exercise …

[Reminder] Customer Experience in the Age of Social Media

Using social media to deliver great customer service is no longer an option — it’s a must. Twitter reports that customer service interactions on social have jumped 250 percent in the past two years. Two-thirds of consumers are already using Twitter or Facebook for customer service. By 2020, Gartner predicts that 90 percent of brands will rely on social media in some capacity to manage their customer experience (CX) efforts.Join our social media and CX experts as they explain how social customer service can help brands provide winning digital customer experiences. They’ll discuss how to manage that experience across multiple social touch points, leverage evolving social customer service tools to deliver long-term value and act on real-time customer insights to drive social ROI.Register today for “CX in the Age of Social Media,” produced by Digital Marketing Depot and sponsored by Lithium.

via Marketing Land